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Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
Slingshot App by Facebook - Reactions across Social Media
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Slingshot App by Facebook - Reactions across Social Media

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Find out more at: http://www.brand24.net …

Find out more at: http://www.brand24.net

On the 17th June Facebook launched a new photo messaging app called Slingshot. This bold move took aim at a very popular and similar app, Snapchat.

Within one week after the announcement Internet users generated over 20k mentions, concerning Slingshot. Negative opinions slightly surpass positive ones (33% against 30%). Most of negative contents concern a general dissatisfaction with the app, but people also complain about Slingshot features (Reply to Unlock), privacy settings and impute the lack of creativity to Facebook.

On the other hand, there are still some who think it is a great app, even better than Snapchat and it brings a lot of fun. However, Snapchat is still more popular than Slingshot in social media.
The majority of contents were published on Twitter (73.6%), which is still the most popular platform for sharing contents.

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  • 1. Analysis of the Internet discussion about Slingshot introduction Slingshot by Facebook Reactions across Social media
  • 2. Reactions across social media Analysis based on social media and the Internet monitoring Facebook’s Slingshot announcement 01
  • 3. Introduction 02 Analyzed period All data was collected with the Internet monitoring tool – Brand24. 17th-23rd June 2014 On the 17th June Facebook launched a new photo messaging app called Slingshot. This report aims at analyzing reactions to this announcement across social media. 20,799 Total number of mentions collected in the analyzed period 13,100 Total number of social media authors who published contents related to Slingshot introduction 1,600 Total number of domains and subdomains which contained mentions about Slingshot
  • 4. Report scope 1 Buzz analysis Number of mentions Estimated social media reach Sources of mentions 2 User-generated contents analysis Main categories of mentions Sentiment of contents 3 Sample mentions 4 Conclusions 03
  • 5. Number of mentions Estimated social media reach Sources of mentions Buzz analysis
  • 6. Number of mentions What is the buzz for particular days 1. peak First increase in the buzz on 9th June is related to rumors about supposed Slingshot introduction that spread in social media. 2. peak The second and the highest t peak reflects the official announcement. 3. peak The third increase in the number of mentions is also related to the news. This time Facebook announced that Slingshot was available for all user internationally. 04 Increased buzz is related to announcements The number of mentions holds on the low level before the official Slingshot announcement and on the average after. Slight rise in the number of mentions on 9th June is related to rumors about the app introduction. On the 17th the number of mentions started to swell rapidly and reached the peak value on 18th. After that it began to fall slowly. It proves that discussion is more intense during specific events or announcements in the news. t 1 2 3
  • 7. Estimated reach of discussion What is the reach of contents related to Slingshot on particular days 05 Increased reach is related greater number of mentions Reach of a discussion is related to the increase in the number of published contents. However, on the third peak the increase in the reach is scant in relation to the number of mentions. What is more, the reach holds on a low level during the depicted period. The only exception is the time when the Slingshot was introduced and when the reach added up to nearly 15 million users. t 1 2 3
  • 8. Sources 73.6% 4.3% 3.8% 2.6% 2.3% 2.2% 1.7% 9.4% 0% 20% 40% 60% 80% Twitter News Photo Facebook Blogs Forum Video Other Share in all mentions Share in all mentions Sources of all mentions 06 Twitter as the most popular source of mentions Twitter is the most popular source of mentions in this analysis and its meaning has been increasing recently amongst social media users. People not only create contents on this platform, but also share contents from other websites. They use it more eagerly than Facebook, which here gets only 2.3%. News websites generate definitely less mentions than Twitter, but still they are the second most popular source of mentions. News platforms usually are very active when something new is introduced, as it was in the case of Slingshot. Other platforms play less important part in the analysis. Amongst them the most popular were photos and videos sharing sites (5.5% jointly), especially Instagram. t
