Grown Up Digital Chapter 2

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  • The Net Generation has arrived. Are you ready for it? Chapter 2 presentation
  • Grown Up Digital Chapter 2

    1. 1. Grown Up Digital How the net generation is changing your world By Don Tapscott
    2. 2. A Generation Bathed In Bits <ul><li>The Birth of Facebook </li></ul><ul><li>Mark Zuckerberg </li></ul><ul><li>January 2004 </li></ul><ul><li>How would you feel without access to communications technology? </li></ul>
    3. 3. A Generation Bathed In Bits <ul><li>Quickwrite : Write down the sources of technology that you used when you were a teenager. </li></ul><ul><li>Today -Constant connection to multiple sources of technology: examples-iPod, Blogs, Blackberry, etc.. </li></ul>
    4. 4. TV-The new background muzak <ul><li>“ Why watch cable when I can download my favorite shows-in HD and without commercials-whenever I want?” - Jesse Morgan, 27 </li></ul><ul><li>Question: Would you rather live without TV or the Internet? </li></ul><ul><li>NetGeners in U.S. say: </li></ul><ul><li>77% live without TV </li></ul><ul><li>23% live without the Internet </li></ul>
    5. 5. They are changing the technology-It’s not your daddy’s internet <ul><li>QuickWrite: Write types of technology you use in a Typical “Day in Your Life”. </li></ul><ul><li>Read A Day in the life of Rahaf, 24. She left her job at a leading-edge market research company this year to become an independent new-media strategist. </li></ul><ul><li>Circle the types of technology used by Rahaf (NetGenner). </li></ul><ul><li>Score your tech usage: Count number of tech examples used by you. </li></ul>
    6. 6. New Content Creators <ul><li>Nearly 80% of Net Geners under age 28 regularly visit blogs, the most popular way to create and share content. </li></ul><ul><li>40% of teens and young adults have their own blogs. </li></ul><ul><li>“ There’s something exhilarating about it, everyone wants to feel like they are part of something.” - Melissa Bowlby, Kitchener, Ontario </li></ul><ul><li>Kids as Teachers Flip video clip. </li></ul>
    7. 7. Wisdom of the Crowds <ul><li>RottenTomatoes.com </li></ul><ul><li>Anyone can be a critic! </li></ul><ul><li>Filmmakers won’t be taking out large ads. </li></ul><ul><li>The film bible for teens/young adults . </li></ul><ul><li>Self-Organization Hits the Streets (courtesy of FaceBook): </li></ul><ul><li>On Feb. 4, 2008 simultaneous protests in 27 cities in Columbia and 104 major cities worldwide: </li></ul><ul><li>“ No More deaths! No more kidnappings! No more FARC! </li></ul>
    8. 8. The Dark Side <ul><li>Is Privacy Over? </li></ul><ul><li>The Net Generation still doesn’t get it…they may be sorry. </li></ul><ul><li>“ The Boys Are Back” Videoclip. </li></ul><ul><li>Facebook Privacy. </li></ul><ul><li>Cell Phone GPS. </li></ul>
    9. 9. Conclusion <ul><li>We must understand the long term consequences of sharing information. </li></ul><ul><li>The NetGeners are just starting to use the tremendous power of this digital tool, they have the power to realize the dream that many Baby Boomers had…. </li></ul><ul><li>TO GIVE POWER TO THE PEOPLE! </li></ul>

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