Growth by design

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In this deck I explore how design can improve products and industrial processes showing how starting from a radical change in the approach to business, any company could improve not only their own products, but can literally create new needs in their customers and, at the end, new markets and new business potential.

Published in: Business, Technology

Growth by design

  1. 1. 5/8/14 GROWTH BY DESIGN
  2. 2. 2 @matteopenzo
  3. 3. FROG AT A GLANCE
  4. 4. 4 WE ARE A GLOBAL PRODUCT STRATEGY AND DESIGN FIRM We bring together a unique combination of creativity, collaboration and business planning to deliver breakthrough products and services to the market. We are more than 600 strategists, researchers, designers, and technologists who consult and partner with clients across industries and geographies. We help organizations increase their value and expand their offerings through a human- centered design process.
  5. 5. Zurich Connect Responsive Redesign - Creative Pitch November 2013 - Confidential 5
  6. 6. 3 Amsterdam Milan San Francisco Austin Munich Seattle Boston New York Shanghai REACH 6
  7. 7. Discover   Analysis Becomes Insights •Design  research   •Market  and  business  research   •Technology  assessment   •Opportunity  mapping Design   Insights Become Ideas •User  Experience  architecture   •Sketching  and  modeling   •Ecosystem  integra=on   •Visual  design   •Prototyping  and  usability   •Out-­‐of-­‐the-­‐box-­‐experience Deliver   Ideas Become Products •Detailed  design  &  documenta=on   •SoCware  architecture  &  engineering   •Tes=ng  &  Quality  Assurance Deploy   Products Go To Market Cer=fica=on   •Systems  integra=on   •Packaging  and  marke=ng   support   •Post-­‐launch  revisions  and   enhancements 7 OUR PROCESS
  8. 8. 8 HOW WE DO IT
  9. 9. 9 YOU NEED TO KNOW YOUR MARKET. Don’t study your competitors, study your users.
  10. 10. 10 YOU NEED TO KNOW YOUR MARKET. Don’t study your competitors, study your users. From understanding the offer to anticipating the needs.
  11. 11. 11 find the hidden needs
  12. 12. 12 and create something different
  13. 13. 13 Know your user Think with prototypesBe interdisciplinary
  14. 14. 14 Know your user
  15. 15. 15 KNOW YOUR USER Participatory Design Contextual Enquiry frogImmersive User walkthroughs Analytics will tell you what people do with your product. But they will never tell you why they do it.
  16. 16. CHW Backpack Plus Phase 1 Report 13/07/23 UGANDA4 DISTRICTS, 37 INTERVIEWS Before CHWs, having medicines to treat malaria available right in the village was a daydream. ! CHW SUPERVISOR
  17. 17. CHW Backpack Plus Phase 1 Report 13/07/23 717 SENEGAL The main challenge is sensitizing people to look for health services to timely treat their illnesses. ! CHW (ASC) 3 DISTRICTS, 26 INTERVIEWS
  18. 18. SKY ITALIA 18
  19. 19. WE UNIFIED INTERACTION QUALITIES ACROSS SERVICES, CHANNELS AND MEDIA, ANTICIPATING THE CHALLENGES 
 OF AN EVOLVING MARKET 5+ year collaboration across business units FROG & SKY ITALIA
  20. 20. SKY GO ! With tablets becoming the popular “second screen” companion to television, a mobile-first approach enabled us to design a simple, minimalist user interface, and then scale it to the web. 20
  21. 21. PROTOTYPING&TESTING ALTERNATIVE DESIGN DIRECTIONS INITIAL SKETCHING ALTERNATIVE DESIGN DIRECTIONS 32 1 PROCESS Over a six-month engagement frog and Sky team worked together to envision, design and detail the service proposition across a wide range of platforms, including connected TVs and gaming consoles, as key part of a differentiating offering. ! As part of an extensive group of consultants, frog collaborated daily with different stakeholders to ensure viability and effectiveness of the solution across marketing and tech development. 
 Frequent moment of contact with final users were planned to verify project decision along the way, form concept evaluation to final usability testing.
  22. 22. MARCH 2014 SKY ONLINE GOES LIVE GAMING CONSOLES XBOX, PS & SMART TVS WEBAPP TABLET APP
  23. 23. 23 Think with Prototypes
  24. 24. 24 THINK WITH PROTOTYPES Rapidly ! ! ! Verify the design intentions Test, measure, improve Generate new ideas See your users in action The best communication tool The value of a prototype lies in what you learn from it.
  25. 25. UNICEF BACKPACK PLUS 25
  26. 26. 26 CARE
 TRUST
 SUPPORT
 CHWs are crucial links connecting the communities they serve and the health system. To be empowered and activated CHWs need to be provided and regularly resupplied with commodities, diagnostic devices, information and non-medical enablers such as bikes or boots. To be empowered and activated CHWs need to be provided with a well-orchestrated set of activities and services that support them all along their journey, from the moment they are recruited and trained to the day-to-day service they deliver to their communities, to the incentives and growth plans that are meant to keep them motivated. COMMUNITY HEALTH SYSTEM SERVICES TOOLS CHW TRUST CARE SUPPORT REPORT CARE
  27. 27. 27 CARE
 SUPPORT

  28. 28. 31 Be interdisciplinary Quality  Assurance
  29. 29. 32 Be interdisciplinary Interac=on  Designer Visual  Designers Design  Lead Interac=on  designer Quality  Assurance Android  developers Web  developers SoCware  Architect
  30. 30. 33 BE INTERDISCIPLINARY Design + Tech + Business Chicken & Egg vs. Chickens & Pigs Agile/Lean UX Cross-pollination Always tailor to the team! A team of open-minded specialists sparks innovation and achieves excellence.
  31. 31. 34
  32. 32. Work hard party harder

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