Social Search

How semantic technologies and
social interactions are changing
the search game.

Carlo Velten

Jena, Mai 20...
Founding Team




 Social Search   2
The same car for everybody.




 Social Search                3
The same car for everybody?




 Social Search                4
The same computer for everybody.




 Social Search                     5
The same computer for everybody?




 Social Search                     6
The same search index for everybody.




 Social Search                         7
The same search index for everybody?




 Social Search                         8
Search becomes Social (1)



        Social means that results are filtered by:

        • Personal preferences and contex...
Rise of the Semantic Web (2)




                          Better results by
                 structured, interlinked and ...
New Advertisement Models (3)




                 6% of users are responsible
                 for 50% of all display ad c...
Known User Behavior on the Web?




Social Search                                     12
We are like squirrels…




                 …collecting content like nuts...
 Social Search                               ...
Social Search   14
But we often miss to find our way
                   back to the interesting stuff.




Social Search                     ...
Social Search   16
Key value for users –

Simple, clean process to save, retrieve and share
           their most important content.




Soci...
Save, Retrieve and Share




                       One-Click-Button




 Social Search                            18
Qitera`s Social Search Approach




                  Use “real” social connections
             to improve search and con...
Qitera`s Social Search Approach




            Me   My Network   The Web




 Social Search                          21
Personalization + Targeting Improvement
             Are Driving Material Revenue.




                                   ...
How the Qitera platform works.

Ad Networks,                                                                              ...
Contact:

Carlo Velten, Founder

Qitera Inc.
Lapidge Street.
San Francisco, 94114 CA
carlo.velten@qitera.com
US cell 415-2...
Qitera Social Search Webmontag Jena Slideshare 190508
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Qitera Social Search Webmontag Jena Slideshare 190508

  1. 1. Social Search How semantic technologies and social interactions are changing the search game. Carlo Velten Jena, Mai 2008 Webmontag
  2. 2. Founding Team Social Search 2
  3. 3. The same car for everybody. Social Search 3
  4. 4. The same car for everybody? Social Search 4
  5. 5. The same computer for everybody. Social Search 5
  6. 6. The same computer for everybody? Social Search 6
  7. 7. The same search index for everybody. Social Search 7
  8. 8. The same search index for everybody? Social Search 8
  9. 9. Search becomes Social (1) Social means that results are filtered by: • Personal preferences and context • The user’s social network (friends, family, co-workers) Social Search 9
  10. 10. Rise of the Semantic Web (2) Better results by structured, interlinked and open data. Social Search 10
  11. 11. New Advertisement Models (3) 6% of users are responsible for 50% of all display ad clicks. The low income, low educated “Natural Born Clickers” are a bad and low- profitable audience. Social Search 11
  12. 12. Known User Behavior on the Web? Social Search 12
  13. 13. We are like squirrels… …collecting content like nuts... Social Search 13
  14. 14. Social Search 14
  15. 15. But we often miss to find our way back to the interesting stuff. Social Search 15
  16. 16. Social Search 16
  17. 17. Key value for users – Simple, clean process to save, retrieve and share their most important content. Social Search 17
  18. 18. Save, Retrieve and Share One-Click-Button Social Search 18
  19. 19. Qitera`s Social Search Approach Use “real” social connections to improve search and content discovery. Social Search 19
  20. 20. Qitera`s Social Search Approach Me My Network The Web Social Search 21
  21. 21. Personalization + Targeting Improvement Are Driving Material Revenue. Mary Meeker, Morgan Stanley, Internet Trends 2008, March 2008 Social Search 22
  22. 22. How the Qitera platform works. Ad Networks, Open APIs, agencies, Public data, brand vendors friends Ads & Open & branded content recommended content Product: Related Products & Content R8 Commercials: A6 A4 A1… Games: Where to buy? Movies: Palo Alto San Francisco San Mateo … Car Configurator: www.audicarconfig.com Semantic content & Matching on Delivery of highly-targeted user activity analysis Qitera platform recommendation Social Search 23
  23. 23. Contact: Carlo Velten, Founder Qitera Inc. Lapidge Street. San Francisco, 94114 CA carlo.velten@qitera.com US cell 415-283-9777 Social Search 24

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