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Uploaded byCarrie Kerpen
OWN IT
The document discusses owning your own content strategy and summarizes ways brands can own their content, such as through micro-content hubs, learning centers, and blogs. Specific examples are provided of companies that have effectively used these owned content strategies, including Fruit of the Loom, Health Catalyst, Century 21, Liberty Mutual, and Wise Matchmaking. The document emphasizes that owning your own content is important for brands as social media networks continue to monetize through advertising to brands rather than users.
OWN IT
- 3. My mom andI disagree on my many things but always supported each other.
- 4. My mom andI disagree on my many things but always supported each other. (like incessant photographing of me with hair unbrushed and cookies by my face)
- 6. Or, on herside, supporting me as I got married on a baseball field in front of 8,000 random people.
- 7. Through it all,one thing we could agree upon… a true and undying, a never- ending love of
- 9. This girl knowswhat she’s doing.
- 11. Want to knowwhy you need to own your own content strategy? Just look at Facebook Organic Post Reach December 2013 8 % September 2012 26% September 2011 40%
- 12. There are twothings that are inevitable in social media The tools will change Networks will continue to monetize through brands (NOT users)
- 13. And so WHYoh WHY are so many brands not owning their own content?
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- 15. Since I wasmarried on a baseball field and I love acronyms, today we will cover…
- 16. Since I wasmarried on a baseball field and I love acronyms, today we will cover…
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- 18. Micro-Content Hub: Fruitof the Loom
- 19. Micro-Content Hub: Fruitof the Loom
- 20. Learning Center: HealthCatalyst
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- 24. Ways to ApplyBig Thinking to Small Business
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- 27. Owned Content doesnot just live on the owned site
- 28. What I knowfor sure is that what you give, comes back to you.
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