4. OXS
IOS Operating System
iWork creativity and productivity suites
iTunes Media browser
Safari Web browser
iLife
CONSUMER SOFTWARE
5. 1976
Apple Computer is founded by
Steve Jobs and Steve Wozniak
in garage of Jobs’ parents in
Silicon Valley.
1977
APPLE II, the company’s first
successful computer
APPLE LISA, first computer to
use a mouse driven GUI
H I S T O R Y
6. H I S T O R Y
1983
The CEO of Pepsi Cola John
Sculley was recruited by Steve
Jobs to focus on MAC.
7. H I S T O R Y
1984
MAC Computer was released.
1985
Apple’s stock price dropped
and conflicts between CEO
John Sculley and Steve Jobs
broke out.
Steve Jobs then left Apple.
8. 1996
Apple has been losing
money for a decade.
December 1996, Apple
bought the NeXt software
company.
1997
Steve Jobs became the
interim chief.
H I S T O R Y
10. January 2000
He was announced as the new CEO and Apple became
what it is today
2001
iPod is launched expanding Apple’s portfolio.
H I S T O R Y
11. H I S T O R Y
2003
iTunes is released and
Apple becomes a major
player in the online music
industry.
2007
iPhone is launched.
13. H I S T O R Y
2010
- Apple released both iPad
and Apple TV
- App store is launched.
2011
Due to his illness, Jobs steps
down as CEO of Apple, leaving
the position to Tim Cook.
14. - born of Feb. 24, 1955
- dropped out university after just
one term
- started working at a video game
manufacturer
- founded apple on 1977 but left it
on 1985
- started the company Next Inc.
* introduced a desktop
computer, how but failed.
S T E V E J O B S
15. S T E V E J O B S
Pixar animation studios was
formed on 1986
* sold the company to
the Walt Disney Co. for $7.4B
in stock on 2006.
On Aug. 2011, he resigned as
the CEO but still continued to
work as Chairman of the
Board.
16. STEVE JOBS AS A PERSON AND AS A LEADER
Employees describe him as
a tyrant, that they feared
meeting on the elevator
Known for publicly
expressing his opinion
about competitors &
former colleagues.
Perfectionist
17. STEVE JOBS AS A PERSON AND AS A LEADER
He was a skilled speaker.
He had a high standard
in everything and
attention to details.
A Charismatic and
Authocratic Leader
19. o Tim Cook (former COO) was
chosen by Steve Jobs to
replace him as the new CEO
of Apple Inc.
o Apple’s overall structural
configuration has not
significantly changed with the
company’s activities still
centered the CEO and a few
executive reshuffling.
20. • Slowdown in product and
design innovation
• Declining brand image
and reputation
• Growing competition and
Eroding profit margins
• Leadership turnover and
cultural change
CRISIS IN LEADERSHIP
21. Other ways, Apple Inc.
has changed since Steve
Jobs death.
1. Apple has become more
shareholder-friendly.
2. Apple has temporarily
slowed down on focusing on
the net big thing.
3. Apple’s financial results have
become more mixed.
23. WHAT HAS NOT CHANGED?
1. Apple stays
aggressive with
control over products
2. Apple continues to
make its own luck
24. APPLE INC.
VISION AND MISSION STATEMENTS
CORE COMPETENCIES
CORE VALUES
AND
BUSINESS STRATEGIES
25. set a dynamic and compelling view of the
corporation at some point in the future
answers the question "What do we want to
become?"
26. "to make a
contribution to the
world by making
tools for the mind
that advance
humankind"
‘s
VISION
27. defines what the corporation does, who it
serves and how it serves (creates value for) its
clients.
28. ‘s
MISSION
"Apple designs Macs, the best
personal computers in the
world, along with OSx, iLife,
iWork, and professional
softwares. Apple leads the
digital music revolution with its
iPods and iTunes Online Store.
Apple reinvented the mobile
phone with its revolutionary
iPhone and App Store, and is
defining the future of mobile
media and computing devices.”
29. a defining capability or
advantage that distinguishes
an enterprise from its
competitors.
CORE COMPETENCY
30. ★ Product Differentiation
Apple diversify its products
in such way it competitors
would barely even get a whiff
of what is happening in the
technology world.
‘s
CORE COMPETENCY
31.
32. Innovation
Differentiated products
Superior Quality
Brand loyalty
Dedicated and very good
R&D Department
STRENGTHS
WEAKNESSES
High Price
Niche Market, Less Penetration
Cannibalization
33. OPPORTUNITIES
Fast growing Industry (Customer Electronic Industry)
Technological Innovation
Extend new product to loyal customers
THREATS
Extensive Competition
Substitute Products
Economic Downfall
34. Empathy for customers
Aggressiveness
Positive Social Contribution
Innovation/Vision
Individual Performance
Team spirit
Quality/Excellence
VALUES
35. Innovative Product designs and technology
Analyze Competition
Building Compatible experiences (digital hub)
Optimize Distribution
Creating the buzz
Maintaining Secrecy
Limited Product lines
Minimum Advertised Price
- prevents retailers from competing directly
with Apple's own stores
STRATEGIES