An analysis of what is going on in the automotive industry on Twitter and how brands are finding Twitter as a way to engage consumers, advocates, and others in their marketing efforts.
11. My “Follow” Strategy Insight: If you don’t find value, purge Followed auto brands, dealers and publications Sometimes followed commentators who engaged with those accounts Followed people and websites I frequented Purged banal users and “copy/paste cats”
12. Why are they following me? Why are they following me? Why are they following me?
21. Volvo’s YouTube Twitter Ad Used DoubleClick's rich media dynamic data feed capability Largest expandable unit ever placed on YouTube's home page Volvo is about humanity. Twitter is about humanity. http://www.thevolvotwitterad.com/