  • 9. Shared contents from news platforms 6.9% 5.1% 11.9% 7.0% 8.0% 3.0% 3.4% 0% 2% 4% 6% 8% 10% 12% 14% Techcrunch NY Times Mashable The Verge The Next Web BBC Wired.com Estimated share in all mentions Estimated share in all… What are the most popular news websites for sharing contents 07 The vast majority of Internet users share information from news websites on social networks 81% all mentions include only shared news about Slingshot introduction from other platforms. Sharing information does not require much effort, so people are more eager to click a button „share” on the news website, rather than create their own content on their profiles. Amongst all news platforms the most popular for sharing news about Slingshot introduction is Mashable.com. The most often people share those contents on Twitter. t
  • 10. Shared contents from news platforms 975,098 2,227,639 1,238,392 540,565 1,101,576 42,504 549,212 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 Techcrunch NY Times Mashable The Verge The Next Web BBC Wired.com Estimated social media reach Estimated social media reach From which news platforms do shared contents have the highest reach 08 Number of mentions does not reflect the actual reach Even though, Internet users share articles from Mashable the most often, shared contents from this platform do not generate the highest social media reach. NY Times have the highest social media reach and it might result from the fact that its readers are more influential than from other news websites. t
  • 11. Slingshot vs. Snapchat Slingshot Snapchat 141 713 unique mentions Snapchat is still more eagerly discussed in social media. However, the increase in buzz is not related to the application itself, but to its newly-introduced competitor. 129 573 unique mentions Phrase Slingshot appears nearly five times rarer than Snapchat. As we mentioned before the increase of buzz occurs when the Slingshot was introduced. 2 09 Number of mentions (14th June -27th June)
  • 12. Slingshot vs. Snapchat Slingshot Snapchat Large reach In the case of Snapchat, the estimated social media reach was on the average or high level. 1The reach on the low level Except for March 16-20, 2014, the estimated social media reach remained on the low or very low level. 2 10 The estimated reach of contents (14th June -27th June)
  • 13. Slingshot vs. Snapchat Slingshot Snapchat Photos & videos – 14.2% On the other hand, many people add #snapchat hashtags to their Instagram photos and videos, so the share of photos and videos in total number of mentions is relatively high. 1Photos & videos – 6.4% Internet users publish much less pictures and videos which concern Slingshot. It results from the big share of mentions from news websites. 2 11 Sources of mentions (14th June -27th June)
  • 14. Main categories of mentions Sentiment of contents User-generated contents analysis
  • 15. Contents’ categories 12.6% 13.3% 13.3% 14.7% 3.4% 31.0% 4.3% 7.3% 0% 5% 10% 15% 20% 25% 30% 35% Reply to Unlock feature Comparison with Snapchat Looking for friends on Slingshot Using the app Availability outside the USA General thoughts about the app Facebook acting and strategy Options and features of the app Share in user-generated contents share in user-generated contents What are the main topics of a discussion related to Slingshot introduction 12 The biggest share of general opinions about the app In this part of the report we considered only mentions generated by users. We excluded contents shared from other websites and analyzed a proper discussion about Slingshot. Nearly one third mentions include general opinions about the app and its introduction. A fair part of the Internet users talk about Slingshot’s options and features (nearly 20%), and the most stimulating is Reply to Unlock feature which forces a user to respond before seeing a photo or video. The Internet users also share their experiences with the app. Mentions which include comparison between Slingshot and Snapchat have similar share in the Internet discussion (each 13%). Smaller, but also important, part of a discussion concerns opinions about Facebook operation and its recent moves and policies. t
  • 16. Contents’ categories with sentiment 0% 5% 10% 15% 20% 25% 30% 35% Reply to Unlock feature Comparison with Snapchat Looking for friends on Slingshot Using the app Availability outside the USA General thoughts about the app Facebook acting and strategy Options and features of the app Share in user-generated contents Positive Neutral Negative What is the share of positive, neutral, and negative contents in the discussion 13 The most favorable proportions in contents related to the app utization Contents concerning the app usage have the highest number of positive mentions in relation to negative ones. On the other hand, Slingshot does not stack up against Snapchat. Negative mentions which include comparison between Snapchat and Slingshot surpass the positive ones in this category. One more interesting fact is that amongst general thoughts about Slingshot neutral mentions exceed 50%. It means that Internet users have mixed feelings about the app. t
