Gravity summit terithompson ucla2 22


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Gravity summit terithompson ucla2 22

  2. 2. REAL-TIME SOCIAL MEDIA• Why should I care?• What is Real-Time Social Media? • The BIG GLOBAL picture• Why now?• How is it impacting • • Business Communication ? • Government • Non-profit
  3. 3. CONSIDER THE FOLLOWING•One Tweet – a message with no more than 140characters – turns into $33 million-plus in Haitiandisaster relief•A Town Hall meeting on transportation systems inOrange County, California is viewed in real-time-Russia-Western Europe-Asia•Former struggling competitors are thriving by sharing customers
  4. 4. WHY SHOULD I CARE?IF NOT FOR YOURSELF, THEN FOR YOUR EMPLOYEES, CLIENTS& CUSTOMERS.•100,000 people a day are joining a communitysomewhere around the world•Clients and consumers are relying on each other forbuying decisions “Reviews are the New Advertising” “Conversation is Currency”•Be aware of how to harness these platforms for your ownprofessional and personal branding•How to educate yourself about the impact and use ofsocial media to stay relevant
  5. 5. National Labor Relations Board
  6. 6. Consumer Products Safety CommissionNow, a federal agency that ischarged with protectingconsumer safety will start makingproduct complaints public.Set to change March 11, 2011 --effectively putting thegovernment into the social-mediabusiness and lifting the lid on whatare sometimes allegations ofserious injury. Source: Ad Age January 24, 2011
  7. 7. What is Real-Time?The Now Lens
  8. 8. What is Social Media? Defined• Free digital platformsthat support conversationwithin a community• Media that is Social• New Tools• Instead of one-to-one It is one-to-many
  9. 9. What is Social Media? ReachUnited States -Popular• Facebook 600 Million +• Twitter 170 Million +• LinkedIn 90 Million+• YouTube 2 Billion videos per/dayInternational• Ren Ren, QQ, Sina, Kaixin• Orkut• StudiVZ• V Kontakte, Odnoklassniki
  10. 10. The World of Social Media
  11. 11. Why Now?Why is social media everywhere?
  12. 12. World Community Populations 1.3 Billion 1.2 billion 600 million
  13. 13. Digital Natives•DIGITAL NATIVES, Generation Y, Generation Net Global “YOUTH BULDGE”•Males /Females under 35 years of age•In U.S. 90 million - outnumber Baby Boomers 70 million Beck, John C., Wade, Mitchell. “Got Game: How the Gamer Generation is Reshaping Business Forever.” Boston, Harvard Business School Press, 2004. 1-2.
  14. 14. Why Now? The Perfect Storm Has Hit Free Technology Communications Shift Digital Global Natives Recession
  15. 15. Who is Using Real-Time Social Media?Your Kids, You, and Your Mother•Fastest growing demo on FB - Women 50+•Average video game player - 43 year old woman Fastest growing category is Virtual Currency Gaming “Farmville”. “Texas Hold „em Poker”
  16. 16. Real-Time Social Media• Businesses - all sizes & categories• Non-Profit, Fundraising• Government• Entertainment• Healthcare• Auto• Sports• Retail• RestaurantsEverywhere!
  17. 17. It’s all about the Conversation• There is a Conversation taking place in real-time about » Your brand » Your industry » Your competition• The Conversation is taking place » with You » or without You
  18. 18. Fortune 100 Global Corporations• The number of companies being talked about on Twitter increased by 90% over the last year• Resource: Burson-Marsteller Global Social Media 2011 Check up
  19. 19. Fortune 100 Global Corporations• 25% increase in use of four social media platforms• 18% increase in Twitter• 14% growth in YouTube• 13% growth in Facebook pages• Twitter is emerging as the predominant social media platform • Share specific communications with targeted stakeholders • 148% increase in @ mentions• Resource: Burson-Marsteller Global Social Media 2011 Check up
  20. 20. Communication Has Changed Forever• Corporate Communications• Media Relations• Sales• Marketing• Customer Service• Public Relations• Journalism• Emergency Alerts
  21. 21. Communication Has Changed Forever The Voice of the Individual aggregates into a Global Voice Truth Authenticity Transparency Adding ValueWael Ghanim, Google Marketing Executive
  22. 22. Real-Time Global Change “Facebook Revolt” “Social Media Revolution” “Revolution 2.0” #Hashtag Revolution #Jan25 Egypt #Feb12 Algeria #Feb14 Bahrain #Feb25 Iran #Feb17 Libya #Feb19 AlgeriaPhoto by: Michael Robinson Chavez, Los Angeles Times / February 12, 2011 #Feb20 Morocco #Feb23 Cameroon #Mar8 Kuwait
  23. 23. Global Financial Markets Virtual Goods & Currency Real Power of the Unreal •Players pay real-world cash for virtual (fake) currency to purchase virtual nonexistent gifts, items, and goods. People are paying real money for things that do not exist. •A multi-billion-dollar business propelled by social media China - The Xinhua News Agency reported that the Chinese Central Bank will begin to supervise virtual currencies as they could affect the value of the Yuan.23
  24. 24. THE POWER of REAL-TIME SOCIAL MEDIA• View today through the NOW LENS• Strategies• Learn to Manage the Conversation• “Conversation is Currency”• Harness the Power of the Crowd• Nurture your Share of Voice• Execute Locally.• Think Globally.
  25. 25. THE POWER of REAL-TIME SOCIAL MEDIA TERI THOMPSON Gravity Summit Consulting