9. Search becomes Social (1)
Social means that results are filtered by:
• Personal preferences and context
• The user’s social network
(friends, family, co-workers)
Social Search 9
10. Rise of the Semantic Web (2)
Better results by
structured, interlinked and open data.
Social Search 10
11. New Advertisement Models (3)
6% of users are responsible
for 50% of all display ad clicks.
The low income, low educated
“Natural Born Clickers” are a bad and low-
profitable audience.
Social Search 11
22. Personalization + Targeting Improvement
Are Driving Material Revenue.
Mary Meeker, Morgan Stanley,
Internet Trends 2008, March 2008
Social Search 22
23. How the Qitera platform works.
Ad Networks, Open APIs,
agencies, Public data,
brand vendors friends
Ads & Open &
branded content recommended content
Product: Related
Products &
Content
R8
Commercials:
A6
A4
A1…
Games:
Where to buy?
Movies: Palo Alto
San Francisco
San Mateo
…
Car
Configurator: www.audicarconfig.com
Semantic content & Matching on Delivery of highly-targeted
user activity analysis Qitera platform recommendation
Social Search 23