ABC Radio has a strong relationship with broadcast listeners but in the age of Spotify, Rdio and iTunes how does ABC Radio remain relevant and accessible to its audience and upcoming generations of listeners in an online world. How do we quickly build the foundation for online listening now that will sustain us into the future? I’ll tell you the story of the last 12 months (the short version), starting as a UX designer on the radio player project, designing user interfaces, moving into strategy all the way to leading a team in short agile sprints.

1. March 2015
ABCRadio
FromUXStrategyto
AgileDevelopment
Cameron Grice, Agile Lead
ABC Radio Multiplatform

2. abc.net.au/radio

3. 3
Making Space for Agile Development
• How we won the support of an organisation by sharing a product vision.
My Agile Conversion
• My conversion from a skeptical designer to an Agile product lead.
Overcoming Complexity
• Creating a product in a multi-faceted department with legacy digital systems.
Aligning Teams to Resolve Dependencies
• Identifying needs and negotiating solutions across teams.
Outline

4. From UX Strategy to Agile Development
Making Space for
Agile Development

5. 5
Tested Strategy & Product Vision
Research & Strategy
Project FE & ABC Radio Online Strategy
• Contextual inquiries
• Audience surveys
• Internal workshops
• Real world insights
Product Vision
Personal Radio
• Business goals & vision
• Current state
Design & Development
Continuous Delivery
VALIDATED
STRATEGY
• Experience vision
• Prototype testing
• Improved discoverability
• Universal audio player
• Mobile audio formats
• Radio API
DISCOVER & DEFINE
DELIVER

6. 6
Audience experience vision
6
The easy to listen
to companion in
my daily activities
Photo: Source Unknown

7. 7
Key Research Insights
Discoverability impacts online
audio content reach
Online struggles to deliver
the convenience that drives
radio consumption
Connectivity and cost issues are
impacting our reach on-the-go
Smartphones are becoming
people’s media hub

8. 8
Audience Value Proposition
• Only listen to what you want to hear
• A variety of voices to keep you company,
inform you or stimulate your mind
• Curated music to match your mood

9. 9

10. 10
Making Space for Agile Development
Create discomfort with
the current situation.

11. 11
Making Space for Agile Development
Gather support by offering a
future vision & exit plan.

12. From UX Strategy to Agile Development
My Agile
Conversion

13. Radio Player Beta
Public Beta
Only Live streams

14. ‘Winning’ Chevron Chart
×

15. 15
Stop your agency sucking at
web development with this one
weird old tip
Kynan Hughes
Technical Director, The Monkeys
@k7n4n5t3w4rt

16. 16
It’s not doing Agile, it's going Agile
Nicholas Muldoon
Product and Engineering Coach at Twitter
@njm

17. 17
Spotify Culture
– Henrik Kniberg
Agile/Lean coach at Spotify
@henrikkniberg
http://labs.spotify.com/2014/03/27/spotify-engineering-culture-part-1

18. 18
My Agile Conversion
Don’t follow a process blindly,
understand the purpose to
avoid stuffing it up.

19. 19
My Agile Conversion
Persuade others by showing
how competitors successfully
work with Agile processes.

20. From UX Strategy to Agile Development
Overcoming
Complexity

21. Legacy Audio Players

22. Divergent Technical Systems

23. Hundreds of Programs

24. 24
Differentiation – Targeting New Listeners
• Discover by categories
• Exposes current broadcast
and new listeners to radio content
• Content marketing
• Catch-up listening
• Browsing ‘news & information’
Broadcast Listeners
Happy with the status quo
New Online Listeners
PLAY
Current Station
Websites
New
ABC Radio Website

25. 25
Differentiation – Planting a Seed
Current Station
Websites
Awkward tree
old features
New
Radio Website
Immature, limited features
but seed is planted
Old Websites
Obsolete tree,
can be turned off
New
Radio Website
Full-featured &
mobile friendly
Now
Future
Based on, Brad Frost, Planting the seed for a responsive future
http://bradfrost.com/blog/mobile/planting-the-seed-for-a-responsive-future/
High Value & Targeting a Gap

26. 26
Prioritisation – Finding High Value Features with a Formula
Customer
Value
Cost of
Delay
Risk or
Opportunity
+
+
Effort & Complexity
=
Score
Barry O’Reilly, Author, Lean Enterprise | Garry O’Brien, Principal Consultant, ThoughtWorks
http://www.slideshare.net/ThoughtWorks/barry-oreillyandgaryobrienleanenterprise

27. 27
Prioritisation – Scored Product Backlog Items

28. 28
Working with Stakeholders
Delegated responsibility to protect
the development team.

29. 29
Working with Stakeholders
Avoided & defended the team from irrelevant
meetings so that we could stay focused.

30. 30
Overcoming Complexity
Prioritise high value items
with a formula & adjust by
following your instincts.

31. 31
Overcoming Complexity
Find your cornerstones
so you can develop in a
meaningful sequence.

32. From UX Strategy to Agile Development
Aligning Teams to
Resolve Dependencies

33. Radio Player Beta
Public Beta
Only Live streams

34. Quick & Cheap Prototype
Internal Prototype

35. Gantt Chart
×

36. 36
Aligning Teams to Resolve Dependencies
Agile Lead
Architect
Developer
Developer
Product
Manager
Tester
Designer
Developer
Developer
Product
Manager
Tester
Team 1: Front-end
Team 2: Back-end API
Product Manager
• What to build
• Return on Investment
Agile Lead
• How to work together
• People & Process
Team
• How to build it
• Delivery

37. 37
Aligning Teams to Resolve Dependencies
Negotiate the rules of
engagement upfront &
define standards together.

38. 38
Aligning Teams to Resolve Dependencies
Use UX artifacts to
demonstrate the vision.

39. 39
• UX vision & artifacts were fundamental
in kick-starting Agile development
• It’s now strategic priority for the organisation
• I’m more than a convert, now an advocate
Summary

40. 40
• Have a good compass when prioritising as there
is always more that can be done
• Always reflect on the intent of the process
Summary (continued)

41. From UX Strategy to Agile Development
Cameron Grice, Agile Lead
ABC Radio Multiplatform
@camerongrice
Come and work at the ABC
abc.net.au/careers