The document summarizes a presentation about using LinkedIn effectively. It discusses who Bruce Mubayiwa is and his expertise in LinkedIn coaching. It emphasizes that LinkedIn is the largest professional network and encourages connecting, sharing, and engaging with others in a way that aligns with one's career goals and builds relationships. The final slide thanks the audience and provides contact information for LinkedIn coaching services.

2. LinkedIn – The Ins and Outs
Bruce Mubayiwa
Session 2
Boardroom 2
11h45 – 12h30

3. LinkedIn - The Ins and Outs
The Script
• Who’s Bruce Mubayiwa
• Why LinkedIn?
• Your Burning need
• Your Story
• Brand is YOU
• Connect, Share, Engage

5. Who’s Bruce Mubayiwa?
• An Independent LinkedIn Coach and Strategist
• Consults to companies on LinkedIn
• Works with companies to achieve corporate goals
• Helps craft LinkedIn Strategy
• In-depth practical and interactive LinkedIn Training
• Works with Sales & Business
Development, Marketing, HR, Strategy

6. Why LinkedIn

7. Why LinkedIn
• The Question is not Why join LinkedIn. It is Why not?
• LinkedIn is the largest Professional Network on the
internet
• Focussed and professional
• No games just business
• 200 Million members
• +2Million members in South Africa
• Growing at a rate of +2 members every second

9. Your Burning need
• Before you spend time on LinkedIn think about
the burning need
• Burning need in your career and business
• Your activities on LinkedIn should talk to your
burning need
• LinkedIn is a powerful tool for your career
• A Strategic tool for long term planning
• An Operational tool for short term activities

11. Big 3 Social Dynamics

13. Your Story
• Your LinkedIn profile is a story
• This must be a story everyone wants to read
• A story that shows where you have come
from, where you are and where you are going
• Make your story compelling and complete
• Compelling enough that a visitor would wish to
connect and engage with you.
• Compelling while to the sticking the facts

15. Brand is YOU
• You are the brand
• What comes to mind when people say your
name?
• What do people say about you when you leave
the room
• Use LinkedIn to Position your brand
• Be genuine and authentic. You are unique

17. Connect, Share, Engage
• Connect with other professionals
– In line with your career goals, long term plans
• Go beyond connecting, build and invest in
relationships
• Think WIN-WIN in your interactions on LinkedIn
• Share relevant information
– Helps position your brand
• Engage with other professionals
– Build relationships with other professionals

18. The End
Thank you so much for your time
Questions please!
Pass through the LinkedIn Coach Stand
• http://www.LinkedInCoach.co.za
• Bruce@LinkedInCoach.co.za