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OWN IT

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Content is more important than ever. Content is about much more than simple Facebook updates. It's about quality content that lives across the Web. …

Content is more important than ever. Content is about much more than simple Facebook updates. It's about quality content that lives across the Web.

The brands that truly understand content are the ones that recognize the best content is not about them, but something valuable for those who see or read it.

However, have you ever wondered, if Facebook, Twitter, Instagram, or Pinterest went away, what would happen to your content?

In this presentation Carrie Kerpen reveals how you can own your own content right now.

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Transcript

  • 1. My mom and I disagree on my many things but always supported each other.
  • 2. My mom and I disagree on my many things but always supported each other. (like incessant photographing of me with hair unbrushed and cookies by my face)
  • 3. Or, on her side, supporting me as I got married on a baseball field in front of 8,000 random people.
  • 4. Through it all, one thing we could agree upon… a true and undying, a never- ending love of
  • 5. This girl knows what she’s doing.
  • 6. Want to know why you need to own your own content strategy? Just look at Facebook Organic Post Reach December 2013 8 % September 2012 26% September 2011 40%
  • 7. There are two things that are inevitable in social media The tools will change Networks will continue to monetize through brands (NOT users)
  • 8. And so WHY oh WHY are so many brands not owning their own content?
  • 9. Ways to OWN your content
  • 10. Since I was married on a baseball field and I love acronyms, today we will cover…
  • 11. Since I was married on a baseball field and I love acronyms, today we will cover…
  • 12. Micro-Content Hub Learning Centers Blogs
  • 13. Micro-Content Hub: Fruit of the Loom
  • 14. Micro-Content Hub: Fruit of the Loom
  • 15. Learning Center: Health Catalyst
  • 16. Blogs: Century 21
  • 17. Blogs: Century 21
  • 18. Blogs: Liberty Mutual
  • 19. Ways to Apply Big Thinking to Small Business
  • 20. Blogs: Wise Matchmaking
  • 21. Blogs: Wise Matchmaking
  • 22. Owned Content does not just live on the owned site
  • 23. What I know for sure is that what you give, comes back to you.
  • 24. Questions?

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