A Journey Into Integrated Marketing and New Communications www.mercyhealthsystem.org Mixing the old with the new
www.mercyhealthsystem.org Tom Jensen Director of marketing, public relations and online marketing Mercy Health System Mark...
Familiarize our audience with the new methods of marketing in an online environment through a biographical journey of  the...
www.mercyhealthsystem.org
www.mercyhealthsystem.org
http://theconversationprism.com/ www.mercyhealthsystem.org
 
Around 64% of marketers are using social media for five hours or more each week  during campaigns, with 39% using it for 1...
If Facebook were a country, it would be the fourth most populated place in the world*   The fastest growing segment on Fac...
It took radio 38 years to reach 50 million listeners. * Terrestrial TV took 13 years to reach 50 million users. * The inte...
Moves our customers to our services faster and builds relationships in ways we never thought possible just one year ago ww...
Review and adjust Research the market Build our IMNC strategy Track our ROI www.mercyhealthsystem.org
Methods used: www.mercyhealthsystem.org
 
www.mercyhealthsystem.org
Return on Ignoring? www.mercyhealthsystem.org Marketwire 2009
<ul><li>Dedicated toll-free or local phone numbers </li></ul><ul><li>Pay-per-click tracking Google, Yahoo, MSN </li></ul><...
 
 
 
 
 
www.mercyhealthsystem.org
<ul><li>Google Maps </li></ul><ul><li>Google Directories </li></ul><ul><li>Pitchengine.com </li></ul><ul><li>Spyfu.com </l...
www.mercyhealthsystem.org
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Integrated marketing communications 012010

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Integrated marketing communications 012010

  1. 1. A Journey Into Integrated Marketing and New Communications www.mercyhealthsystem.org Mixing the old with the new
  2. 2. www.mercyhealthsystem.org Tom Jensen Director of marketing, public relations and online marketing Mercy Health System Marketing and business instructor Upper Iowa University – Milwaukee Campus Axia College – Online
  3. 3. Familiarize our audience with the new methods of marketing in an online environment through a biographical journey of the Mercy Health System.
  4. 4. www.mercyhealthsystem.org
  5. 5. www.mercyhealthsystem.org
  6. 6. http://theconversationprism.com/ www.mercyhealthsystem.org
  7. 8. Around 64% of marketers are using social media for five hours or more each week during campaigns, with 39% using it for 10 or more hours per week.* www.mercyhealthsystem.org   * Socialnomics
  8. 9. If Facebook were a country, it would be the fourth most populated place in the world*   The fastest growing segment on Facebook is 55-65 year old females* www.mercyhealthsystem.org   * Socialnomics
  9. 10. It took radio 38 years to reach 50 million listeners. * Terrestrial TV took 13 years to reach 50 million users. * The internet took four years to reach 50 million people... * In less than nine months, Facebook added 100 million users. * www.mercyhealthsystem.org   * Socialnomics
  10. 11. Moves our customers to our services faster and builds relationships in ways we never thought possible just one year ago www.mercyhealthsystem.org
  11. 12. Review and adjust Research the market Build our IMNC strategy Track our ROI www.mercyhealthsystem.org
  12. 13. Methods used: www.mercyhealthsystem.org
  13. 15. www.mercyhealthsystem.org
  14. 16. Return on Ignoring? www.mercyhealthsystem.org Marketwire 2009
  15. 17. <ul><li>Dedicated toll-free or local phone numbers </li></ul><ul><li>Pay-per-click tracking Google, Yahoo, MSN </li></ul><ul><li>Pay-per-click tracking Facebook </li></ul><ul><li>Tie it all together with Google Analytics </li></ul>
  16. 23. www.mercyhealthsystem.org
  17. 24. <ul><li>Google Maps </li></ul><ul><li>Google Directories </li></ul><ul><li>Pitchengine.com </li></ul><ul><li>Spyfu.com </li></ul><ul><li>Compete.com </li></ul><ul><li>Google Keyword Tool </li></ul><ul><li>Google Keyword Traffic Estimator </li></ul><ul><li>Google Trends </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Insights for Search </li></ul>
  18. 25. www.mercyhealthsystem.org
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