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How Could Content Marketing Drive Sales?

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage to the audience. See how a content marketing can drive sales through this presentation.

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How Could Content Marketing Drive Sales?

  1. 1. How content marketing drive sales? By freakout How HOW COULD CONTENT MARKETING DRIVE SALES?
  2. 2. “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” Sales “The activity ”a transaction” or business of selling products or services. (tangible or intangible) “
  3. 3. id.foutap.com Learn from The Top 5 Attitude of a good Salesman
  4. 4. Before you create the content, you have to ensure who’s your audience, competitor and your capability Don’t tell the story, shout the message that has emotional value Good Listener & Story teller
  5. 5. Consistency is a key, build content for commitment not appointment. Patience and Persistence
  6. 6. Always Know The Reason People Know -> People Want -> People Need ‘People don’t buy what you do, they buy WHY you do it.’ - simon sinek
  7. 7. Wherever and whenever the crowd gathered & whatever they talked, you must been there. The right man at the right time
  8. 8. First impression at the first date is very important, for 2nd & next? That your responsibility Try to look and feel good
  9. 9. Native advertising is a form of paid media where the ad experience follows the natural form of the user experience in which it is placed WHY NATIVE ADS?
  10. 10. id.foutap.com Ad Blindness People Don’t Click Ads Poor User Experience What is our challenge in digital ads? Audiences try to avoid advertising Most people unintentionally click the ads Because of avoiding ads, the message of the ads can’t be delivered to the audiences well
  11. 11. id.foutap.com This is Ad Blindness. Heatmap shows us what audiences look at. Less heat for Banner Ads.
  12. 12. ACCIDENTAL CLICK Up to 50% of clicks on mobile banner ads are accidental 68%"I'm fine with seeing ads but only if they are not annoying" Source: www.vieodesign.com/blog/new-data-why-people-hate-ads
  13. 13. id.foutap.com 81% of Indonesian Urban society keep track on news and information regularly Smartphone is one biggest key media to gain information ENTERTAINMENT SOCIAL ISSUES POLITICS AND GOVERNMENT SPORTS, RELIGION, TECH However, Entertainment and Social Issues are the two most popular contents Source: Online News Consumption Study Indonesia | December 2015 Summary of Online News Consumption in Indonesia
  14. 14. id.foutap.com Share of web page views: Laptops and Desktops Share of web page views: Mobile Phones Share of web page views: Tablets 28% 70% 3% Source: WeAreSocial.sg Share of Web Traffic in Indonesia
  15. 15. id.foutap.com Adapting the publishers - In their feed.
  16. 16. If Romeo is Content MarketingNative Ads must Be Juliet!
  17. 17. あ り が と う ご ざ い ま し た You Create The Story, We Spread The Message

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