2. Introduction
• The purpose of our questionnaire was to find the preferences
and opinions of our target audience, which was 15 to 25 year
olds of both genders, for the release of a new psychological
horror. We have targeted this age group because they are
most likely to attend the cinema and be interested in this kind
of horror film.
• Here, we have presented our findings visually by presenting
our results onto graphs. We have split our results into
categories so that we can understand our audience better
which will help to influence our decisions when making our
trailer.
• By considering our audience feedback, we will know how to
attract our target audience when we create our media
products.
3. Audience Profile.
• Here we can see that our audience is both male and female
with an average age of 16 to 25 and are mostly from Harlow
so this would be a key place to advertise our films as this is
where our target audience is most likely to be.
• They are likely to be a full time student but also be part time
employed. This could suggest that they have some financial
income so they may be more likely to spend money on films.
Full
Gender Age Employment Status Time
20%
12
10
8
6
4 Part
Female Male 2 Time Part
50% 50% 0 Employ Time
Under 16 - 20 21 - 25 26 - 30 31 - 35 36 - 40 41 - 49 50 + ed and 20%
16 stude…
Town of Residence
15
10
5
0
4. Film Consumption
• These results show that our target audience are most likely to spend between
£6 and £10 on film consumption per month however some only spend £1 to £5
on film consumption per month.
• We have also found that our target audience are likely to attend the cinema up
to three times per month so this suggests that if we were to distribute our
horror film to cinemas our audience would be likely to see it.
• Our results also show that our audience are keen on digitally downloading films
1 to 3 times per month so this could be another key factor to distributing our
film successfully as due to the majority of our audience being students, the film
is cheaper and easier to access on the internet.
Money
Money Spent on Film
spent Cinema Visits per Digital Downloads per month
on film
£11 Consumption per
consu Month 10
- mptio
£15 month
n per
8
10% month Nothing
6
0% 10%
None
35% 4
1 to 3 2
£1 - £5 65%
£6 - £10 30% 0
50% None 1 to 3 4 to 6 7 to 10 11+
5. Film Viewing that our target audience are most likely
• Our questionnaire found
Habits
to view a film trailer using their computer perhaps using the
films website or other multimedia websites such as YouTube.
This would be the most suitable platform to release our trailer
on as this is where our trailer would get the most views from our
target audience.
• Similarly, our results showed that our target audience were also
likely to use a computer to watch a film therefore we will film in
HD so that the audience has a higher quality on a computer and
will enjoy the film more. however the cinema is also a popular
option for our target audience as our previous results showed.
Preference for Viewing a Film Preferred platform for
Trailer Viewing a Film
10 7
6
8 5
4
3
6 2
1
4 0
2
0
TV Cinema DVD/Blu-ray Computer Phone
6. Horror Film Preferences
• To gain a better understanding of the type of psychological
horror film our target audience would be looking for, we asked
them to select two of their favourite psychological horror
films. We found that the Woman in Black and Paranormal
Activity were most popular amongst our target audience as
these are modern films which the audience have grown up
with so this is the style of film we will be aiming for.
• Our findings also showed that our audience are looking for
either an intimidating or serious tone in our trailer and would
most like to see it set in a modern house.
Favourite Psychological Horrors Preferred Language Preferred Setting for a
10
9
Style Horror Film
8
7 Woods /
6
5 Forest
4 25%
3
2
1
0 Intimidat Serious
ing 50%
50%
Modern
House
75%
7. • We asked our audience to select some cinematography
elements that they thought would be appropriate to use in a
horror film. The top three elements to use were extreme close-
ups, point of view shots and jumpy or quick cuts so these are
elements we will consider adding to our trailer.
• Whispers were the most popular choice of sound although
silence was also a popular second choice. We will also consider
these results when making our film trailer as it will help to
identify it as a film of the horror genre.
Preferred Cinematography Preferred Sounds for a Horror
Elements Film
12 12
10 10
8 8
6 6
4
4 2
2 0
0
8. Magazine Print Preferences
• For our ancillary tasks, we have asked our audience their
preferences on a selection of film magazine front covers and
their reasons why.
• Empire magazine received the most votes and when asked
why, we found that the picture, colour and layout were all
important factors to consider.
Magazine Front Cover
Why?
Preferences Features
5%
Text
20%
Total Film Layout
25% 25%
Empire Picture
SFX 55% 25%
20% Colour
25%
9. Film Poster Print Preferences
• We also questioned our audience about their preferences for
a small selection of film posters.
• Our results showed that The Woman in Black poster was most
popular by far and this was due to the picture used. This
shows us that when creating a poster, the picture chosen must
fit with the genre to attract our audience.
Horror Film Poster Preferences Why? Text
5%
The Ring
10%
Layout
25%
The Blair
Witch Project
25% The Woman Picture
in Black 45%
60% Colur
25%
Paranormal
Activity
5%
10. Conclusion
To conclude, our findings have shown that our target audience is both male and female aged
between 16 to 25 and mainly students who have part time jobs. This shows that our target
audience do have a small income available to spend on films which not everyone would have.
This is supported by our audience saying they spend mostly between £6 to £10 on film
consumption per month.
From our results, our audience digitally download films more than going to the cinema as this is a
cheaper option so reflects our student audience. However, the cinema was also a popular choice
so these will both be platforms to consider when distributing our film. Similarly, for our
trailer, our audience would be most likely to see this using a computer which is another factor will
consider.
Proposals
From our results, in our trailer we propose to use a modern house for the setting and a serious
language style as this was most appealing to our audience. Furthermore, we also propose to use
extreme close-ups, point of view shots and jumpy/quick cuts as our audience suggest this will
help our film fit the psychological horror genre.
For our first ancillary task of a magazine front cover, we found that the style of Empire’s: The Joker
magazine front cover was most popular so we propose to use bold colours, and an eye-catching
image to make our front cover more appealing to our target audience.
Similarly, for our poster we have found that the image is the most important factor to making our
poster attractive therefore we propose to use an image that is quite shocking as this will make it
more noticeable to an audience whilst also fitting to the psychological horror genre.
