http://www.risingabovethenoise.com From brand identity expert and Fast Company expert blogger David Brier, "What's killing your brand? (And how to kill it before it kills you.)" Also known as "How to sell more and live longer." Premiered at the 2010 American Marketing Association's Conference in Minneapolis. More info: http://www.risingabovethenoise.com
17. In other words
Unnecessary (stupid)
brand changes done
more efficiently do not
make them smarter.
For example...
18. Wow! We just got our cliché relayed
to 3X more people than last month!
Now Hey, we just made an
double unnecessary change to our
the brand faster than ever!
people
know
that we Look at the speed
stand for with which we can
nothing! alienate customers.
19. Death by cliche:
Unless you know which
side you’re on, you’ll
inevitably use clichés
and me-too approaches.
And add to the
information overload.
34. The 8 principles to brand elevation
are found here. Yet 1 principle will
help isolate what’s killing our brands...
The book can be found on blurb.com
37. in june
t 30 days
se in firs
increa
300%
february
exceeded
st sales
augu
38.
39.
40.
41. ebranding
hs since r
in 10 mont
ase in sales
300% incre
d section
k times foo
n new yor
featured i
was
omm arts
rds incl. c
design awa
rnational
ned 3 inte
ear
79. HISTORY:
The fax machine.
Relayed messages and brands faster and easier
Internet.
Relayed messages and brands more broadly
80. HISTORY:
The fax machine.
Relayed messages and brands faster and easier
Internet.
Relayed messages and brands more broadly
Social media.
Relays messages everywhere and right now by anyone with computer access
82. RECAP:
1. In the Information Overload age
2. Using clichés adds to the noise
3. Know which side you’re on
(Sell more. Live longer.)
4. Social media is not a strategy
5. Know all 8 principles
83. That’s all from one principle.
Want to know more? Get the book.
The book can be found on blurb.com