My mom and I disagree on my
many things but always
supported each other.
My mom and I disagree on my
many things but always
supported each other.
(like incessant photographing of
me with hair unb...
Or, on her side, supporting me as I
got married on a baseball field in
front of 8,000 random people.
Through it all, one thing
we could agree upon… a
true and undying, a never-
ending love of
This girl knows what she’s doing.
Want to know why you need to own your own
content strategy? Just look at Facebook
Organic Post Reach
December 2013 8
%
Sep...
There are two things that are inevitable in
social media
The tools will change
Networks will continue to monetize through
...
And so WHY oh
WHY are so many
brands not owning
their own content?
Ways to
OWN your
content
Since I was married on
a baseball field and I
love acronyms, today
we will cover…
Since I was married on
a baseball field and I
love acronyms, today
we will cover…
Micro-Content Hub
Learning Centers
Blogs
Micro-Content Hub: Fruit of the Loom
Micro-Content Hub: Fruit of the Loom
Learning Center: Health Catalyst
Blogs: Century 21
Blogs: Century 21
Blogs: Liberty Mutual
Ways to Apply Big
Thinking to
Small Business
Blogs: Wise Matchmaking
Blogs: Wise Matchmaking
Owned Content does not just live on the owned site
What I know for sure is that what you
give, comes back to you.
Questions?
OWN IT
OWN IT
OWN IT
OWN IT
OWN IT
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OWN IT

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Content is more important than ever. Content is about much more than simple Facebook updates. It's about quality content that lives across the Web.

The brands that truly understand content are the ones that recognize the best content is not about them, but something valuable for those who see or read it.

However, have you ever wondered, if Facebook, Twitter, Instagram, or Pinterest went away, what would happen to your content?

In this presentation Carrie Kerpen reveals how you can own your own content right now.

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OWN IT

  1. 1. My mom and I disagree on my many things but always supported each other.
  2. 2. My mom and I disagree on my many things but always supported each other. (like incessant photographing of me with hair unbrushed and cookies by my face)
  3. 3. Or, on her side, supporting me as I got married on a baseball field in front of 8,000 random people.
  4. 4. Through it all, one thing we could agree upon… a true and undying, a never- ending love of
  5. 5. This girl knows what she’s doing.
  6. 6. Want to know why you need to own your own content strategy? Just look at Facebook Organic Post Reach December 2013 8 % September 2012 26% September 2011 40%
  7. 7. There are two things that are inevitable in social media The tools will change Networks will continue to monetize through brands (NOT users)
  8. 8. And so WHY oh WHY are so many brands not owning their own content?
  9. 9. Ways to OWN your content
  10. 10. Since I was married on a baseball field and I love acronyms, today we will cover…
  11. 11. Since I was married on a baseball field and I love acronyms, today we will cover…
  12. 12. Micro-Content Hub Learning Centers Blogs
  13. 13. Micro-Content Hub: Fruit of the Loom
  14. 14. Micro-Content Hub: Fruit of the Loom
  15. 15. Learning Center: Health Catalyst
  16. 16. Blogs: Century 21
  17. 17. Blogs: Century 21
  18. 18. Blogs: Liberty Mutual
  19. 19. Ways to Apply Big Thinking to Small Business
  20. 20. Blogs: Wise Matchmaking
  21. 21. Blogs: Wise Matchmaking
  22. 22. Owned Content does not just live on the owned site
  23. 23. What I know for sure is that what you give, comes back to you.
  24. 24. Questions?
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