Designing The User Experience Curve Andybudd

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Designing The User Experience Curve Andybudd

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Mike has grown FreshBooks from a one-man startup to a 30-person Web app company. He's going to teach you six essential terms that you need to understand in order to succeed with your app: 'Lifetime Value', 'Average Revenue per User', 'Churn', 'Gross Cost per Acquisition', 'Sales Funnel' and 'Customer Vintages'. He's then going to give an example with a real-life case study. This is one you can't afford to miss.

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A whirlwind tour of the benefits of functional programming languages and how you can put them to work in your web application's architecture. Learn how to make the most of a rich type system, immutable data structures, and other features of languages like Scala, Erlang, Haskell, and OCaml. Find out where to get started with functional languages, and how they stack up when it comes to web app development.

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At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates. You'll learn: 1. How to encourage users to tweet about your app 2. The concept of "The Circle of Life" in web apps and how it affects you 3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce 4. And more ...

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