The Design Studio:
The User Experience Practitioner’s
Secret Weapon
John Whalen, PhD
Principal, Strategy & User Experience...
Agenda
‣ Introductions
‣ Introduce Brilliant Experience & Methodology
‣ UX Methodology - More than UX
‣ Detail the Design ...
Introducing Brilliant Experience
Research
Stakeholder Interviews
Field Research
Competitor Reviews
Expert Reviews
Strategy and Ideation
Strategy Workshop
D...
Fast Facts
‣ Boutique user experience consultancy
‣ Founded 2011
‣ Founders 15+ years experience in the field
‣ Approximat...
Types of Clients
1. Enterprises seeking innovation renewal
- Seek more user research
- Want strategy and ideation guidance...
Sample Clients
Meet Our Specialists
user experience
usability
designerdeveloper
Innovation Challenge
The world around us is changing faster than ever
Leading companies can falter faster than ever if they fail to innovate.
Having a great brand is not enough.
Having a great brand is not enough.
We support Entrepreneurs and Intrapreneurs by
leading mission-critical UX innovation projects.
How do we “cross the chasm”?
User Insights
Great Experience,

Successful Product
Insert

Magical

Process

Here
Not recommended
Hard to find
Brilliant’s Methodology
To help you understand what “this” is,
let’s play ‘Name that Methodology’
User Stories
1
Design & 

Develop
2
Feedback
3
User Stories
1
Design & 

Develop
2
Feedback
3
Agile
Build
1
Measure
2
Learn
3
Build
1
Measure
2
Learn
3
Lean
Startup
Lean Startup
Copyright © 2012-2013 Brilliant Experience
1 2 3 4
Empathize with
the audience you
are designing for.
Brainstorm
possible ...
Copyright © 2012-2013 Brilliant Experience
Empathize with
the audience you
are designing for.
Brainstorm
possible designs
...
Design Thinking
Design Thinking
Check out IDEO, or as we like to say:
“Brilliant Experience of the west”
A couple books by IDEO founders:
Brilliant’s Agile/Lean/DT Experience
Brilliant’s Methodology Mix
‣ market research (probing individual psyches for needs/desires)
‣ user-centered design
‣ desi...
UX success lies beyond UX
Two Tracks
Product Development Team Development
Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measu...
Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measu...
Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measu...
Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measu...
Examples
Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
What do they say? do? think?
Consumer! Lawyer! Banker!
Neuroscien2st! VAD7Nurse! Drug7Researcher!
Farmer! Federal7Administ...
Stakeholder Alignment
Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measu...
Baseline Testing
UX Lead
Technical
Lead
User
Researcher
Usability
Expert
Front-End
Developer
Front-End
Developer
Interaction
Designer
‣ Maj...
Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measu...
CEO: I know you had an agenda,
but let’s just sketch our ideas
anyway...
Elevator Pitch
Business Needs
Personas
Scenarios
Customer Experience Journey
Early Ideation
Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measu...
Sketching & Prototyping
Design Iterations
Iterative Testing
PRESS GANEY
Welcome Lidia | My Account | Customize
Clinical Performer
detail
Volume By Service Line
deta...
Intensive Training
Summary
Two Tracks
Product Development Team Development
Empathize with your audience Determine management alignment
Baseline measu...
PayPal
Research, Strategy, and Redesign
Design Studio in Detail: 

Origins and Evolution
Design Studio Origins
‣ Design school
- Intensive group critique of work
- Learn through criticism
- Take chances and lear...
Design Studio Evolution
‣ Goals of Design Studio for UX
- Rapidly align team on:
- Internal business goals of project
- Pr...
Design Studio: Components
Elevator Pitch
Business Needs Prioritization
Persona Prioritization & Build
Scenarios
Customer Experience Journey
Early Ideation
Sketching & Prototyping
Design Iterations
Introducing a Design Studio
Copyright © 2012-2013 Brilliant Experience
Introduction

