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3. A customer visits your website, browses through a few items and
leaves without buying anything.You honestly have no idea why
they came, they saw but did not buy. Sending them generic emails
telling them that they browsed these articles on your site and
asking if they would like to buy them, rarely works.What you need
to do is understand why a customer might not want to buy
something.

4. There is a very good chance that the
customer did like your product very much
but found it too expensive.With the
psychology of sales, you could devise a
strategy that encourages buying that
product despite the cost.You could
highlight a payment plan option that you
offer or you could inform the customer of
a price drop for that item during a sale.
The customer found the item too
expensive but can now get it for less; there
is a high probability of a sale in this case.

5. Many times, people will not buy a product because it is not
available in their size or the colour that they want. Bombarding
them with ads of more of what they don’t want will not help
your business. However, a short survey asking the customer
why they did not complete their purchase could help. Make the
survey short, easy to complete and relevant.Your customer
now knows that you are genuinely reaching out and not just
trying to make a sale. A personalised reply to the survey
improves the customer experience, making them more likely
to come back to your site.

6. Some customers just cannot make up their minds. We’ve all
been there where we’ve wondered whether we would really
wear that shirt or those chandelier earrings. Here’s where the
right timing and/or persuasion could work.The psychology of
sales is about determining what would make a customer decide
to buy that product. Sometimes, all you need is the right timing
like an impending NewYear’s Eve or another festival to pitch for
a stylish outfit. Other times, promoting the quality or the limited
quantity of a product is enough of a psychological trigger to spur
the customer into action.

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