HUG
THE NEW WAY OF DOING BUSINESS
TIME FOR A NEW WAY TO DO BUSINESS
WHAT DOES A HUG MEAN IN BUSINESS?
A BUSINESS HUG IS WHEN YOU…
HEAR
UNDERSTAND
GIVE BACK INCREDIBLE VALUE
"Great Huggers pile the hugs one on top of
another until they’ve created an entire
force field of hugs. The great Huggers ...
Business HUGs are about getting
closer to your customers and
using what you learn about
their needs to
serve them BETTER
A business HUG
builds your initial
desire to create
value by adding
engagement into the
equation.
When people HUG, the brain
releases the chemical oxytocin.
This encourages social
bonding, increases the willingness to
tr...
A customer who feels HUGged will
buy more from you and more often.
They will also become your fans and
your willing word o...
HOW DO YOU HUG YOUR CUSTOMERS?
YOU NEED TO…
YOU NEED TO…
DEVELOP A WAY OF
PERSONALIZING THE EXPERIENCE
BETWEEN YOU, THE SELLER AND
YOUR CUSTOMERS BY BUILDING
RELATIONSHIPS.
ADD FUN!
“A business has to be
Involving, it has to be
Fun, and it has to
Exercise your
creative
Instincts”
Richard Branson
MEET THEIR NEEDS!
Not only do customers want to be
listened to, they also like to feel that
you have listened well enough ...
ENGAGE WITH THEM
“When you enchant people your
goal is not to make money from
them or to get them to do
what you want, but to fill them
wit...
“MAKE THE CUSTOMER THE
HERO OF YOU HISTORY”
Ann Handley, Chief Content Marketing Proofs
Business HUGs create the
psychological conditions
that support the buying
process..
THE NEW WAY OF DOING BUSINESS
GIVE YOUR CUSTOMERS A HUG!
AND THEY WILL ALWAYS HUG YOU BACK!
A CUSTOMER HUG MEANS…
THEY WILL BUY MORE FROM YOU..
THEY WILL BUY MORE OFTEN…
AND THEY WILL BRING THEIR FRIENDS
HEAR UNDERSTAND GIVE BACK VALUE
MAKES GOOD BUSINESS SENSE
ALWAYS BEGIN WITH THE HUG IN MIND
@carolepyke @eelanmedia
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Time for a new way of doing business!

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Let's face it the old way of doing business no longer yields the same results. Customers are more discerning and often know more about what is happening in the marketplace than we do. Maybe it's time for a new way of doing business!

Published in: Business, Technology
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Time for a new way of doing business!

  1. 1. HUG THE NEW WAY OF DOING BUSINESS
  2. 2. TIME FOR A NEW WAY TO DO BUSINESS
  3. 3. WHAT DOES A HUG MEAN IN BUSINESS?
  4. 4. A BUSINESS HUG IS WHEN YOU…
  5. 5. HEAR
  6. 6. UNDERSTAND
  7. 7. GIVE BACK INCREDIBLE VALUE
  8. 8. "Great Huggers pile the hugs one on top of another until they’ve created an entire force field of hugs. The great Huggers blitz a customer with Hugs - with tender loving care." Jack Mitchell author Hug Your Customers
  9. 9. Business HUGs are about getting closer to your customers and using what you learn about their needs to serve them BETTER
  10. 10. A business HUG builds your initial desire to create value by adding engagement into the equation.
  11. 11. When people HUG, the brain releases the chemical oxytocin. This encourages social bonding, increases the willingness to trust and decreases fear.
  12. 12. A customer who feels HUGged will buy more from you and more often. They will also become your fans and your willing word of mouth.
  13. 13. HOW DO YOU HUG YOUR CUSTOMERS?
  14. 14. YOU NEED TO… YOU NEED TO…
  15. 15. DEVELOP A WAY OF PERSONALIZING THE EXPERIENCE BETWEEN YOU, THE SELLER AND YOUR CUSTOMERS BY BUILDING RELATIONSHIPS.
  16. 16. ADD FUN! “A business has to be Involving, it has to be Fun, and it has to Exercise your creative Instincts” Richard Branson
  17. 17. MEET THEIR NEEDS! Not only do customers want to be listened to, they also like to feel that you have listened well enough to understand them and their needs and as a result are taking appropriate action. MEET THEIR NEEDS!
  18. 18. ENGAGE WITH THEM
  19. 19. “When you enchant people your goal is not to make money from them or to get them to do what you want, but to fill them with great delight “ Guy Kawasaki, Former Chief Evangelist, Apple Co-founder
  20. 20. “MAKE THE CUSTOMER THE HERO OF YOU HISTORY” Ann Handley, Chief Content Marketing Proofs
  21. 21. Business HUGs create the psychological conditions that support the buying process..
  22. 22. THE NEW WAY OF DOING BUSINESS
  23. 23. GIVE YOUR CUSTOMERS A HUG!
  24. 24. AND THEY WILL ALWAYS HUG YOU BACK!
  25. 25. A CUSTOMER HUG MEANS…
  26. 26. THEY WILL BUY MORE FROM YOU..
  27. 27. THEY WILL BUY MORE OFTEN…
  28. 28. AND THEY WILL BRING THEIR FRIENDS
  29. 29. HEAR UNDERSTAND GIVE BACK VALUE
  30. 30. MAKES GOOD BUSINESS SENSE
  31. 31. ALWAYS BEGIN WITH THE HUG IN MIND
  32. 32. @carolepyke @eelanmedia
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