Copyright © 2012-2013 Brilliant Experience
Today, we will create the foundation for a winning
web strategy and design dire...
Copyright © 2012-2013 Brilliant Experience
Introduce the design
studio process, our
goals and activities.
Prioritize busin...
Copyright © 2012-2013 Brilliant Experience
Schedule - Day 1
Time Activity & Description
12:30 – 1:00 Kickoff & Introductio...
Copyright © 2012-2013 Brilliant Experience
Schedule - Day 2
Time Activity & Description
8:00 - 8:20 Day 2 Kickoff
8:20 - 8...
Copyright © 2012-2013 Brilliant Experience
Goals
‣ Collaborate
‣ Generate ideas
‣ End up with several good ideas
Copyright © 2012-2013 Brilliant Experience
Guidelines for the next two days.
1. Minimal phones, tablets, or laptops - we n...
Today’s Workshop Challenge
Problem Statement:
Meet the Lemieux’s, “speak English little bit”
Lemieux’s plan for Washington DC
Meet the Washington Metro
Qu’est-ce que c’est???!!!
Excusé moi?
Will it take my children away from me?
Are there any signs?
Challenge:
!
Use design studio to figure out how to
make it easier to get a family through
the Washington Metro using thei...
Individual Activities
Copyright © 2012-2013 Brilliant Experience
Elevator Pitch

Copyright © 2012-2013 Brilliant Experience
Warm Up
‣ The Elevator Pitch
- Work independently
- Present to the group
- One ...
Copyright © 2012-2013 Brilliant Experience
Elevator Pitch
‣ The elevator pitch is a quick
assessment of team alignment. Th...
Copyright © 2012-2013 Brilliant Experience
Elevator Pitch
‣ For
‣ who have
‣ _______________ is a
‣ that
‣ Unlike
‣ ______...
Copyright © 2012-2013 Brilliant Experience
Elevator Pitch - Discussion
‣ Benefits
‣ Time duration
‣ Getting clarity on dir...
Copyright © 2012-2013 Brilliant Experience
Prioritize Enterprise Goals
Copyright © 2012-2013 Brilliant Experience
Enterprise Goals
‣ List out, group and prioritize all the goals you
have as an ...
Copyright © 2012-2013 Brilliant Experience
Enterprise Goals - Discussion
‣ Importance of voting and procedure there.
‣ Wha...
Copyright © 2012-2013 Brilliant Experience
Prioritizing Site Audiences

Copyright © 2012-2013 Brilliant Experience
Prioritizing Site Audiences
‣ We want to be able to think like your
target audi...
Copyright © 2012-2013 Brilliant Experience
Create Personas

Copyright © 2012-2013 Brilliant Experience
Create Personas
‣ We want to be able to think like your
target audience(s) and ...
Copyright © 2012-2013 Brilliant Experience
Personas - Discussion
‣ What do you like to include in personas?
‣ Are these th...
Copyright © 2012-2013 Brilliant Experience
User Scenarios
‣ Create the scenarios in which your
persona would be using the ...
Copyright © 2012-2013 Brilliant Experience
User Scenarios - Discussion
‣ Benefits?
‣ How do you do this differently?
‣ Wha...
Copyright © 2012-2013 Brilliant Experience
Introducing the Design Studio
Copyright © 2012-2013 Brilliant Experience
Quantity over visual
quality. The more
ideas the better.
Sell your concept to
t...
Copyright © 2012-2013 Brilliant Experience
Goals
‣ Collaborate
‣ Generate ideas
‣ End up with several good ideas
Copyright © 2012-2013 Brilliant Experience
Guidelines for the next two days.
1. Minimal phones, tablets, or laptops - we n...
Copyright © 2012-2013 Brilliant Experience
Design Studio Critique
‣ Present, critique, and prioritize interesting ideas
Copyright © 2012-2013 Brilliant Experience
Concepts & Ideation
Copyright © 2012-2013 Brilliant Experience
Concepts and Ideation
‣ Use the 8-square page.
‣ Sketch unique ways that the to...
Copyright © 2012-2013 Brilliant Experience
Concepts and Ideation - Discussion
‣ What do senior executives say when we ask ...
Copyright © 2012-2013 Brilliant Experience
Detailed Design
‣ Use the 1-square sketching page
‣ Provide more detail about w...
Copyright © 2012-2013 Brilliant Experience
Detailed Design - Discussion
‣ How many sprints are typically recommended here?...
Copyright © 2012-2013 Brilliant Experience
Review Our Work & Shared Understanding
Copyright © 2012-2013 Brilliant Experience
Review our work
‣ Recognize priorities, top audience needs, promising design po...
Copyright © 2012-2013 Brilliant Experience
Thank you. Congratulate the team!
Design Studio: Procedural Details
Duration of Meeting
‣ How long have yours been?
- Mine: 1/2 day to 3 days
- 1/2 day - well defined app
- 2 days - typical ...
Selecting Features
‣ Elevator Pitch
‣ Affinity Diagraming
‣ Business Priorities
‣ Prioritizing and building Personas
‣ Pri...
Workshop Agenda - Day 1
Copyright © 2012-2013 Brilliant Experience
Schedule - Day 1
Time Activity & Description
9:00 - 9:3...
Workshop Agenda - Day 2
Copyright © 2012-2013 Brilliant Experience
Schedule - Day 2
Time Activity & Description
9:00 - 9:2...
Who to Invite? When to get involved?
‣ Senior Executives / Executive Sponsor
‣ UX
‣ Design
‣ Marketing
‣ Development
‣ Ope...
Who to Invite? When to get involved?
Tools You’ll Need
Worksheets, Posters
Elevator Pitch
Defining Characteristics:
Name:
persona sketch sheet
Age:
Gender:
Occupation:
picture d...
Design Studio in Agile Sprints
One Example from client
Design Studio as UX Secret Weapon
Design Studio - Side Benefits
‣ Understand team dynamics
- See the team working together
- Understand the personalities, r...
Design Studio - Side Benefits
‣ Let other team members understand UX and Users
- Challenge other teams to think like the u...
Design Studio - Side Benefits
‣ Get feeling of accomplishment
- Create immediate decisions and deliverables
- Ensure that ...
Just one piece of the UX puzzle
Product Development Team Development
Empathize with your audience Determine management ali...
Research
Stakeholder Interviews
Field Research
Competitor Reviews
Expert Reviews
Strategy and Ideation
Strategy Workshop
D...
Design Studio: The User Experience Practitioner’s Secret Weapon
Design Studio: The User Experience Practitioner’s Secret Weapon
Design Studio: The User Experience Practitioner’s Secret Weapon
Design Studio: The User Experience Practitioner’s Secret Weapon
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Design Studio: The User Experience Practitioner’s Secret Weapon

