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Are we asking the right questions Multimedia Learning
Multimedia Learning "Multimedia learning occurs when students receive information presented in more than one mode, such as in pictures and words."(1) "Many studies have shown that graphics can make communication and learning more effective, but we have only recently begun to understand better whyand under what conditions they are really effective."(1)
Multimedia Learning Delivery media The system used to present instruction  Book, computer… Presentation modes  The format used Words, pictures… Sensory modality Information processing channel used to process the information Acoustic, visual…
Generative Theory Select Identify relevant information from what is being presented Organize Place pieces of information into a coherent mental representation Integrate Incorporate newly constructed representation with others
Dual Coding Theory Separate information processing systems Visual & verbal systems Select Organize  Verbal Visual
Question 1 - Is one medium better than another? “it is not possible to determine whether media effects are attributable to differences between computer-based and bookbased delivery systems or to differences in the content and study conditions of the lessons.” (7)
Acquisition vs Construction Knowledge acquisition metaphor - learning is viewed as putting knowledge in a students brain (7) Knowledge construction metaphor -  learning is viewed as a process of active mental construction within the learner and teaching is viewed as a process of fostering and supporting students' efforts to construct their own knowledge (7)
Acquisition vs Construction Kozma (1994a, p. 13) noted that "it is time to shift the focus of our research from media as conveyors of methods to media and methods as facilitators of knowledge construction and meaning-making on the part of learners." (8) “In short, this review demonstrates that progress in multimedia research depends partly on searching for the right kinds of questions.” (17)
Question 2 (Multimedia Effects): Is Multimedia instruction Effective? “In three different comparisons, students who received explanations in words coordinated with pictures generated a median of 97% more creative solutions to problems than did students who received explanations only in words.” (9)
Question 3 (Contiguity Effects): When Is Multimedia Instruction Effective? “Overall, students who received visual explanations coordinated with verbal explanations produced more than 50% more creative solutions to transfer problems than did students who received the same visual and verbal explanations separated in time or space.” (12)
Question 4 (Interaction Effects): For Whom is Multimedia Instruction Effective? “In each study, multimedia effects are strong for students who lack prior knowledge about mechanical devices-87%, 69%, and 52%, respectively-whereas the effects are weak for high prior knowledge students-15%, 8%, and 1 1%, respectively.” (14)
Question 4 (Interaction Effects): For Whom is Multimedia Instruction Effective? “In each case, the contiguity effect is strong for high spatial students--43% and 57%, respectively-but not for low spatial students-7% and 0%, respectively.” (14)
Question 5 (Split-Attention Effects): In Multimedia Learning, Is Narration More Effective Than Text? “Students in the animation-with-narration group produced approximately 50% more creative solutions on problem-solving questions than did students in the animation-with-text group.” (17)

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Multimedia learning

  • 1. Are we asking the right questions Multimedia Learning
  • 2. Multimedia Learning "Multimedia learning occurs when students receive information presented in more than one mode, such as in pictures and words."(1) "Many studies have shown that graphics can make communication and learning more effective, but we have only recently begun to understand better whyand under what conditions they are really effective."(1)
  • 3. Multimedia Learning Delivery media The system used to present instruction Book, computer… Presentation modes The format used Words, pictures… Sensory modality Information processing channel used to process the information Acoustic, visual…
  • 4. Generative Theory Select Identify relevant information from what is being presented Organize Place pieces of information into a coherent mental representation Integrate Incorporate newly constructed representation with others
  • 5. Dual Coding Theory Separate information processing systems Visual & verbal systems Select Organize Verbal Visual
  • 6. Question 1 - Is one medium better than another? “it is not possible to determine whether media effects are attributable to differences between computer-based and bookbased delivery systems or to differences in the content and study conditions of the lessons.” (7)
  • 7. Acquisition vs Construction Knowledge acquisition metaphor - learning is viewed as putting knowledge in a students brain (7) Knowledge construction metaphor - learning is viewed as a process of active mental construction within the learner and teaching is viewed as a process of fostering and supporting students' efforts to construct their own knowledge (7)
  • 8. Acquisition vs Construction Kozma (1994a, p. 13) noted that "it is time to shift the focus of our research from media as conveyors of methods to media and methods as facilitators of knowledge construction and meaning-making on the part of learners." (8) “In short, this review demonstrates that progress in multimedia research depends partly on searching for the right kinds of questions.” (17)
  • 9. Question 2 (Multimedia Effects): Is Multimedia instruction Effective? “In three different comparisons, students who received explanations in words coordinated with pictures generated a median of 97% more creative solutions to problems than did students who received explanations only in words.” (9)
  • 10. Question 3 (Contiguity Effects): When Is Multimedia Instruction Effective? “Overall, students who received visual explanations coordinated with verbal explanations produced more than 50% more creative solutions to transfer problems than did students who received the same visual and verbal explanations separated in time or space.” (12)
  • 11. Question 4 (Interaction Effects): For Whom is Multimedia Instruction Effective? “In each study, multimedia effects are strong for students who lack prior knowledge about mechanical devices-87%, 69%, and 52%, respectively-whereas the effects are weak for high prior knowledge students-15%, 8%, and 1 1%, respectively.” (14)
  • 12. Question 4 (Interaction Effects): For Whom is Multimedia Instruction Effective? “In each case, the contiguity effect is strong for high spatial students--43% and 57%, respectively-but not for low spatial students-7% and 0%, respectively.” (14)
  • 13. Question 5 (Split-Attention Effects): In Multimedia Learning, Is Narration More Effective Than Text? “Students in the animation-with-narration group produced approximately 50% more creative solutions on problem-solving questions than did students in the animation-with-text group.” (17)