Social Media Integration and Audience Activiation

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Social Media Expert Casey Knox outlines the whys and how-tos of social media integration for businesses in today's digital, fast-paced, consumer-driven world.

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Social Media Integration and Audience Activiation

  1. 1. Social media integration and audience activation By Casey Knox Director, Social Media and PR for AREA203 Digital Social media integration and audience activation Casey Knox ©2012
  2. 2. EXPERTS[experienced professionals] Managing a company’s brand voice requires… in order to truly be successful. Casey KnoxSocial media integration and audience activation ©2012
  3. 3. Title of your presentation LOGO If you can handle this, let’s move on. Social media integration and audience activation Casey Knox ©2012
  4. 4. Setting the Stage Social integration across all assets… is MANDATORY. Social media integration and audience activation Casey Knox ©2012
  5. 5. Setting the Stage•  WEBSITES •  BLOGS •  APPLICATIONS •  SOCIAL SITES •  PRESS RELEASES •  EMAILS •  OFFLINE essentially EVERYWHERE. cup-o-content Integrate social media on: Social media integration and audience activation Casey Knox ©2012
  6. 6. AUDIENCE. DEVICE. INDUSTRY. COUNTRY. LANGUAGE. Apply this mindset to any and every… Social media integration and audience activation Casey Knox ©2012
  7. 7. Title of your presentation LOGO If you can handle this, let’s move on. Social media integration and audience activation Casey Knox ©2012
  8. 8. Proper social integration is instrumental in achieving social media success… no EXCEPTION. Social media integration and audience activation Casey Knox ©2012
  9. 9. Setting the Stage Way more than just share buttons… Social media integration and audience activation Casey Knox ©2012
  10. 10. Setting the Stage Shareable within 1-2 clicks… Social media integration and audience activation Casey Knox ©2012
  11. 11. Setting the Stage Publishable within 3 clicks total… Social media integration and audience activation Casey Knox ©2012
  12. 12. Setting the Stage Complete with pre-populated content… Social media integration and audience activation Casey Knox ©2012
  13. 13. Connecting offline to online… Social media integration and audience activation Casey Knox ©2012
  14. 14. Setting the Stage Located directly next to the content to share… Social media integration and audience activation Casey Knox ©2012
  15. 15. Title of your presentation LOGO If you can handle this, let’s move on. Social media integration and audience activation Casey Knox ©2012
  16. 16. Setting the Stage Three questions to ask: 1.  Is the content shareable at various touchpoints? 2.  Is the social integration prominently placed? 3.  Can my social integration be optimized at the speed of technology changes? Social media integration and audience activation Casey Knox ©2012
  17. 17. [increased virality potential] Investing time into social integration equals… AUDIENCE ACTIVATION! Social media integration and audience activation [increased quality conversions] Casey Knox ©2012
  18. 18. Social media integration and audience activation Casey Knox ©2012 Strike up a conversation. @CaseyMaeKnox @AREA203Digital

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