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We all want the best , but often other priorities get in the way: “Bob from Marketing wants it to…”, “The developers don’t like that approach...”, “That feature is a ‘nice to have’”.

This slide deck will walk you through a design studio and how it can be a great tool to align product owners, developers and UX teams on an approach that balances user and business needs.

Published in: Design

Transcript of "Design Studio: The User Experience Practitioner’s Secret Weapon"

  1. 1. The Design Studio: The User Experience Practitioner’s Secret Weapon John Whalen, PhD Principal, Strategy & User Experience jw@brilliantexperience.com brilliantexperience.com @brlexp
  2. 2. Agenda ‣ Introductions ‣ Introduce Brilliant Experience & Methodology ‣ UX Methodology - More than UX ‣ Detail the Design Studio and Its Origins ‣ Introduce Today’s Problem ‣ Work Through Design Studio ‣ Summary Design Studio as Secret Weapon
  3. 3. Introducing Brilliant Experience
  4. 4. Research Stakeholder Interviews Field Research Competitor Reviews Expert Reviews Strategy and Ideation Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement UX and Design IA & Flow Interaction Design Concept Realization Visual Design & Branding
  5. 5. Fast Facts ‣ Boutique user experience consultancy ‣ Founded 2011 ‣ Founders 15+ years experience in the field ‣ Approximately 1/2 clients large enterprise, 1/2 funded startups ‣ Self-funded, profitable since inception ‣ Annual revenue doubling since founding
  6. 6. Types of Clients 1. Enterprises seeking innovation renewal - Seek more user research - Want strategy and ideation guidance - Need help motivating team 2. Startups seeking professional UX - Need help getting product to launch - Want a more professional user experience
  7. 7. Sample Clients
  8. 8. Meet Our Specialists user experience usability designerdeveloper
  9. 9. Innovation Challenge
  10. 10. The world around us is changing faster than ever
  11. 11. Leading companies can falter faster than ever if they fail to innovate.
  12. 12. Having a great brand is not enough.
  13. 13. Having a great brand is not enough.
  14. 14. We support Entrepreneurs and Intrapreneurs by leading mission-critical UX innovation projects.
  15. 15. How do we “cross the chasm”? User Insights Great Experience,
 Successful Product Insert
 Magical
 Process
 Here
  16. 16. Not recommended
  17. 17. Hard to find
  18. 18. Brilliant’s Methodology
  19. 19. To help you understand what “this” is, let’s play ‘Name that Methodology’
  20. 20. User Stories 1 Design & 
 Develop 2 Feedback 3
  21. 21. User Stories 1 Design & 
 Develop 2 Feedback 3 Agile
  22. 22. Build 1 Measure 2 Learn 3
  23. 23. Build 1 Measure 2 Learn 3 Lean Startup
  24. 24. Lean Startup
  25. 25. Copyright © 2012-2013 Brilliant Experience 1 2 3 4 Empathize with the audience you are designing for. Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test
  26. 26. Copyright © 2012-2013 Brilliant Experience Empathize with the audience you are designing for. Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test Design Thinking 1 2 3 4
  27. 27. Design Thinking
  28. 28. Design Thinking Check out IDEO, or as we like to say: “Brilliant Experience of the west” A couple books by IDEO founders:
  29. 29. Brilliant’s Agile/Lean/DT Experience
  30. 30. Brilliant’s Methodology Mix ‣ market research (probing individual psyches for needs/desires) ‣ user-centered design ‣ design thinking / innovation techniques ‣ lean startup / agile UX ‣ behavioral economics / persuasive design ! Plus some: management consulting
