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Blogging for Business


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If you're considering starting a blog for your business or non-profit, here are a few reasons why a blog is good for your website and a few decisions you make as you begin setting up a blog.

If you're considering starting a blog for your business or non-profit, here are a few reasons why a blog is good for your website and a few decisions you make as you begin setting up a blog.

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  • 1. Blogging For Business Version 1.0
  • 2. My name is Nicole Ouellette. I own my own internet marketing company, Breaking Even Communications. You can find me online (@breakingeven) or somewhere in northern or Downeast Maine.
  • 3. What Is A Blog? A blog is a specific kind of website that's:
    • Frequently updated- with newest entries appearing higher on the page
    • 4. Searchable- with tags, archives, etc.
    • 5. Interactive elements- commenting (but could also include more)
  • 6. Anatomy of A Blog Archives Newest entry on top Subscription options User participation Keep readers on the page
  • 7. Blog Features Here are some features you might want to use on your blog:
    • Recent comments
    • 8. Recent posts
    • 9. Archives and/or Search
    • 10. Subscription options
    • 11. Blogroll
    • 12. Social Media integration
    • 13. Look at blogs you like for other feature ideas.
  • 14. Why do people blog?
    • Good for search engines (frequent changes, keywords, links)
    • 15. Easy-to-use software
    • 16. People read blogs
    • 17. Bloggers are increasingly credible
    • 18. Visitor interaction more than a regular site
  • 19. Why Do Search Engines Like Blogs? Keywords Links Tags Frequently updated content
  • 20. Companies With and Without Blogs In Search Engines Blog
  • 21. Blog Software is easy to use. Most blogs have easy-to-use software:
  • 22. People read blogs.
      33% of internet users (24% of all adults) read blogs, with 11% of internet users doing so daily. - Pew Internet & American Life Project in 2008 Social networks and blogs are the fourth most popular online activities, beating personal email. (Econsultancy, 2009) -Social Commerce Statistics at BazaarVoice
  • 23. Blogs are more interactive than other websites:
    • Calls to Action (why you are blogging)
    • 24. “What do you think?” (post or poll question)
    • 25. Commenting/Forums
    • 26. Contests/Giveaways
    • 27. Guest posts/other writers
    • 28. (Note: Not all blogs have all these features.)
  • 29. Interactive Blog Feature: Poll
  • 30. Interactive Blog Feature: Comments
  • 31. Interactive Blog Feature: Share
  • 32. Formula for a Good Blog Content + Concern for readers + Call to action
  • 33. Is A Blog Right For You? Blogs are great but...
    • Do you have time?
    • 34. Writing skills?
    • 35. Able to learn (or pay someone for) tech?
  • 36. Call To Action: What Can Readers Do? Your blog should have a call to action. When people do your call to action, it's called a conversion. Measure conversions to see how successful you are in your efforts:
    • Email newsletter signup
    • 37. Buying something on your website
    • 38. Facebook fan your brand page
  • 39. Blogging Platforms On your domain vs. A hosted domain
    • Some think having a link to your website from a separate website is better for SEO (like Rich Brooks).
    • 40. Some think the 'power' of a blog should be used to optimize your website (like me).
    • 41. It doesn't matter — because the blog is linked to your site!
    • 42.
  • 43. Option Three: Going The Free Route Ex: Upside- It's free, and there's some customization available. Downside- Long domain, limited customization/storage, optimizing a domain that isn't yours.
  • 44. How To Pick Your Platform
    • Do you want your own domain? (Or do you want to possibly move it later?)
    • 45. What is your budget?
    • 46. Do you want a lot of control over design?
    • 47. What do your friends use? Your industry?
    • 48. How technologically able are you?
    • 49.
  • 50. Popularity of Platforms From
  • 51. Example- Wordpress
  • 52. Example- Blogger
  • 53. Example- Blogger
  • 54. Example- Tumblr
  • 55. Example- Posterous
  • 56. Blog and Website Design Make your blog look like your website to give a cohesive feel.
  • 57. Writing Your Blog After making technical decisions, just write!
    • Use tags/keywords (How others find you)
    • 58. Assume skimming (bullets, bold, etc.)
    • 59. Try photos/video. (Creative Commons.)
    • 60. Be consistent with publishing.
  • 61. Engage Your Readers
    • Have a contests/giveaway.
    • 62. Ask a question at the end of a post.
    • 63. Be yourself. (Re: You aren't CNN.)
    • 64. Be controversial (or at least host a debate).
    • 65. Have useful, interesting information.
    • 66. Accept user-submitted content.
  • 67. Connect With Other Bloggers
    • Add favorite bloggers to your blogroll.
    • 68. Leave a comment (and a link to your site).
    • Offer to guest post for a blogger you admire.
    • Feature a blogger or blog on your blog.
    (They should notice by looking at their stats.)
  • 69. Make Your Blog Easier To Access
    • Make it available on Kindle/readers.
    • 70. Make sure it has a mobile version (most blogging software does this automatically).
    • 71. Make it so people can subscribe via email or RSS (use a service like Feedburner).
    • 72. Integrate it with social media (like NetworkedBlogs for Facebook).
  • 73. Measure Your Efforts
    • Website analytics/stats
    • 74. Conversions (How many people took your desired action)
  • 75. Summary
    • Blogs are good for a website; both people and search engines like them.
    • 76. Blogs can establish authority, connect you with others, and 'educate' people about your company, products, and services.
    • 77. There are many blog platforms to pick from.
    • 78. Connect with readers and other bloggers.
    • 79. Make sure it's worth it (specific goals).
  • 80. Resources (For online publishers- free white papers on Fridays) (A blog by and for professional bloggers) Keyword Search Tools (Google has a free one) Your real life and online friends
  • 81. Thanks!