Social Search
How semantic technologies and
social interactions are changing
the search game.
Carlo Velten
Jena, Mai 2008
Webmontag

Founding Team
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The same car for everybody.
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The same car for everybody?
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The same computer for everybody.
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The same computer for everybody?
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The same search index for everybody.
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The same search index for everybody?
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Search becomes Social (1)
Social means that results are filtered by:
• Personal preferences and context
• The user’s social network
(friends, family, co-workers)
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Rise of the Semantic Web (2)
Better results by
structured, interlinked and open data.
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New Advertisement Models (3)
6% of users are responsible
for 50% of all display ad clicks.
The low income, low educated
“Natural Born Clickers” are a bad and low-
profitable audience.
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Known User Behavior on the Web?
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We are like squirrels…
…collecting content like nuts...
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But we often miss to find our way
back to the interesting stuff.
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Key value for users –
Simple, clean process to save, retrieve and share
their most important content.
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Save, Retrieve and Share
One-Click-Button
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Qitera`s Social Search Approach
Use “real” social connections
to improve search and content discovery.
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Qitera`s Social Search Approach
Me My Network The Web
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Personalization + Targeting Improvement
Are Driving Material Revenue.
Mary Meeker, Morgan Stanley,
Internet Trends 2008, March 2008
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How the Qitera platform works.
Ad Networks, Open APIs,
agencies, Public data,
brand vendors friends
Ads & Open &
branded content recommended content
Product: Related
Products &
Content
R8
Commercials:
A6
A4
A1…
Games:
Where to buy?
Movies: Palo Alto
San Francisco
San Mateo
…
Car
Configurator: www.audicarconfig.com
Semantic content & Matching on Delivery of highly-targeted
user activity analysis Qitera platform recommendation
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Contact:
Carlo Velten, Founder
Qitera Inc.
Lapidge Street.
San Francisco, 94114 CA
carlo.velten@qitera.com
US cell 415-283-9777
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