Brand and rebranding expert, David Brier, outlines how everything starts with a story.
And that if you don't give the market the story to talk about, they'll define your brand's story for you.
And it won’t be the story you want.
Brands, entrepreneurs, creators, and CEOs (and anyone who seeks to accomplish anything) need a guide. A map to get from here to there.
In this short video, David outlines a map—one way to frame how you approach your brand.
And the role a story plays in building your brand.