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Selling Stories - Raise Your Game

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A recent presentation from Selling Stories (www.selling-stories.com) about how to increase the exit value of your company.

Presented at Raise Your Game in Nottingham.

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Selling Stories - Raise Your Game

  1. 1. <ul><li>Raise Your Game </li></ul><ul><li>Raise Your Value </li></ul>
  2. 2. <ul><li>Is your business for sale? </li></ul>
  3. 3. What if you were offered SERIOUS cash for it?
  4. 4. <ul><li>PASSION and POTENTIAL to raise VALUE </li></ul>
  5. 7. <ul><li>Make the purchase an emotional one </li></ul><ul><ul><li>Create passion and desire </li></ul></ul><ul><li>Current revenues are not as important as future potential </li></ul><ul><li>Tell the right story </li></ul>
  6. 8. <ul><li>Putting Passion in the Story </li></ul>
  7. 10. <ul><li>Look at the passion that founded the business </li></ul><ul><li>Look at the passion in the business now </li></ul><ul><ul><li>Workforce </li></ul></ul><ul><ul><li>Customers </li></ul></ul><ul><li>Look at the future of the business </li></ul><ul><ul><li>Growth </li></ul></ul><ul><ul><li>New markets </li></ul></ul>
  8. 11. <ul><li>Talking about your Potential </li></ul>
  9. 13. <ul><li>Choose the most appropriate method to tell your story </li></ul><ul><ul><li>PR, social media, networking </li></ul></ul><ul><li>Make sure that everything that tells a message tells the right one </li></ul><ul><ul><li>Website, staff, processes </li></ul></ul><ul><li>Don’t be “For Sale” </li></ul>
  10. 14. <ul><li>Targeting Acquirers </li></ul>
  11. 16. <ul><li>Identify and meet the people and businesses that might acquire you </li></ul><ul><li>Allow them to get to know you </li></ul><ul><ul><li>Customer </li></ul></ul><ul><ul><li>Partner </li></ul></ul><ul><ul><li>Golfing buddy </li></ul></ul><ul><li>Make them passionate about the relationship, so they can’t be without you </li></ul>
  12. 17. <ul><li>Thank You </li></ul><ul><li>Patrick Smith </li></ul><ul><li>Selling Stories </li></ul><ul><li>www.selling-stories.com </li></ul><ul><li>[email_address] </li></ul><ul><li>@selling_stories </li></ul>

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