3. A Full Service Solar Provider
SolarCity is a one-stop shop for homes and businesses
Financing Design Installation Monitoring &
Maintenance
Slide 3
SolarCity CONFIDENTIAL
4. SolarCity At A Glance
Quick Facts Innovations
4,000+ Customers SolarLease™
2,000+ Solar Leases SolarGuard™
3 States—CA, AZ, OR PowerGuide™
450 Employees SolarWorks™
Slide 4
SolarCity CONFIDENTIAL
5. Why Do Homeowners Choose Solar?
Environmental stewardship
Protect against future costs
Save money immediately
Slide 5
SolarCity CONFIDENTIAL
6. California Electricity Generation Mix
California generates 64% of its electricity from fossil fuels
Large price swings occur, as there is a finite supply of resources
Data Source: Energy Information Administration, Jan 09
Slide 6
SolarCity CONFIDENTIAL
7. Solar Compared to Top SDGE Tiers
34¢/kWh
32¢/kWh
Solar Power
15¢/kWh
13¢/kWh
Tier 1 Tier 2 Tier 3 Tier 4
$40/mo $55/mo $120/mo
Slide 7
SolarCity CONFIDENTIAL
8. Net Metering Makes Solar Economics Work
Midnight
Buy Low
(less $ per kWh)
Part
Off-Peak
Peak
Hours
6 PM 6 AM
Peak
Hours
Part
Peak
Sell High
(more $ per kWh)
Noon
Slide 8
SolarCity CONFIDENTIAL
10. Purchase Roughly Half Gross Cost in San Diego
Provides excellent return on investment over system life
Slide 10
SolarCity CONFIDENTIAL
11. Solar Leasing
Can provide clean power to homeowners at a
cost less than the utility
$200
• Can eliminate upfront cost
• Immediate Savings $150
• A full package of services SOLARLEASE
OLD UTILITY PAYMENT
$100
• System owner takes care BILL
of everything for the
customer $50 NEW UTILITY
BILL
$0
Slide 11
SolarCity CONFIDENTIAL
13. Key Terms of a Solar Proposal
MONTHLY SAVINGS BENEFITS OVER 15 YEARS
Before Solar SolarLease
Estimated Savings Over 15 years $15,134
Utility Bill $250 $87
SolarLease Payment $113 Payback Immediate
Total Monthly Cost $250 $200 After-Tax ROI Infinite
Net Monthly Savings $50
SOLARLEASE
OLD PAYMENT
ELECTRIC
BILL
NEW
ELECTRIC
BILL
Slide 13
SolarCity CONFIDENTIAL
15. Production Monitoring Provides Accountability
Online Account
Tracks your system production
24/7
Viewable from your computer,
corporate website, lobby kiosk
or iPhone
Monitoring & Repair Service
Proactive monitoring identifes
problems before they affect
your savings
Uptime is a key component of
the return on your solar
investment
Slide 15
SolarCity CONFIDENTIAL
16. Energy Usage Monitoring Changes Behavior
Shows when and how
you are using energy
throughout the day
Highlights opportunities
to reduce or modify
energy use to increase
savings
The Bottom Line
Energy Usage
Monitoring allows the
homeowner to get a
better return on a
solar investment
Slide 16
SolarCity CONFIDENTIAL
17. Questions to Ask When Considering Financing Options
Installation Partner?—Who is your installation partner, and how does their
product/service guarantee align with the financing option you’ve chosen?
Which Products and Services? —Which solar products and services are
included in your financing option, and who takes care of what? Does your
service include monitoring? A performance guarantee?
Terms—Upfront cost? Immediate savings? Lifetime savings? Buy or Lease?
Predicted Performance —Output of your system will impact your costs and
ROI, be sure to familiarize yourself with the data behind your financing
partner’s performance predictions
Slide 17
SolarCity CONFIDENTIAL