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Integrated marketing communications 012010

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  • 1. A Journey Into Integrated Marketing and New Communications www.mercyhealthsystem.org Mixing the old with the new
  • 2. www.mercyhealthsystem.org Tom Jensen Director of marketing, public relations and online marketing Mercy Health System Marketing and business instructor Upper Iowa University – Milwaukee Campus Axia College – Online
  • 3. Familiarize our audience with the new methods of marketing in an online environment through a biographical journey of the Mercy Health System.
  • 4. www.mercyhealthsystem.org
  • 5. www.mercyhealthsystem.org
  • 6. http://theconversationprism.com/ www.mercyhealthsystem.org
  • 7.  
  • 8. Around 64% of marketers are using social media for five hours or more each week during campaigns, with 39% using it for 10 or more hours per week.* www.mercyhealthsystem.org   * Socialnomics
  • 9. If Facebook were a country, it would be the fourth most populated place in the world*   The fastest growing segment on Facebook is 55-65 year old females* www.mercyhealthsystem.org   * Socialnomics
  • 10. It took radio 38 years to reach 50 million listeners. * Terrestrial TV took 13 years to reach 50 million users. * The internet took four years to reach 50 million people... * In less than nine months, Facebook added 100 million users. * www.mercyhealthsystem.org   * Socialnomics
  • 11. Moves our customers to our services faster and builds relationships in ways we never thought possible just one year ago www.mercyhealthsystem.org
  • 12. Review and adjust Research the market Build our IMNC strategy Track our ROI www.mercyhealthsystem.org
  • 13. Methods used: www.mercyhealthsystem.org
  • 14.  
  • 15. www.mercyhealthsystem.org
  • 16. Return on Ignoring? www.mercyhealthsystem.org Marketwire 2009
  • 17.
    • Dedicated toll-free or local phone numbers
    • Pay-per-click tracking Google, Yahoo, MSN
    • Pay-per-click tracking Facebook
    • Tie it all together with Google Analytics
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23. www.mercyhealthsystem.org
  • 24.
    • Google Maps
    • Google Directories
    • Pitchengine.com
    • Spyfu.com
    • Compete.com
    • Google Keyword Tool
    • Google Keyword Traffic Estimator
    • Google Trends
    • Google Alerts
    • Google Insights for Search
  • 25. www.mercyhealthsystem.org