New Horizons of Publishing Industry 出版業的新視界 (2010.09.09 @ CCLSG 新加坡福音證主協會)
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New Horizons of Publishing Industry 出版業的新視界 (2010.09.09 @ CCLSG 新加坡福音證主協會) Workshop conducted for CCL Singapore staff about the changing landscape of publishing industry. 為新加坡福音證主協會同工舉辦的出版業新視界培訓工作坊
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New Horizons of Publishing Industry 出版業的新視界 (2010.09.09 @ CCLSG 新加坡福音證主協會)
- 1. New Horizons of Publishing Industry Calvin C. Yu @ CCLSG / 2010.09.09
- 2. Publishing industry is no longer the same
- 4. Changing Landscape • Content Delivery • New Possibilities • Mode of Communication • Interaction • Speed • Mode of Expression
- 5. Changing Landscape • Triggering Point • Product Life Cycle • User Expectation
- 7. Too much to read for readers
- 8. Too much to read • Communication • Email, SMS, Instant Messages, Letters, etc. • Information • News, Advertisement, Lifestyle Information, etc.
- 9. Too many media choices
- 10. Too many media • Traditional media • Press, Magazine, Book, TV, Movie, Radio etc. • New media • Facebook Twitter, Podcast, Web, Blog, Facebook, Twitter, Podcast, etc.
- 11. Too many media • Information overload • Too much noise • Less time for reading • Bite-sized content consumption • Changing expectation of readers
- 12. Too many new possibilities
- 13. Too many possibilities • Strike of tablet computer • Changing reading experience • Changing reading expectation (content, timing, format, etc.) • vs. Digitized Book vs. Digital Publishing
- 14. Opposing Voices in Digital Publishing
- 15. iPad iMagineering - Penguin Books
- 16. The Elements ebook for iPad
- 17. Way Out
- 18. Way Out • Content is king! • Diversified mode of content delivery • Digital Publishing is not simply digitizing books
- 19. Way Out • Embrace Social Media to make a difference for both digital publishing and traditional publishing • Changing triggering point: Cross-Media Marketing • The Power of Experience, Word of Mouth and Share
- 20. Way Out • Emphasis on both content and user experience • Customize appropriate user experience based on content: Don’t put the cart before the horse • Intuitive user experience
- 21. ONE MORE THING
- 22. THE FUTURE OF PUBLISHING
- 23. Q&A
- 24. In search of excellence for HIM