Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Qitera Social Search Webmontag Jena Slideshare 190508

1,786 views

Published on

Published in: Business, Technology
  • Be the first to comment

Qitera Social Search Webmontag Jena Slideshare 190508

  1. 1. Social Search How semantic technologies and social interactions are changing the search game. Carlo Velten Jena, Mai 2008 Webmontag
  2. 2. Founding Team Social Search 2
  3. 3. The same car for everybody. Social Search 3
  4. 4. The same car for everybody? Social Search 4
  5. 5. The same computer for everybody. Social Search 5
  6. 6. The same computer for everybody? Social Search 6
  7. 7. The same search index for everybody. Social Search 7
  8. 8. The same search index for everybody? Social Search 8
  9. 9. Search becomes Social (1) Social means that results are filtered by: • Personal preferences and context • The user’s social network (friends, family, co-workers) Social Search 9
  10. 10. Rise of the Semantic Web (2) Better results by structured, interlinked and open data. Social Search 10
  11. 11. New Advertisement Models (3) 6% of users are responsible for 50% of all display ad clicks. The low income, low educated “Natural Born Clickers” are a bad and low- profitable audience. Social Search 11
  12. 12. Known User Behavior on the Web? Social Search 12
  13. 13. We are like squirrels… …collecting content like nuts... Social Search 13
  14. 14. Social Search 14
  15. 15. But we often miss to find our way back to the interesting stuff. Social Search 15
  16. 16. Social Search 16
  17. 17. Key value for users – Simple, clean process to save, retrieve and share their most important content. Social Search 17
  18. 18. Save, Retrieve and Share One-Click-Button Social Search 18
  19. 19. Qitera`s Social Search Approach Use “real” social connections to improve search and content discovery. Social Search 19
  20. 20. Qitera`s Social Search Approach Me My Network The Web Social Search 21
  21. 21. Personalization + Targeting Improvement Are Driving Material Revenue. Mary Meeker, Morgan Stanley, Internet Trends 2008, March 2008 Social Search 22
  22. 22. How the Qitera platform works. Ad Networks, Open APIs, agencies, Public data, brand vendors friends Ads & Open & branded content recommended content Product: Related Products & Content R8 Commercials: A6 A4 A1… Games: Where to buy? Movies: Palo Alto San Francisco San Mateo … Car Configurator: www.audicarconfig.com Semantic content & Matching on Delivery of highly-targeted user activity analysis Qitera platform recommendation Social Search 23
  23. 23. Contact: Carlo Velten, Founder Qitera Inc. Lapidge Street. San Francisco, 94114 CA carlo.velten@qitera.com US cell 415-283-9777 Social Search 24

×