Visitor interaction more than a regular site </li></ul>
Why Do Search Engines Like Blogs? Keywords Links Tags Frequently updated content
Companies With and Without Blogs In Search Engines Blog
Blog Software is easy to use. Most blogs have easy-to-use software: http://www.breakingeveninc.com/blog/wp-admin
People read blogs. <ul>33% of internet users (24% of all adults) read blogs, with 11% of internet users doing so daily. - Pew Internet & American Life Project in 2008 </ul>www.pewinternet.org Social networks and blogs are the fourth most popular online activities, beating personal email. (Econsultancy, 2009) -Social Commerce Statistics at BazaarVoice http://www.bazaarvoice.com/resources/stats
Blogs are more interactive than other websites: <ul><li>Calls to Action (why you are blogging)
Able to learn (or pay someone for) tech? </li></ul>
Call To Action: What Can Readers Do? Your blog should have a call to action. When people do your call to action, it's called a conversion. Measure conversions to see how successful you are in your efforts: <ul><li>Email newsletter signup
Blogging Platforms On your domain vs. A hosted domain www.yourdomain.com/blog www.myblog.com <ul><li>Some think having a link to your website from a separate website is better for SEO (like Rich Brooks).
Some think the 'power' of a blog should be used to optimize your website (like me).
It doesn't matter — because the blog is linked to your site!
Option Three: Going The Free Route Ex: www.yourblog.blogspot.com Upside- It's free, and there's some customization available. Downside- Long domain, limited customization/storage, optimizing a domain that isn't yours.
How To Pick Your Platform <ul><li>Do you want your own domain? (Or do you want to possibly move it later?)
Connect With Other Bloggers <ul><li>Add favorite bloggers to your blogroll.
Leave a comment (and a link to your site). </li></ul><ul><li>Offer to guest post for a blogger you admire. </li></ul><ul><li>Feature a blogger or blog on your blog. </li></ul>(They should notice by looking at their stats.)
Make Your Blog Easier To Access <ul><li>Make it available on Kindle/readers.
Make sure it has a mobile version (most blogging software does this automatically).
Make it so people can subscribe via email or RSS (use a service like Feedburner).
Integrate it with social media (like NetworkedBlogs for Facebook). </li></ul>
Measure Your Efforts <ul><li>Website analytics/stats
Conversions (How many people took your desired action) </li></ul>
Summary <ul><li>Blogs are good for a website; both people and search engines like them.
Blogs can establish authority, connect you with others, and 'educate' people about your company, products, and services.
Make sure it's worth it (specific goals). </li></ul>
Resources Mequoda.com (For online publishers- free white papers on Fridays) Problogger.net (A blog by and for professional bloggers) Keyword Search Tools (Google has a free one) Your real life and online friends