  31. 31. UX success lies beyond UX
  32. 32. Two Tracks Product Development Team Development
  33. 33. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment
  34. 34. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team
  35. 35. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio
  36. 36. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio Exploration of solution space Intensive training
  37. 37. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio Exploration of solution space Intensive training Partner designers / developers Support UX team
  38. 38. Examples
  39. 39. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment
  40. 40. What do they say? do? think? Consumer! Lawyer! Banker! Neuroscien2st! VAD7Nurse! Drug7Researcher! Farmer! Federal7Administrator! Mom7/7Chauffeur!
  41. 41. Stakeholder Alignment
  42. 42. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team
  43. 43. Baseline Testing
  44. 44. UX Lead Technical Lead User Researcher Usability Expert Front-End Developer Front-End Developer Interaction Designer ‣ Majority of large organizations use hybrid employee/consultant teams ‣ Provides specialized capabilities when needed ‣ Helps to kick start internal team growth ‣ Allows company to determine which roles should be in house UX Strategist consultant employee Evaluate The Team
  45. 45. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio
  46. 46. CEO: I know you had an agenda, but let’s just sketch our ideas anyway...
  47. 47. Elevator Pitch
  48. 48. Business Needs
  49. 49. Personas
  50. 50. Scenarios
  51. 51. Customer Experience Journey
  52. 52. Early Ideation
  53. 53. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio Exploration of solution space Intensive training
  54. 54. Sketching & Prototyping
  55. 55. Design Iterations
  56. 56. Iterative Testing PRESS GANEY Welcome Lidia | My Account | Customize Clinical Performer detail Volume By Service Line detail detail detail detail detail Southwest ORTHOPEDICS Pediatrics Emergency Surgery Cardiology Neurology Oncology Hospital Acquired Infection 9 16% Physical Restraint Accidental OverdosagesAdverse Blood Reactions 24% 1 2 4 50% 12% Complications 24% 2.7% Mortality Core MeasuresReadmissions 16% 24% 85% 24% 1.2% 24% detail detail RevenuePerformanceView:Date Range: 1m 3m 1yr YTD Custom Division/Service Linequick Links: Performance > System Wide
  57. 57. Intensive Training
  58. 58. Summary
  59. 59. Two Tracks Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio Exploration of solution space Intensive training Partner designers / developers Support UX team
  60. 60. PayPal Research, Strategy, and Redesign
  61. 61. Design Studio in Detail: 
 Origins and Evolution
  62. 62. Design Studio Origins ‣ Design school - Intensive group critique of work - Learn through criticism - Take chances and learn through experimentation - Everyone learns through design.
  63. 63. Design Studio Evolution ‣ Goals of Design Studio for UX - Rapidly align team on: - Internal business goals of project - Prioritized audiences - Audience goals and scenarios - Relationship between business and audience needs - Rapidly form ideas around - Possible solutions space - Early concepts
  64. 64. Design Studio: Components
  65. 65. Elevator Pitch
  66. 66. Business Needs Prioritization
  67. 67. Persona Prioritization & Build
  68. 68. Scenarios
  69. 69. Customer Experience Journey
  70. 70. Early Ideation
  71. 71. Sketching & Prototyping
  72. 72. Design Iterations
  73. 73. Introducing a Design Studio
  74. 74. Copyright © 2012-2013 Brilliant Experience Introduction

