SlideShare a Scribd company logo
1 of 39
Tweeting 9-5: What a Way to Make a Living The Daily Routine Of a Slightly Insane Social Marketing Manager Chrystie Corns – Social Marketing Manager at WHERE.com
Chrystie Corns Social Media Marketing Manager @ WHERE.com Fun Facts: 1 st  Social Networking site: Makeoutclub in 2000 1 st  Blog was on Diaryland in 2001 WHERE™ is a location-based application chock-full of widgets that deliver essential  information about what's around you. Are you looking for the hottest restaurants,  jonesing for your next coffee fix, or running dangerously low on gas and need a cheap fill-up?  Maybe you just want to connect with some friends. Whatever you're after, WHERE delivers  the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks,  Buddy Beacon® and more.
Social media isn't just about big networks like  Facebook and MySpace, it's about  brands having conversations. - Lloyd Salmons What is Social Media Marketing?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What do I do all day?
SEO is the Most Important You Can’t Beat Free Traffic! A Quick Note:
Research, Research, Research
Where to Start Your Research
Industry Research ,[object Object],[object Object],[object Object],[object Object],Industry Research
What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public? Competitive Research
[object Object],[object Object],[object Object],[object Object],[object Object],Customer Research
Now  what? Strategy Session
Get more eyeballs in the sales funnel Goals Personality Plan
Personality
Personality is not just about what you stand for, but how you choose to communicate it. - Rohit Bhargava
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Plan
[object Object],[object Object]
Writing Blogs Microblogs Articles Press Releases E-Books Newsletters You are what you write
MultiMedia ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promote It! ,[object Object],[object Object],[object Object],[object Object]
Track the Cr@p out of it ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking is like the old shampoo commercial; "I told two friends, then they told two friends, and so on, and so on...   - Doug Ross
Social Networking
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Rules of Engagement
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Niche Sites & Forums
Are you listening to your customers?
Listening Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],RESPOND
When NOT to Respond ,[object Object],[object Object],[object Object],DO NOT RESPOND
Now  what? Product Development Cross promote Resolve Customer Issues
 
 
 
You CAN do things a lot more streamlined than before.  You don’t need an IT team. You need a nerd.  You don’t need millions of dollars. You need day jobs.  You don’t need a million customers. You need the right 10,000 - Chris Brogan
Recommended Reading
Thank you for Having Me   Twitter: @ccmaine Email:  [email_address] LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!
Photo Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Social Media overview
Social Media overviewSocial Media overview
Social Media overview
Bart De Waele
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
batchblue
 
Pov.Brt.Adage.4.14.08
Pov.Brt.Adage.4.14.08Pov.Brt.Adage.4.14.08
Pov.Brt.Adage.4.14.08
Herb Sawyer
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
batchblue
 

What's hot (19)

Linkedin guide to social selling 2016
Linkedin guide to social selling 2016Linkedin guide to social selling 2016
Linkedin guide to social selling 2016
 
Marketing Your Business with Social Media
Marketing Your Business with Social MediaMarketing Your Business with Social Media
Marketing Your Business with Social Media
 
LinkedIn Social Selling Guide 2019
LinkedIn Social Selling Guide 2019LinkedIn Social Selling Guide 2019
LinkedIn Social Selling Guide 2019
 
Social Media overview
Social Media overviewSocial Media overview
Social Media overview
 
How to Influence Viral Marketing and Word of Mouth Communications
How to Influence Viral Marketing and Word of Mouth CommunicationsHow to Influence Viral Marketing and Word of Mouth Communications
How to Influence Viral Marketing and Word of Mouth Communications
 
Marketing 2.0
Marketing 2.0Marketing 2.0
Marketing 2.0
 
Buzzing Bars in Cologne 2010
Buzzing Bars in Cologne 2010Buzzing Bars in Cologne 2010
Buzzing Bars in Cologne 2010
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
More than a score - Using Ratings and Reviews in Real Estate
More than a score - Using Ratings and Reviews in Real EstateMore than a score - Using Ratings and Reviews in Real Estate
More than a score - Using Ratings and Reviews in Real Estate
 
Pov.Brt.Adage.4.14.08
Pov.Brt.Adage.4.14.08Pov.Brt.Adage.4.14.08
Pov.Brt.Adage.4.14.08
 
Marketing your Business with Social Media Tools
Marketing your Business with Social Media ToolsMarketing your Business with Social Media Tools
Marketing your Business with Social Media Tools
 
Social Media Halo Greenbrier 2011
Social Media   Halo Greenbrier 2011Social Media   Halo Greenbrier 2011
Social Media Halo Greenbrier 2011
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
 
4 ways to Maximize the Marketing Potential of LinkedIn
4 ways to Maximize the Marketing Potential of LinkedIn4 ways to Maximize the Marketing Potential of LinkedIn
4 ways to Maximize the Marketing Potential of LinkedIn
 
