Blogging Getting Started


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Slide show from a presentation I gave at the 2006 ASBPE National Editorial Conference

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Blogging Getting Started

  1. 1. Blogging: Getting Started ASBPE National Editorial Conference July 21, 2006 Martha Spizziri Web Editor, ASBPE Blogger, ASBPE Boston Blog [email_address]
  2. 2. Background <ul><li>Started as B2B magazine editor in 1984 at Cahners Publishing (now Reed Business Information) </li></ul><ul><li>Web editor since 1996 – on B2B magazine, then freelance </li></ul><ul><li>Started a personal blog first, then ASBPE Boston chapter blog </li></ul>
  3. 3. Why I Blog <ul><li>Started chapter blog as an experiment to help create community among Boston area editors </li></ul><ul><ul><li>More two-way communication with members through comments—so bimonthly chapter meetings would not be only forum for area editors to communicate </li></ul></ul><ul><ul><li>Wanted to post some local business press news (not just chapter news)—quick and easy with blog </li></ul></ul><ul><ul><li>Other chapter officers can update, communicate with members </li></ul></ul><ul><ul><li>Potential to make the blog the chapter page (soon to happen) </li></ul></ul>
  4. 4. Results of Chapter Blog <ul><li>Not a lot of readers—averages 7 unique visitors a day—but did get some regular readers, and purpose of better engaging local editors was fulfilled </li></ul><ul><ul><li>Got a much better response to query for volunteers using blog than we ever did just posting it on static web page </li></ul></ul><ul><ul><li>Chapter board doubled in size after request posted on blog </li></ul></ul><ul><ul><li>Traffic slowly growing </li></ul></ul>
  5. 5. Blogging Tools <ul><li>Easy, free (or cheap) to get started. </li></ul><ul><li>Many blog tools out there. </li></ul><ul><li>Three good ones for business: </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Typepad (minimal charge)/Moveable Type (free version, but more setup involved) </li></ul></ul><ul><ul><li>WordPress </li></ul></ul>
  6. 6. With Most Blogging Tools, You: <ul><li>Can make the blog private, so you can experiment with it before going live </li></ul><ul><li>Can get comments automatically e-mailed to you </li></ul><ul><li>Can upload photos easily onto their space </li></ul><ul><li>Get a WYSIWYG editor for easy formatting </li></ul><ul><li>Can keep track of who’s linking to you (trackback/backlinks) </li></ul><ul><li>Prevent comment spam – either approve comments before they’re posted or use or word verification </li></ul><ul><li>Post remotely—via email or phone. </li></ul><ul><li>Easily have multiple people post to the blog </li></ul><ul><li>Can tweak the existing template (though usually requires some HTML knowledge) </li></ul><ul><li>Get an XML/RSS feed </li></ul>
  7. 7. It Really Is Easy as 1-2-3
  8. 8. Blogger Signup -- Step 1
  9. 9. Blogger Signup -- Step 2
  10. 10. Blogger Signup -- Step 3
  11. 11. Blogger Template Used for ASBPE Boston Blog (before customizing)
  12. 12. ASBPE Boston Blog Template After Customizing
  13. 13. Need to Know HTML/CSS to Edit Template in Blogger …
  14. 14. … But Can Edit in WYSIWYG Web Editing App, Then Paste Code Back Into Blogger
  15. 15. Blogger Posting Screen
  16. 16. TypePad <ul><li>Minimal charge (starts at $4.95/month) </li></ul><ul><li>If you use one of their standard templates, no need to know HTML—you can add content to template without it </li></ul><ul><li>Has some bells and whistles—easy ability to add Amazon sales links, minimal traffic stats </li></ul><ul><li>Some may find that navigating the interface for template changes, extras has a learning curve, but posting is easy, similar to Blogger </li></ul>
  17. 17. TypePad Design Screen 1
  18. 18. TypePad Design Screen 2
  19. 19. TypePad Design Screen 3
  20. 20. WordPress <ul><li>Free like Blogger, but like TypePad gives you ability to change template without HTML knowledge </li></ul><ul><li>Template editing/design options perhaps a bit more intuitive than TypePad </li></ul>
  21. 21. A WordPress Template-Design Screen
  22. 22. Third-Party Blogging Tools Vs. Company Web Infrastructure <ul><li>Some publishing companies want make their pubs use their web infrastructure for blogs. </li></ul><ul><li>This could change the game—possibly limiting flexibility and maneuverability, making blog feel more static and like a regular web page. For example: </li></ul><ul><ul><li>Email or phone posting may not be possible </li></ul></ul><ul><ul><li>May not be able to have multiple posters </li></ul></ul><ul><ul><li>May not be able to quickly change template when you want to </li></ul></ul><ul><ul><li>Blog readers expect changes and activity </li></ul></ul><ul><ul><li>Blogs using third-party tools can usually be hosted on corporate site </li></ul></ul>
  23. 23. Blogging “Accessories” <ul><li>Statistics: </li></ul><ul><ul><li> (free; can upgrade to paid version to get more features, history) </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>RSS Readers: </li></ul><ul><ul><li>FeedBlitz </li></ul></ul><ul><ul><li>Newsgator </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Countless others </li></ul></ul>
  24. 24. Blogging “Accessories” (cont’d) <ul><li>Email updates for readers: </li></ul><ul><ul><li>FeedBlitz </li></ul></ul><ul><ul><li>Bloglet </li></ul></ul><ul><li>Third-party Comment Tracking: </li></ul><ul><ul><li>HaloScan </li></ul></ul><ul><ul><li>CoComment </li></ul></ul><ul><li>Search/publicity </li></ul><ul><ul><li>Technorati, </li></ul></ul><ul><ul><ul><li>let you assign tags to your blog; people can find your site in keyword search </li></ul></ul></ul><ul><ul><ul><li>let you see who’s linking to you </li></ul></ul></ul>
  25. 25. Upsides of Blogging <ul><li>Forces you to keep up with industry news </li></ul><ul><li>Dialogue with colleagues </li></ul><ul><li>Opportunity to share ideas that spark your interest </li></ul><ul><li>Keeps your publication/organization in front of people’s eyes </li></ul>
  26. 26. Downsides of Blogging <ul><li>Can be hard to find the time </li></ul><ul><li>If you lose momentum, your audience doesn’t grow very fast </li></ul>