The document discusses owning your own content strategy and summarizes ways brands can own their content, such as through micro-content hubs, learning centers, and blogs. Specific examples are provided of companies that have effectively used these owned content strategies, including Fruit of the Loom, Health Catalyst, Century 21, Liberty Mutual, and Wise Matchmaking. The document emphasizes that owning your own content is important for brands as social media networks continue to monetize through advertising to brands rather than users.