Building A Business And Social Networking Final
Building A Business And Social Networking FinalBuilding A Business And Social Networking Final
Building A Business And Social Networking Final
 
Do's And Don'ts of Social Media
Do's And Don'ts of Social MediaDo's And Don'ts of Social Media
Do's And Don'ts of Social Media
 
Social Branding and Social Media
Social Branding and Social MediaSocial Branding and Social Media
Social Branding and Social Media
 
Strategic Marketing With Linked In 040908
Strategic Marketing With Linked In 040908Strategic Marketing With Linked In 040908
Strategic Marketing With Linked In 040908
 
How to Influence Viral Marketing and Word of Mouth Communications
How to Influence Viral Marketing and Word of Mouth CommunicationsHow to Influence Viral Marketing and Word of Mouth Communications
How to Influence Viral Marketing and Word of Mouth Communications
 

Viewers also liked

Unit intro op 1.11 week 2
Unit intro op 1.11 week 2Unit intro op 1.11 week 2
Unit intro op 1.11 week 2
HCEfareham
 
Prepare children-for-change
Prepare children-for-changePrepare children-for-change
Prepare children-for-change
jaclynne
 
Care routines for children
Care routines for childrenCare routines for children
Care routines for children
jaclynne
 
U1.5 lesson2[lo2,lo3]
U1.5 lesson2[lo2,lo3]U1.5 lesson2[lo2,lo3]
U1.5 lesson2[lo2,lo3]
HCEfareham
 
Behavioral problems in children
Behavioral problems in childrenBehavioral problems in children
Behavioral problems in children
Nimmy Tomy
 

Viewers also liked (19)

The life of a feature: Best practices for shipping quality features in a time...
The life of a feature: Best practices for shipping quality features in a time...The life of a feature: Best practices for shipping quality features in a time...
The life of a feature: Best practices for shipping quality features in a time...
 
Unit intro op 1.11 week 2
Unit intro op 1.11 week 2Unit intro op 1.11 week 2
Unit intro op 1.11 week 2
 
Prepare children-for-change
Prepare children-for-changePrepare children-for-change
Prepare children-for-change
 
Prepare Children For Change
Prepare Children For ChangePrepare Children For Change
Prepare Children For Change
 
Care routines for children
Care routines for childrenCare routines for children
Care routines for children
 
Guide for practitioners in Early Years
Guide for practitioners in Early Years Guide for practitioners in Early Years
Guide for practitioners in Early Years
 
Care Routines For Children
Care Routines For ChildrenCare Routines For Children
Care Routines For Children
 
U1.1 lesson1[lo1]
U1.1 lesson1[lo1]U1.1 lesson1[lo1]
U1.1 lesson1[lo1]
 
U1.2 lesson3[lo3]
U1.2 lesson3[lo3]U1.2 lesson3[lo3]
U1.2 lesson3[lo3]
 
U1.5 lesson2[lo2,lo3]
U1.5 lesson2[lo2,lo3]U1.5 lesson2[lo2,lo3]
U1.5 lesson2[lo2,lo3]
 
U1.5 lesson3[lo4,lo8]
U1.5 lesson3[lo4,lo8]U1.5 lesson3[lo4,lo8]
U1.5 lesson3[lo4,lo8]
 
U1.5 lesson5[lo6]
U1.5 lesson5[lo6]U1.5 lesson5[lo6]
U1.5 lesson5[lo6]
 
U1.3 lesson1[lo1]
U1.3 lesson1[lo1]U1.3 lesson1[lo1]
U1.3 lesson1[lo1]
 
Unit 1.2 sess 1,2
Unit 1.2 sess 1,2Unit 1.2 sess 1,2
Unit 1.2 sess 1,2
 
Unit 1 3 121214
Unit 1 3 121214Unit 1 3 121214
Unit 1 3 121214
 
Emotional Difficulties in Children
Emotional Difficulties in Children Emotional Difficulties in Children
Emotional Difficulties in Children
 
Teamwork Presentation
Teamwork PresentationTeamwork Presentation
Teamwork Presentation
 
Behavioral problems in children
Behavioral problems in childrenBehavioral problems in children
Behavioral problems in children
 
Personal hygiene
Personal hygienePersonal hygiene
Personal hygiene
 

Similar to Tweeting 9-5: What a way to make a living.

