The document discusses how Mercy Health System is integrating new marketing communications methods like social media into its strategy. It provides statistics on how social media usage is growing, with over half of marketers using platforms like Facebook for several hours per week. The document also outlines Mercy Health System's plan to familiarize audiences with online marketing, track returns on its integrated marketing and new communications strategy, and use various online tools to research the market and build out this approach.
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Integrated marketing communications 012010
1. A Journey Into Integrated Marketing and New Communications www.mercyhealthsystem.org Mixing the old with the new
2. www.mercyhealthsystem.org Tom Jensen Director of marketing, public relations and online marketing Mercy Health System Marketing and business instructor Upper Iowa University – Milwaukee Campus Axia College – Online
3. Familiarize our audience with the new methods of marketing in an online environment through a biographical journey of the Mercy Health System.
8. Around 64% of marketers are using social media for five hours or more each week during campaigns, with 39% using it for 10 or more hours per week.* www.mercyhealthsystem.org * Socialnomics
9. If Facebook were a country, it would be the fourth most populated place in the world* The fastest growing segment on Facebook is 55-65 year old females* www.mercyhealthsystem.org * Socialnomics
10. It took radio 38 years to reach 50 million listeners. * Terrestrial TV took 13 years to reach 50 million users. * The internet took four years to reach 50 million people... * In less than nine months, Facebook added 100 million users. * www.mercyhealthsystem.org * Socialnomics
11. Moves our customers to our services faster and builds relationships in ways we never thought possible just one year ago www.mercyhealthsystem.org
12. Review and adjust Research the market Build our IMNC strategy Track our ROI www.mercyhealthsystem.org
