New Horizons of Publishing Industry 出版業的新視界 (2010.09.09 @ CCLSG 新加坡福音證主協會)

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New Horizons of Publishing Industry 出版業的新視界 (2010.09.09 @ CCLSG 新加坡福音證主協會)
Workshop conducted for CCL Singapore staff about the changing landscape of publishing industry.
為新加坡福音證主協會同工舉辦的出版業新視界培訓工作坊

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New Horizons of Publishing Industry 出版業的新視界 (2010.09.09 @ CCLSG 新加坡福音證主協會)

  1. 1. New Horizons of Publishing Industry Calvin C. Yu @ CCLSG / 2010.09.09
  2. 2. Publishing industry is no longer the same
  3. 3. Changing Landscape
  4. 4. Changing Landscape • Content Delivery • New Possibilities • Mode of Communication • Interaction • Speed • Mode of Expression
  5. 5. Changing Landscape • Triggering Point • Product Life Cycle • User Expectation
  6. 6. Publishers’ Challenges
  7. 7. Too much to read for readers
  8. 8. Too much to read • Communication • Email, SMS, Instant Messages, Letters, etc. • Information • News, Advertisement, Lifestyle Information, etc.
  9. 9. Too many media choices
  10. 10. Too many media • Traditional media • Press, Magazine, Book, TV, Movie, Radio etc. • New media • Facebook Twitter, Podcast, Web, Blog, Facebook, Twitter, Podcast, etc.
  11. 11. Too many media • Information overload • Too much noise • Less time for reading • Bite-sized content consumption • Changing expectation of readers
  12. 12. Too many new possibilities
  13. 13. Too many possibilities • Strike of tablet computer • Changing reading experience • Changing reading expectation (content, timing, format, etc.) • vs. Digitized Book vs. Digital Publishing
  14. 14. Opposing Voices in Digital Publishing
  15. 15. iPad iMagineering - Penguin Books
  16. 16. The Elements ebook for iPad
  17. 17. Way Out
  18. 18. Way Out • Content is king! • Diversified mode of content delivery • Digital Publishing is not simply digitizing books
  19. 19. Way Out • Embrace Social Media to make a difference for both digital publishing and traditional publishing • Changing triggering point: Cross-Media Marketing • The Power of Experience, Word of Mouth and Share
  20. 20. Way Out • Emphasis on both content and user experience • Customize appropriate user experience based on content: Don’t put the cart before the horse • Intuitive user experience
  21. 21. ONE MORE THING
  22. 22. THE FUTURE OF PUBLISHING
  23. 23. Q&A
  24. 24. In search of excellence for HIM

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