Intro to social media for business
Intro to social media for businessIntro to social media for business
Intro to social media for business
Tina Merritt
 
Power Point Using Social Media In Your Business
Power Point  Using Social Media In Your BusinessPower Point  Using Social Media In Your Business
Power Point Using Social Media In Your Business
Fred Burkhardt
 
LinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best PracticesLinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best Practices
Craig Canton
 

Similar to Tweeting 9-5: What a way to make a living. (20)

Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
 
Social Media For CIOs
Social Media For CIOsSocial Media For CIOs
Social Media For CIOs
 
Social Media For CIOs
Social Media For CIOsSocial Media For CIOs
Social Media For CIOs
 
Intro to social media for business
Intro to social media for businessIntro to social media for business
Intro to social media for business
 
Intro to social media for business
Intro to social media for businessIntro to social media for business
Intro to social media for business
 
Power Point Using Social Media In Your Business
Power Point  Using Social Media In Your BusinessPower Point  Using Social Media In Your Business
Power Point Using Social Media In Your Business
 
Adoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentAdoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business Development
 
Brs Presents Social Media In The Work Place
Brs Presents Social Media In The Work PlaceBrs Presents Social Media In The Work Place
Brs Presents Social Media In The Work Place
 
Social Media Marketing 101 - Kinnelon Library Presentation
Social Media Marketing 101 - Kinnelon Library PresentationSocial Media Marketing 101 - Kinnelon Library Presentation
Social Media Marketing 101 - Kinnelon Library Presentation
 
LinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best PracticesLinkedIn Profile & Social Best Practices
LinkedIn Profile & Social Best Practices
 
The Nuts and Bolts of Social Media
The Nuts and Bolts of Social MediaThe Nuts and Bolts of Social Media
The Nuts and Bolts of Social Media
 
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
 
Ford Social Media Training - Socialized! Boot Camp Series Module 1
Ford Social Media Training - Socialized! Boot Camp Series Module 1Ford Social Media Training - Socialized! Boot Camp Series Module 1
Ford Social Media Training - Socialized! Boot Camp Series Module 1
 
Social Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - RaleighSocial Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - Raleigh
 
Winning With Web 2.0
Winning With Web 2.0Winning With Web 2.0
Winning With Web 2.0
 
Business Bridge to Success: Winning With Web 2.0
Business Bridge to Success: Winning With Web 2.0Business Bridge to Success: Winning With Web 2.0
Business Bridge to Success: Winning With Web 2.0
 
4.14.09 Chamber Social Media Presentation Clw Nb Rev2
4.14.09 Chamber Social Media Presentation Clw Nb Rev24.14.09 Chamber Social Media Presentation Clw Nb Rev2
4.14.09 Chamber Social Media Presentation Clw Nb Rev2
 
dallas-seo-interactive-marketing-presentation
dallas-seo-interactive-marketing-presentationdallas-seo-interactive-marketing-presentation
dallas-seo-interactive-marketing-presentation
 
Marketing Your NonProfit for Growth_11_13_15
Marketing Your NonProfit for Growth_11_13_15Marketing Your NonProfit for Growth_11_13_15
Marketing Your NonProfit for Growth_11_13_15
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business Strategy
 

Recently uploaded

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 

Recently uploaded (20)

CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 

Tweeting 9-5: What a way to make a living.

  • 1. Tweeting 9-5: What a Way to Make a Living The Daily Routine Of a Slightly Insane Social Marketing Manager Chrystie Corns – Social Marketing Manager at WHERE.com
  • 2. Chrystie Corns Social Media Marketing Manager @ WHERE.com Fun Facts: 1 st Social Networking site: Makeoutclub in 2000 1 st Blog was on Diaryland in 2001 WHERE™ is a location-based application chock-full of widgets that deliver essential information about what's around you. Are you looking for the hottest restaurants, jonesing for your next coffee fix, or running dangerously low on gas and need a cheap fill-up? Maybe you just want to connect with some friends. Whatever you're after, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon® and more.
  • 3. Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations. - Lloyd Salmons What is Social Media Marketing?
  • 4.
  • 5. SEO is the Most Important You Can’t Beat Free Traffic! A Quick Note:
  • 7. Where to Start Your Research
  • 8.
  • 9. What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public? Competitive Research
  • 10.
  • 11. Now what? Strategy Session
  • 12. Get more eyeballs in the sales funnel Goals Personality Plan
  • 14. Personality is not just about what you stand for, but how you choose to communicate it. - Rohit Bhargava
  • 15.
  • 16.
  • 17. Writing Blogs Microblogs Articles Press Releases E-Books Newsletters You are what you write
  • 18.
  • 19.
  • 20.
  • 21. Social Networking is like the old shampoo commercial; "I told two friends, then they told two friends, and so on, and so on... - Doug Ross
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Niche Sites & Forums
  • 28. Are you listening to your customers?
  • 29.
  • 30.
  • 31.
  • 32. Now what? Product Development Cross promote Resolve Customer Issues
  • 33.  
  • 34.  
  • 35.  
  • 36. You CAN do things a lot more streamlined than before. You don’t need an IT team. You need a nerd. You don’t need millions of dollars. You need day jobs. You don’t need a million customers. You need the right 10,000 - Chris Brogan
  • 38. Thank you for Having Me  Twitter: @ccmaine Email: [email_address] LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!
  • 39.