  75. 75. Copyright © 2012-2013 Brilliant Experience Today, we will create the foundation for a winning web strategy and design direction through a strategy workshop & design studio.
  76. 76. Copyright © 2012-2013 Brilliant Experience Introduce the design studio process, our goals and activities. Prioritize business goals. Ensure we are aligned on IRS’ goals for the project and desired outcomes. Prioritize your audiences, define them create the scenarios in which they would use this product. Audience NeedsEnterprise NeedsIntroduction Flesh out best ideas. Get the team to agree on promising conceptual directions through presenting concepts to the team. Design Studio The Process 1 2 3 4
  77. 77. Copyright © 2012-2013 Brilliant Experience Schedule - Day 1 Time Activity & Description 12:30 – 1:00 Kickoff & Introduction 1:00 - 2:00 Elevator Pitch 2:00 - 2:10 Brief Break 2:10 - 3:00 Prioritize Business Objectives 3:00 – 3:20 Prioritize Site Audiences 2:30 - 2:45 Brief Break 3:30 – 4:30 Create & Present User Personas 4:30 - 5:00 Summary & Wrap Up
  78. 78. Copyright © 2012-2013 Brilliant Experience Schedule - Day 2 Time Activity & Description 8:00 - 8:20 Day 2 Kickoff 8:20 - 8:30 Stakeholder Comments on Day 1 Findings 8:30 – 9:20 Create & Present User Scenarios 9:20 - 9:30 Brief Break, Design Studio Setup 9:30 – 9:45 Feature Brainstorming Session 9:45- 10:00 Introduction to Conceptual Design & Design Studio 10:00 – 11:15 Homepage Design Sprints 11:15 – 11:45 Group Presentations of Designs 11:45 – 12:00 Wrap up
  79. 79. Copyright © 2012-2013 Brilliant Experience Goals ‣ Collaborate ‣ Generate ideas ‣ End up with several good ideas
  80. 80. Copyright © 2012-2013 Brilliant Experience Guidelines for the next two days. 1. Minimal phones, tablets, or laptops - we need to focus on the project - We will give you breaks to get your fix 2. We must generate a lot of ideas quickly - We will have deadlines to get things done 3. We are not in the idea- or ego-squashing business - We succeed through a breadth of perspectives
  81. 81. Today’s Workshop Challenge
  82. 82. Problem Statement:
  83. 83. Meet the Lemieux’s, “speak English little bit”
  84. 84. Lemieux’s plan for Washington DC
  85. 85. Meet the Washington Metro
  86. 86. Qu’est-ce que c’est???!!!
  87. 87. Excusé moi?
  88. 88. Will it take my children away from me?
  89. 89. Are there any signs?
  90. 90. Challenge: ! Use design studio to figure out how to make it easier to get a family through the Washington Metro using their mobile phone(s).
  91. 91. Individual Activities
  92. 92. Copyright © 2012-2013 Brilliant Experience Elevator Pitch

  93. 93. Copyright © 2012-2013 Brilliant Experience Warm Up ‣ The Elevator Pitch - Work independently - Present to the group - One Post-It note per space
  94. 94. Copyright © 2012-2013 Brilliant Experience Elevator Pitch ‣ The elevator pitch is a quick assessment of team alignment. The goal is to briefly describe your new product as if you were in an elevator pitching it to a key stakeholder. ‣ We want each individual to describe its audience, their need, the product’s category and biggest benefit, and how it uniquely serves your audience.
  95. 95. Copyright © 2012-2013 Brilliant Experience Elevator Pitch ‣ For ‣ who have ‣ _______________ is a ‣ that ‣ Unlike ‣ ______________ (target customer), (customer need), (market category) (one key benefit). (less efficient option), (unique differentiator).
  96. 96. Copyright © 2012-2013 Brilliant Experience Elevator Pitch - Discussion ‣ Benefits ‣ Time duration ‣ Getting clarity on direction
  97. 97. Copyright © 2012-2013 Brilliant Experience Prioritize Enterprise Goals
  98. 98. Copyright © 2012-2013 Brilliant Experience Enterprise Goals ‣ List out, group and prioritize all the goals you have as an enterprise. ‣ Goal: Ensure we are all aligned on goals and directions. ‣ Ensure we understand how to create success criteria.
  99. 99. Copyright © 2012-2013 Brilliant Experience Enterprise Goals - Discussion ‣ Importance of voting and procedure there. ‣ What if senior stakeholder wants to pull rank? ‣ Demonstrates difference between business goal (I want more people to sign up) and a user goal (they don’t necessarily want to sign up)
  100. 100. Copyright © 2012-2013 Brilliant Experience Prioritizing Site Audiences

