2. BACKGROUND SITUATION
Curiosity is to solve the problem of boring revision.
Curiosity is fun, educational and stops boredom.
Who? Students
What? Students are studying for exams
When? Anytime
Where? anywhere
Why? To make revising fun whilst still educational.
3. PROBLEM
From my teams market research we found out that 95%
of everyday students find revision for all subjects
boring. We also, asked if an app like ours would be
useful to their everyday life and we got 100% positive
feedback.
Curiosity stops revision being boring and dull. Curiosity
is fun, with games and quizzes. We have all subjects
and all our services are very educational.
4. KEY INSIGHT STATEMENT
To make revision fun, the majority of people
don’t find revising fun. However, our app
does we have fun quizzes and pages of
revision for each subject.
5. MINI ELEVATOR PITCH
My team, virtual reality is developing
a mobile app called CURIOSITY to
help students in school and college
revise at their own pace, anytime of
day and to make learning a fun and
accessible experience .
6. USER PROFILES
From our research we found out that 9 out of 10
people would use our app. 10 out of 10 said they
would pay this for the app, at our reasonable price.
Once again 10 out 10 said it would be very useful and
that it is original. We also had a separate box for
comments we had one comment we would like to
share, ‘ I need to revise more, and I most certainly
would with this app’.
7. COMPETITORS OR ALTERNATIVE
SOLUTIONS
THAT ALREADY EXIST IN THE MARKET
My team have spent long hours raking through other similar
apps to see if they solve our dilemma, faults they have that we
won’t and other options we can ad to our own app to make it
better. A very small minority of apps have the solution to our
problem, yet even the ones that do have their own major faults.
8. MVP USER STORIES AND FEATURE
CHOSEN
Teacher user story:
“ As a teacher I think the app curiosity is a fantastic idea, and I
always encourage students to independently revise at home.
Parent user story:
“As a parent I think its important for my daughter to have an
access to revision and extra help in all subjects. I never know
what websites to go on to.An app like this would really make
my daughters and my own life better.
9. FLOW OF APP
Show here what your MVP will look like in terms of flow and
if/ how you have already integrated any user feedback.
10. [FEASIBILITY]
[DATA, CONTENT,TECHNICAL]
Data Feasibility
Our app requires data for when you are not connected to wifi.
The user will need to use mobile data when on the move or not
connected to a local wifi.
Technical Feasibility
Our solution is technically possible to build and within a matter of
months.
A professional developer would most certainly be able to build it
within a matter of months.
our app has been simplified rom moving away from the phones
existing camera to our own, produced videos.
11. BUSINESS CASE
Our app does require payment of £1.99, which most
parents have said is a good price for such a needed app.
9/10 customers (from market research) said that they
would definitely pay or this app.
We didn’t have to change any part of our app to please
possible customers.
12. MARKETING STRATEGY
Outline the three core marketing activities you planned and
how you are going to reach your specific users in a
Hand out flyers
Posters
Word of mouth
