2. Aim and purpose.
• I created the questionnaire so that I could get an
idea of what my audience would expect, gathering
information on their views and opinions.
• I gather a sample population of 21 people. The
sample consists of candidates of both genders,
from a range of ages and different employment
statuses. The information gathered will be the
source of what I will base my movie trailer, poster
and magazine cover on.
3. My audience.
• I chose not to include too many people under the
age of 17 as the age rating on the majority of thrillers
are 15+, therefore I didn’t think that their results would 36-40
be relevant, however I did include some as by the 31-35
0% 41+ under 16
time I have made the trailer, they could be of age. I 26-30 5% 5% 14%
5%
tried to keep the ratio od males to females as even as
possible so that I didn’t get any one-sided results.
When I asked them about their employment status, I Age
21-25
gave them the option to select more than one if they 14% 17-20
needed. The reason for this is some people have a 57%
part time job and are in education at the same time.
The results show that the majority of people I asked,
will have some form of income, therefore allowing the
to purchase the film/a viewing.
Employment Status Chart Title
11.5
11
11
11 10.5
8 7 Series1
10
1 1 10
9.5
full time part time in education unemployed retired
employed employed male female
4. Platforms
Distribution. PC
14%
Other
5% cinem
a
• Looking at the results on distribution, I can see that the most popular tablets 33%
form of watching movies is in the cinema. When I create the movie 14%
trailer and poster, I am going include some way of telling my
audience that they will be able to view the film in the cinema. 76% of tv
the people I asked live in Harlow which means that it wont be a mobile 24%
phone
problem for them to access a cinema. Furthermore as most of my 10%
audience is from Harlow, I will aim my advertising in that area for it to
be most effective. I don’t think it will be too hard for me to get Location
london
people to watch the movie trailer as nearly all of then watch films 14%
regularly, however a small amount do not. One of the people I asked
said that they only watch movies when travelling, therefore I will roydon
need to make the trailer, poster and magazine cover as attractive 10%
and eye catching as possible. Furthermore, to draw as many people
towards the movie as possible, over 50% would want the film to be
harlow
under £10. This is great as it will be more affordable, but on the other 76%
hand it means that there wouldn't as be much funding going into the
production and the quality wouldn’t be as high.
over £20 Pricing Buying
10%
£16 to never
£20 every few months
9% under over 5 times
£10 2-5 times Series1
£10 to 52% once a month
£15
29% 0 2 4 6 8 10
5. Main task.
• For me to decide on which font to use, I gave the audience some examples. The most
popular font was Charlemagne std bold . Because they thought it was the best font to
use in the genre, I will use it and hopefully this will cause more people to want to watch
the trailer. I also asked them how they would want the plot to be or what the themes are.
The most popular theme was for it to be jumpy, however I am also going to include an
open ending which is the second highest choice. The Sixth Sense was the most popular
film choice for a thriller. I am going to use the idea of having supernatural element in the
film. I will incorporate this into the trailer by not showing the antagonist, but only the
effects of it. Furthermore the second most popular film was se7en which is where a
detective has to solve a series of murders. One of the major themes of this film is that they
use characters and events that the audience can relate to with their own lives.
Themes Favourite Thrillers
Fonts 6
5 10 5 4 6
4 5 3
3 1
2 0 2
1 3 10 3 3 1 1
0
minimal…
jumpy
twist
open ended
>1 story
lots of sound
6. Magazine.
• I gave the audience 6 different magazine covers to choose from
and the asked them why they chose it. Magazine 2 got the most Chart Title
votes and the most popular reason for choosing a magazine was
the colours. I think they chose this as the background image is
dark and mysterious whereas the front image consists of more
pose text/fon
royal gold and red colours. This could be representing a battle 19% t
between two sides, good and evil, or showing their 19%
personalities, one empty and one pure/full. Furthermore layout
was also a very popular choice so I will mainly focus on the colours layout
and layout when creating the magazine cover. I will not ignore 24%
colours
the model and text however they are not as important in the eyes 38%
of my audience.
20
10
10 3 3
1 2 2
0
mag 1 mag 2 mag 3 mag 4 mag 5 mag 6
7. 2
6
5
8
Poster.
text/font colours layout pose • The most popular poster was se7en and they
chose this mainly because of the colours. The
poster is mainly yellow however there are
darker areas in the image, making the
audience curious to what happens. The pose
of the models was also a popular choice
option 3 7
and I think they did this because of the two
faces mirroring each other, where in the film
the one on the left is said to represent
people and the character on the right to be
god. By them choosing se7en this could link
to the popularity of the film, therefore the
option 2 9
poster plays a huge role in the potential
success of the film. Flight Plan was the
second most popular choice however this
has much brighter and more peaceful
option 1 5
colours. This directly represents the nature of
the film as se7en consists of murders and
death whereas Flight Plan doesn’t.
8. Conclusion.
• Overall I have found out that my audience will be
over the age of 15 and have some form of income.
They will want the pricing to be under £10 and
watch films regularly, therefore they will want to buy
as many films per month, for as cheap as possible.
They will want to view the film in a cinema they also
like to stick to normal thriller themes and have some
form of supernatural or historic sense. They also
prefer images to be full of colour a strategically laid
out. Saying this some of them chose for other
elements such as pose and positioning of the
models.
9. Proposal.
• I am going to create a product that is aimed at 15+, and
price it under £10 as this was the highest preference. As
most of my audience is located in Harlow, I will aim most
of my advertising there, and not concentrate on the
surrounding areas as much. I will use the font Charlemagne
std bold as it was the most popular to the audience. I will
try to make the trailer as tense as possible, therefore it
will be more surprising/jumpy. On both the magazine
cover and poster, I will strongly use a range of brighter
colours, and also focus on the model as they were the
most popular reasons for liking a poster/magazine cover.
Combining the two, I will need to analyse a wider range
of posters that fit my genre.