  101. 101. Copyright © 2012-2013 Brilliant Experience Prioritizing Site Audiences ‣ We want to be able to think like your target audience(s) ‣ Create personas that will help us relate to that person and anticipate their action ‣ Steps: 1. Brainstorm to create all the major audiences for the site. 2.Prioritize the audiences 12:30 - 1:15
  102. 102. Copyright © 2012-2013 Brilliant Experience Create Personas

  103. 103. Copyright © 2012-2013 Brilliant Experience Create Personas ‣ We want to be able to think like your target audience(s) and create personas that will help us relate to that person and anticipate their actions ‣ Team up for this task and provide: - Name - Picture - Description - Goals & Needs - Technologies
  104. 104. Copyright © 2012-2013 Brilliant Experience Personas - Discussion ‣ What do you like to include in personas? ‣ Are these the right level of fidelity for you? ‣ Have you ever made these with senior folks, developers, marketers and UXers in the same room? What happens if you do?
  105. 105. Copyright © 2012-2013 Brilliant Experience User Scenarios ‣ Create the scenarios in which your persona would be using the tool - Describe the situation and goal of your persona - How would they use this tool? - What are they trying to accomplish? - What information are they seeking?
  106. 106. Copyright © 2012-2013 Brilliant Experience User Scenarios - Discussion ‣ Benefits? ‣ How do you do this differently? ‣ What happens when the marketers make one of these (sometimes)?
  107. 107. Copyright © 2012-2013 Brilliant Experience Introducing the Design Studio
  108. 108. Copyright © 2012-2013 Brilliant Experience Quantity over visual quality. The more ideas the better. Sell your concept to the group. Using prioritized user scenarios and business needs. CritiquePresentIdeate Creatively based on feedback. Refine The Design Studio Process 1 2 3 42 3
  109. 109. Copyright © 2012-2013 Brilliant Experience Goals ‣ Collaborate ‣ Generate ideas ‣ End up with several good ideas
  110. 110. Copyright © 2012-2013 Brilliant Experience Guidelines for the next two days. 1. Minimal phones, tablets, or laptops - we need to focus on the project - We will give you breaks to get your fix 2. We must generate a lot of ideas quickly - We will have deadlines to get things done 3. We are not in the idea- or ego-squashing business - We succeed through a breadth of perspectives
  111. 111. Copyright © 2012-2013 Brilliant Experience Design Studio Critique ‣ Present, critique, and prioritize interesting ideas
  112. 112. Copyright © 2012-2013 Brilliant Experience Concepts & Ideation
  113. 113. Copyright © 2012-2013 Brilliant Experience Concepts and Ideation ‣ Use the 8-square page. ‣ Sketch unique ways that the tool might work. ‣ Produce as many as possible. Be creative! ‣ Work independently. ‣ Be prepared to present your work to the group when you are done.
  114. 114. Copyright © 2012-2013 Brilliant Experience Concepts and Ideation - Discussion ‣ What do senior executives say when we ask them to do this? ‣ What do we say in response? ! ‣ What are ways this would be hard for you to do at your organization? ! ‣ How is this culture aligned with your organization? ‣ Is there anything else you might do to introduce the concept.
  115. 115. Copyright © 2012-2013 Brilliant Experience Detailed Design ‣ Use the 1-square sketching page ‣ Provide more detail about what is on the page and how it would work ‣ You can use sticky notes to annotate the features and functionality ‣ Work in teams ‣ At the end of the session you will present your work to the group
  116. 116. Copyright © 2012-2013 Brilliant Experience Detailed Design - Discussion ‣ How many sprints are typically recommended here? ‣ How long should users take for designs? ‣ What happens when they work on teams? Is that an issue? ‣ What outcome are we looking for? (Finished designs?)
  117. 117. Copyright © 2012-2013 Brilliant Experience Review Our Work & Shared Understanding
  118. 118. Copyright © 2012-2013 Brilliant Experience Review our work ‣ Recognize priorities, top audience needs, promising design possibilities.
