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1. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Techonology affecting the mind
Kurzweils Blog Post
"How to stimulate the brain by shinging light
through your ears"
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

2. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Techonology affecting the mind
Speculative Concept
Various stimuli affecting human behavior
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

3. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Techonology affecting the mind
Ethnographic Research
Observed people improving their mood in variety of
different ways
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

4. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Techonology affecting the mind
Ethnographic Research
Relaxed
Calm/ Quiet Surroundings
Natural Light/Space
Spent several hours in sun
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

5. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Techonology affecting the mind
Ethnographic Research
Joyful
Comfortable
Well lit surroundings
Alcohol
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

6. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Techonology affecting the mind
Ethnographic Research
Focused
Active
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

7. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Techonology affecting the mind
Ethnographic Research
Dimly lit
Quiet
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

8. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Techonology affecting the mind
Ethnographic Research
Dimly lit
Quiet
People smiling
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

9. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Techonology affecting the mind
Ethnographic Research
Unmet Need 1
A product that would be time efficiant in affecting mood
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

10. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Techonology affecting the mind
Ethnographic Research
Unmet Needs 2
A product that increases mood with no side effects
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App