Time for a new way of doing business!
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Time for a new way of doing business!

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Let's face it the old way of doing business no longer yields the same results. Customers are more discerning and often know more about what is happening in the marketplace than we do. Maybe it's time ...

Let's face it the old way of doing business no longer yields the same results. Customers are more discerning and often know more about what is happening in the marketplace than we do. Maybe it's time for a new way of doing business!

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Time for a new way of doing business! Presentation Transcript

  • 1. HUG THE NEW WAY OF DOING BUSINESS
  • 2. TIME FOR A NEW WAY TO DO BUSINESS
  • 3. WHAT DOES A HUG MEAN IN BUSINESS?
  • 4. A BUSINESS HUG IS WHEN YOU…
  • 5. HEAR
  • 6. UNDERSTAND
  • 7. GIVE BACK INCREDIBLE VALUE
  • 8. "Great Huggers pile the hugs one on top of another until they’ve created an entire force field of hugs. The great Huggers blitz a customer with Hugs - with tender loving care." Jack Mitchell author Hug Your Customers
  • 9. Business HUGs are about getting closer to your customers and using what you learn about their needs to serve them BETTER
  • 10. A business HUG builds your initial desire to create value by adding engagement into the equation.
  • 11. When people HUG, the brain releases the chemical oxytocin. This encourages social bonding, increases the willingness to trust and decreases fear.
  • 12. A customer who feels HUGged will buy more from you and more often. They will also become your fans and your willing word of mouth.
  • 13. HOW DO YOU HUG YOUR CUSTOMERS?
  • 14. YOU NEED TO… YOU NEED TO…
  • 15. DEVELOP A WAY OF PERSONALIZING THE EXPERIENCE BETWEEN YOU, THE SELLER AND YOUR CUSTOMERS BY BUILDING RELATIONSHIPS.
  • 16. ADD FUN! “A business has to be Involving, it has to be Fun, and it has to Exercise your creative Instincts” Richard Branson
  • 17. MEET THEIR NEEDS! Not only do customers want to be listened to, they also like to feel that you have listened well enough to understand them and their needs and as a result are taking appropriate action. MEET THEIR NEEDS!
  • 18. ENGAGE WITH THEM
  • 19. “When you enchant people your goal is not to make money from them or to get them to do what you want, but to fill them with great delight “ Guy Kawasaki, Former Chief Evangelist, Apple Co-founder
  • 20. “MAKE THE CUSTOMER THE HERO OF YOU HISTORY” Ann Handley, Chief Content Marketing Proofs
  • 21. Business HUGs create the psychological conditions that support the buying process..
  • 22. THE NEW WAY OF DOING BUSINESS
  • 23. GIVE YOUR CUSTOMERS A HUG!
  • 24. AND THEY WILL ALWAYS HUG YOU BACK!
  • 25. A CUSTOMER HUG MEANS…
  • 26. THEY WILL BUY MORE FROM YOU..
  • 27. THEY WILL BUY MORE OFTEN…
  • 28. AND THEY WILL BRING THEIR FRIENDS
  • 29. HEAR UNDERSTAND GIVE BACK VALUE
  • 30. MAKES GOOD BUSINESS SENSE
  • 31. ALWAYS BEGIN WITH THE HUG IN MIND
  • 32. @carolepyke @eelanmedia