  • 17. Sentiment of contents 30.02% 36.77% 33.21% 0% 10% 20% 30% 40% Positive Neutral Negative Estimated share of mentions Positive Neutral Negative What is the sentiment of contents related to Slingshot 14 Relatively high level of negative contents Opinions about Slingshot introduction are divided into similar proportions. However, such level of negative opinions (over 30%) is relatively high. t
  • 18. Positive opinions 45.9% 10.7% 11.3% 13.8% 4.4% 2.5% 2.5% 6.3% 2.5% 0% 10% 20% 30% 40% 50% Users liked the app The app brings fun Cool way to share photos and videos It is better than Snapchat People like the Reply to Unlock feature Well-done sounds effects Nice features People liked the way Facebook strategy Connection with FB is not required Estimated share of positive opinions What are the main reasons for generating positive contents 15 General thoughts about the app represent nearly a half of positive opinions In the case of positive opinions, people express their general feelings rather than focus on detailed features of the app. t
  • 19. Negative opinions 2.2% 8.4% 10.7% 6.7% 9.6% 6.7% 7.3% 2.8% 23.0% 15.7% 5.6% 0% 5% 10% 15% 20% 25% Not compatible with some devices Facebook is a copycat The app will not succeed Facebook's strategy The app has no sense Privacy settings Using the app is confusing Already too many chat apps The app does not appeal to users Reply to Unlock feature Not available outside USA Estimated share of negative opinions What are the main reasons for generating negative contents 16 Wide range of different reasons of dissatisfaction with the app Except the general discontention with Slingshot, people complain about Reply to Unlock feature which forces users to respond to the message before the actually see it. Many Internet users (about 10% negative mentions) think that the app will fail in the near future. The privacy settings are also open to doubt. This is not the first case that people do not trust Facebook security policies. Many find Slingshot useless, confusing, or senseless. t
  • 20. 2% Share of mentions from Facebook Facebook as a source of mentions in positive, negative, and in all contents 17% Positive contents Negative contents 17% 2% 17 People generate more positive contents on Facebook The interesting fact is that on Facebook people write many more positive opinions than negative ones. Share of mentions from Facebook reaches 17% of all positive opinions. It means that Facebook’s users are more satisfied with the app than other platforms’ users. t
  • 21. Main categories of mentions Sentiment of contents Sample mentions
  • 22. Positive mentions 18
  • 23. Positive mentions 19
  • 24. Positive mentions 20
  • 25. Positive mentions 21
  • 26. Positive mentions 22
  • 27. Positive mentions 23
  • 28. Positive mentions 24
  • 29. Negative mentions 25
  • 30. Negative mentions 26
  • 31. Negative mentions 27
  • 32. Negative mentions 28
  • 33. Negative mentions 29
  • 34. Negative mentions 30
  • 35. Negative mentions 31
  • 36. Negative mentions 32
  • 37. Conclusions
  • 38. Conclusions 33 Sources of mentions The most popular source of mentions is Twitter. The other do not play an important part in the analysis. However, in the case of positive mentions, contents from Facebook represented 17%. t Estimated social media reach Estimated social media reach held on the low level except the time when Slingshot was officially introduced. t The number of mentions related to Slingshot Number of mentions held on the low level before Slingshot introduction. It increased slightly when the Slingshot was rumored in the Web and went up rapidly when the app was officially launched. After the 20th the buzz held on an average level and again increased a little when the app went global. Each increase was related to the news and it proves that Internet users willingly share information that they read in the Web. t
  • 39. Conclusions 34 Categories of user-generated contents General thoughts about the new app are the most common in user-generated contents. Many Internet users also discuss in social media about Slingshot’s features, and options. Quite a lot contents concern the comparison to other photo sharing app, Snapchat. t Shared contents Contents which are shared from news websites represent over 80% all mentions. Twitter is the most popular platform for sharing news. t Sentiment of user-generated contents Both positive and negative user-generated contents represent about 30% of all mentions each. The rest of contents have neutral sentiment. Such level of negative opinions is relatively high and reflect the general dissatisfaction with the news. t
  • 40. Thank you for your attention 35 Address US: +1 (718) 737-7639 1562 First Ave #205-2290 New York, NY 10028-4004 fb /Brand24 Get Social t @Brand24app Website www.brand24.net

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