  119. 119. Copyright © 2012-2013 Brilliant Experience Thank you. Congratulate the team!
  120. 120. Design Studio: Procedural Details
  121. 121. Duration of Meeting ‣ How long have yours been? - Mine: 1/2 day to 3 days - 1/2 day - well defined app - 2 days - typical for larger group that needs to achieve alignment - 2 days enough to allow for true design studio - detailed design and critique - Sometimes need longer when there is detailed information about the users available
  122. 122. Selecting Features ‣ Elevator Pitch ‣ Affinity Diagraming ‣ Business Priorities ‣ Prioritizing and building Personas ‣ Prioritizing and building Scenarios ‣ User Experience Mapping ‣ Brainstorm sketch concepts, revise concepts ! ‣ Why/When do any of this? ‣ What is missing?
  123. 123. Workshop Agenda - Day 1 Copyright © 2012-2013 Brilliant Experience Schedule - Day 1 Time Activity & Description 9:00 - 9:30 Kickoff & Introduction 9:30 - 10:00 Elevator Pitch 10:00 - 10:10 Brief Break 10:10 - 11:30 Review Business Objectives 11:30 - 12:30 Lunch Break 12:30 - 1:15 Prioritizing Site Audiences 1:15 - 2:30 Create User Personas 2:30 - 2:45 Brief Break 2:45 - 3:30 Experience Journey Mapping 3:30 - 4:30 Creating User Scenarios 4:30 - 5:00 Summary & Wrap Up
  124. 124. Workshop Agenda - Day 2 Copyright © 2012-2013 Brilliant Experience Schedule - Day 2 Time Activity & Description 9:00 - 9:20 Day 2 Kickoff 9:20 - 9:30 Stakeholder Comments on Day 1 Findings 9:30 - 9:40 Brief Break, Design Studio Setup 9:40 - 10:00 Introduction to Conceptual Design & Design Studio 10:00 - 12:00 Homepage Design Sprints 12:00 - 1:00 Lunch Break 1:00 - 3:00 Interior Page Design Sprints 3:00 - 3:15 Brief Break 3:15 - 4:30 Final Design Sprint & Presentation Preparation 4:30 - 5:30 Team Presentations 5:30 - 6:30 After Party
  125. 125. Who to Invite? When to get involved? ‣ Senior Executives / Executive Sponsor ‣ UX ‣ Design ‣ Marketing ‣ Development ‣ Operations ‣ Other channels (print, in-store, phone support) ‣ SMEs ! ‣ Others?
  126. 126. Who to Invite? When to get involved?
  127. 127. Tools You’ll Need
  128. 128. Worksheets, Posters Elevator Pitch Defining Characteristics: Name: persona sketch sheet Age: Gender: Occupation: picture description other goals & needs technologies
  129. 129. Design Studio in Agile Sprints
  130. 130. One Example from client
  131. 131. Design Studio as UX Secret Weapon
  132. 132. Design Studio - Side Benefits ‣ Understand team dynamics - See the team working together - Understand the personalities, roadblocks, willingness to learn, try new things ! ‣ Allow a safe environment to explore new ideas - Get executive permission (demand) to change - Give permission to brain storm possibilities - Provide rare chance for cross discipline interaction (marketing, development, UX, design, sales) - Align team on way forward, even if underspecified
  133. 133. Design Studio - Side Benefits ‣ Let other team members understand UX and Users - Challenge other teams to think like the user - Force prioritization of audiences - Get those team members to role play as a user, develop empathy - Demonstrate the challenges of UX design - Get them to prioritize - Allow other teams to empathize with the challenges and needs of the UX team
  134. 134. Design Studio - Side Benefits ‣ Get feeling of accomplishment - Create immediate decisions and deliverables - Ensure that the team have built something together, for once - Create a pact between UX, Execs, Developers, Marketers 
 (when does that happen otherwise?) - Build team camaraderie
  135. 135. Just one piece of the UX puzzle Product Development Team Development Empathize with your audience Determine management alignment Baseline measurement Evaluate the team Design studio Exploration of solution space Intensive training Partner designers / developers Support UX team
  136. 136. Research Stakeholder Interviews Field Research Competitor Reviews Expert Reviews Strategy and Ideation Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement UX and Design IA & Flow Interaction Design Concept Realization Visual Design & Branding Thank you! @brlexp | brilliantexperience.com
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