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Blogging for Business

Blogging for Business



If you're considering starting a blog for your business or non-profit, here are a few reasons why a blog is good for your website and a few decisions you make as you begin setting up a blog.

If you're considering starting a blog for your business or non-profit, here are a few reasons why a blog is good for your website and a few decisions you make as you begin setting up a blog.



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    Blogging for Business Blogging for Business Presentation Transcript

    • Blogging For Business Version 1.0
    • My name is Nicole Ouellette. I own my own internet marketing company, Breaking Even Communications. You can find me online (@breakingeven) or somewhere in northern or Downeast Maine.
    • What Is A Blog? A blog is a specific kind of website that's:
      • Frequently updated- with newest entries appearing higher on the page
      • Searchable- with tags, archives, etc.
      • Interactive elements- commenting (but could also include more)
    • Anatomy of A Blog Archives Newest entry on top Subscription options User participation Keep readers on the page
    • Blog Features Here are some features you might want to use on your blog:
      • Recent comments
      • Recent posts
      • Archives and/or Search
      • Subscription options
      • Blogroll
      • Social Media integration
      • Look at blogs you like for other feature ideas.
    • Why do people blog?
      • Good for search engines (frequent changes, keywords, links)
      • Easy-to-use software
      • People read blogs
      • Bloggers are increasingly credible
      • Visitor interaction more than a regular site
    • Why Do Search Engines Like Blogs? Keywords Links Tags Frequently updated content
    • Companies With and Without Blogs In Search Engines Blog
    • Blog Software is easy to use. Most blogs have easy-to-use software: http://www.breakingeveninc.com/blog/wp-admin
    • People read blogs.
        33% of internet users (24% of all adults) read blogs, with 11% of internet users doing so daily. - Pew Internet & American Life Project in 2008
      www.pewinternet.org Social networks and blogs are the fourth most popular online activities, beating personal email. (Econsultancy, 2009) -Social Commerce Statistics at BazaarVoice http://www.bazaarvoice.com/resources/stats
    • Blogs are more interactive than other websites:
      • Calls to Action (why you are blogging)
      • “What do you think?” (post or poll question)
      • Commenting/Forums
      • Contests/Giveaways
      • Guest posts/other writers
      • (Note: Not all blogs have all these features.)
    • Interactive Blog Feature: Poll
    • Interactive Blog Feature: Comments http://tv.winelibrary.com/
    • Interactive Blog Feature: Share http://barkwheats.wordpress.com/
    • Formula for a Good Blog Content + Concern for readers + Call to action
    • Is A Blog Right For You? Blogs are great but...
      • Do you have time?
      • Writing skills?
      • Able to learn (or pay someone for) tech?
    • Call To Action: What Can Readers Do? Your blog should have a call to action. When people do your call to action, it's called a conversion. Measure conversions to see how successful you are in your efforts:
      • Email newsletter signup
      • Buying something on your website
      • Facebook fan your brand page
    • Blogging Platforms On your domain vs. A hosted domain www.yourdomain.com/blog www.myblog.com
      • Some think having a link to your website from a separate website is better for SEO (like Rich Brooks).
      • Some think the 'power' of a blog should be used to optimize your website (like me).
      • It doesn't matter — because the blog is linked to your site!
      • http://www.problogger.net/archives/2006/02/15/choosing-a-blog-platform/
    • Option Three: Going The Free Route Ex: www.yourblog.blogspot.com Upside- It's free, and there's some customization available. Downside- Long domain, limited customization/storage, optimizing a domain that isn't yours.
    • How To Pick Your Platform
      • Do you want your own domain? (Or do you want to possibly move it later?)
      • What is your budget?
      • Do you want a lot of control over design?
      • What do your friends use? Your industry?
      • How technologically able are you?
      • http://www.ojr.org/ojr/images/blog_software_comparison.cfm
    • Popularity of Platforms From Problogger.net
    • Example- Wordpress http://itsallaboutthecookie.wordpress.com/
    • Example- Blogger http://thomsinger.blogspot.com/
    • Example- Blogger www.mainemaven.com
    • Example- Tumblr http://jenbee.tumblr.com/
    • Example- Posterous www.danamoos.posterous.com
    • Blog and Website Design www.classicboatshop.com/blog www.classicboatshop.com/blog www.classicboatshop.com Make your blog look like your website to give a cohesive feel.
    • Writing Your Blog After making technical decisions, just write!
      • Use tags/keywords (How others find you)
      • Assume skimming (bullets, bold, etc.)
      • Try photos/video. (Creative Commons.)
      • Be consistent with publishing.
    • Engage Your Readers
      • Have a contests/giveaway.
      • Ask a question at the end of a post.
      • Be yourself. (Re: You aren't CNN.)
      • Be controversial (or at least host a debate).
      • Have useful, interesting information.
      • Accept user-submitted content.
    • Connect With Other Bloggers
      • Add favorite bloggers to your blogroll.
      • Leave a comment (and a link to your site).
      • Offer to guest post for a blogger you admire.
      • Feature a blogger or blog on your blog.
      (They should notice by looking at their stats.)
    • Make Your Blog Easier To Access
      • Make it available on Kindle/readers.
      • Make sure it has a mobile version (most blogging software does this automatically).
      • Make it so people can subscribe via email or RSS (use a service like Feedburner).
      • Integrate it with social media (like NetworkedBlogs for Facebook).
    • Measure Your Efforts
      • Website analytics/stats
      • Conversions (How many people took your desired action)
    • Summary
      • Blogs are good for a website; both people and search engines like them.
      • Blogs can establish authority, connect you with others, and 'educate' people about your company, products, and services.
      • There are many blog platforms to pick from.
      • Connect with readers and other bloggers.
      • Make sure it's worth it (specific goals).
    • Resources Mequoda.com (For online publishers- free white papers on Fridays) Problogger.net (A blog by and for professional bloggers) Keyword Search Tools (Google has a free one) Your real life and online friends
    • Thanks!