Social Media: How To Overcome The Growing Generation Gap

1. Social Media and other new technology challenges How Event Planners can overcome the growing generation gap

2. Introduction I. Statistics, usage rates, growth a. Facebook, Twitter, LinkedIn b. Public vs. Private Networks c. Blogging – downward trends II. Trends a. Rise in Mobile Technology b. Social Media Policies c. Growth of Private Networks III. Action Items a. How to Engage Younger Audiences V. The Future VI. Social Media Quiz VII. Questions / Contact information

4. Users of Social Media - Demographics by Age A full 25% of the users on the most popular sites are aged 35 to 44, the age group that dominates the social media sphere. Only 3% are aged 65 or older. What it means: Social media isn’t dominated by the youngest, often most tech-savvy generations - YET, but rather by what has to be referred to as middle-aged people (although at the younger end of that spectrum).

12. Social Media Quiz: 1. After Google, the #2 largest search engine in the world is: a) YouTube b) Yahoo c) Bing ANSWER: a 2. How many characters are allowed in a Tweet? a) 55 b) 140 c)320 ANSWER: b 3) In the spring of 2005, one popular search engine followed 9 million blogs. It now tracks: a) 12m b) 56m c) 112m ANSWER: c 4) When starting your blog, what is the most important feature to consider? a) Grammar b) Having something to say c) Populating the page with keywords ANSWER: b 5) Approximately how many new blogs pop up each day? a) 12,000 b) 120,000 c) 420,000 ANSWER: b 6) Social media is mainly about: a) Wasting time b) Promoting your services c) SEO ANSWER: c