4. The groups thoughts
The wikipedia definition –
The term Social Media refers to the use of web-based and mobile
technologies to turn communication into an interactive dialogue. Andreas
Kaplan and Michael Haenlein define social media as "a group of Internet-
based applications that build on the ideological and technological
foundations of Web 2.0, and that allow the creation and exchange of user-
generated content."[1] Social media are media for social interaction, as a set
of methods to enhance social communication, using ubiquitously accessible
and scalable communication techniques.
But how is this useful for the real world and
particularly for right to control?
5.
6. 13 million supporters on his email list
3 million online donors
3 million Facebook friends
a peak of 8.5m monthly website hits
800,000 blogs
35,000 volunteer groups mobilised to run
200,000 offline events and
70,000 fundraising hubs raising $30 million
10. Wanted to talk about disability in an inspirational
and progressive way.
Started blog www.martynsibley.com.
Use Facebook, tumblr or myspace as a platform to
explain your views and motives.
Show interesting photos on flickr and upload
short videos from vimeo (just google these sites
to find them). Then embed them on main site.
More interesting and unique.
Also use Twitter and Facebook to update people
on real time events - allowing supporters to feel a
part of what you are campaigning for.
11. Telling the story is only the beginning.
Can add content but nobody listening.
Start by googling disability blogs and
discussion forums.
Listen, learn and observe.
Start to participate and air your own views.
Use Tweetdeck
In time people will engage with you as long as
you inspire them in some way.
You cannot do it alone – 2 way dialogue
12. For Obama it was asking people to door
knock, phone people, give money etc.
For the disability e-petition it was as simple
as signing their name to a purpose.
The call to action can be small or big.
People need an action.
What that is only you can decide.
For www.martynsibley.com it is asking people
to support the planning of and then attending
innovative events on disability.
13.
14. Less control/
We need you greater freedom
How are you going to use social media for
Breakthrough UK
Editor's Notes
Charity Social 100 IndexA report done in conjunction between the Guardian and Visceral Business.The Charity Social 100 Index is the result of six months of study looking at how charities in the UK are using social media. It sheds some interesting light on how charities are developing as social brands The research focuses on how charities are usingthe biggest social media platforms:Twitter,Facebook,Linked In,YoutubeIt has found that charities are using social media as a way of:building communities,Calls to action,Telling stories,Fundraising,Building relationships with the customers - looking at how these can be long lasting and of value to both parties. A way of charities bringing customers closer to them.Charities are also using Social Media as a cheap form of marketing – a way of improving their reputation and developing a deep involvement with customers.
People have more choice and control over how they interact and engage with organisations and each otherWe need to move away from keeping people at arms lengthConvergence of different media e.g. Internet TVPower of video – 30 second video clip is much more powerful than a standard leaflet
