The All-In-One Digital Candy: Branded Social Video CV
1.
The
New
Rules
of
Digital
Communication
Branded
Social
Video
Production
Marisa
Selanon
MA
Future
Media
S12788891
2. Branded
Social
Video
Production
Introduction
The
New
Rules
of
Digital
Communication
module,
MA
and
MSC,
aims
at
providing
students
with
practicing
critical
thinking
and
creative
production
by
creating
branded
social
video,
which
perform
themselves
as
a
brand.
This
report
will
present
CV
Video
production
process
throughout
Pre-‐
Production,
Production
and
Post-‐
Production
stages
by
using
DPDDD
as
the
methodology.
Discovery
Social
Video
Social
Video
trends
According
to
Unruly
(2013,
p.2),
it
found
that
sharing
of
brand
content
grew
by
7%
in
Q2
2013,
and
seemed
to
raise
continiousely.
Figuer
1:
Brand
Video
Shared
Performance
Q1
2013
vs
Q2
2013
(Unruly,
2013
:
2)
Social
Video
Content
The
trend
of
social
video
sharing
is
likely
to
increase
in
every
year,
but
what
kind
of
content
which
people
will
watch?
In
accordance
with
Unruly
(2013),
it
can
be
illustrated
that
the
most
watched
content
is
entertainment
(28.7%)
and
FMCG
(25.3%).
This
evidence
is
suported
by
Ondevice
(2012,
p.10),
shown
that
the
top
three
content
are
music
video,
movie
trailer
and
Tuterial
video.
3.
Figuer
2:
Social
Video
Ad
Shares,
by
Vertical
in
Q1
2013
(Unruly,
2013)
Figuer
3:
What
type
of
video
did
you
just
watch/see?
(Ondevice,
2012
:
10)
4. Social
Video
Watching
Platform
While
some
people
continue
watching
or
sharing
social
video
on
PC
and
Desktop
computer,
there
are
noticable
and
increasing
numbers
of
people
prefer
to
watch
social
video
on
mobile
phone
and
tablet
mobile
device.
Summerizing
from
Ondevice
(2012) and
OOYALA
research
(2012,
p.10),
shown
that
• 25%
of
global
YoTube
views
are
on
mobile
devices
• 92%
of
mobile
consumers
share
mobile
clips
• 56%
of
mobile
consumers
share
mobile
clips
on
social
media
• 55%
of
video
watched
via
app
• Humorous
short
clips
(66%)
and
music
video
(52%)
are
the
most
likely
to
be
shared
• 75%
of
tablet
users
engage
on
social
video
• 3
minutes
is
the
maximum
video
watching
time
for
mobile
and
tablet
users
Figure
4:
Engagement
by
Device
Q3
2012,
Playthrough
by
Device
&
Video
Length
Q3
2012
(OOYALA,
2012
:
10)
Social
Video
Sharing
platforms
After
watching
video,
how
would
people
share
and
where?
Ondevice
(2012,
p.13)
claimes
that
56%
of
mobile
consumers
post
on
Facebook
or
their
social
media,
while
other
44%
show
on
their
device.
5.
Figure
5:
And
how
do
you
share
video
content
you
watch
on
your
mobile/smartphone
with
others?
(Ondevice,
2012:
13)
Identify
my
brand
As
this
project
aims
to
brand
myself
through
social
video
presentation,
therefore,
the
initial
step
of
process
is
to
discover
myself.
However,
I
will
apply
Education:
BA,
Journalist
and
Mass
Communication
with
• Major
in
TV
and
Radio
Production
• Minor
in
English
Communication
From
Thammasat
University
MA,
Future
Media
from
Birmingham
City
University
Name:
Marisa
Selanon
Age:
24
6. SWOT
Considering
to
my
personalities
and
SWOT,
I
am
going
to
position
myself
as
a
• Digital
Marketing
executive
• TV
producer
• Multilingual
translator
These
aspects
will
be
expressed
under
“All
In
One”
concept,
which
use
“Digital
Candies”
as
brand
icon
to
represent
the
difference
of
abilities.
!
• Working!pressure!
• Working!in!.ield!which!I!don’t!
have!much!experiences!
• Collaborator!/!Friends!
• Readable!French!
• ThaiA!English!speaker!
• TV!program!production!
• Passion!in!MultiAscreens!
communication!
• Digital!media!planning!
• Being!more!con.idence!
• Being!able!to!work!under!
pressure!!
• The!growth!of!social!video!
sharing!
• The!Growth!of!Mobile!Video!
sharing!
• Over!Thinking!
• Not!being!con.idence!in!
sometimes!
• Not!favor!of!working!under!
pressure!
• Responsible!
• Energetic!
• OutAgoing!
• Optimistic!
• Flexible!
• ThaiA!English!speaker!
• Readable French!
• Passion!in!creative!idea!
• MultiAtasking!worker!
• Passion!in!MultiAscreens!
communication!
• Digital!media!planner!
• TV!program!production!
• Dancer!
Threats!
7. Planning
Mission
Regarding
to
the
New
Rules
of
Digital
Communications
module,
the
mission
of
this
CV
Video
production
are
• Developing
my
personal
reflection
and
learning
process
• Branding
digital
profile
of
myself
through
efficient
social
media
Challenge
How
can
I
express
myself,
as
a
Digital
Marketing
executive,
TV
producer
and
Multilingual
translator,
additionally,
impress
them
as
the
same
time
in
no
more
than
3
minutes.
(Figure
4)
Target
Audience
Who
are
they?
Basically,
I
have
divided
my
target
audiences
into
two
groups,
which
are
1. International
advertising
agencies
and
TV
production
companies
in
Thailand,
namely
Oglivy,
McCann
or
BEC
Tero
entertainment.
2. Digital
marketers/
TV
producers
or
HR
officers
of
international
advertising
agencies
and
TV
production
companies
in
Thailand.
Where
are
they?
From
the
ZocialRank
research
(2013),
shown
that
the
most
used
social
media
in
Thailand
is
Facebook,
followed
by
Twitter,
Instragram
and
YouTube
respectively.
8.
Figure
6:
Thailand
Zocial
Award
2013
(ZocialRank,2013)
Moreover,
an
interesting
fact
from
this
research
is
64%
of
Thai
people
access
to
social
network
via
mobile
devices.
When
do
they
active
on
social
media?
According
to
the
ZocialRank
(2013),
indicated
that,
in
overall,
20.00
p.m
–
23.00
p.m
on
Sunday
is
the
peak
time
of
traffic
on
social
media,
concerning
with
Facebook,
Twitter,
Instragram
and
YouTube.
Facebook
Figure
7:
Thailand
Average
Post
in
a
Day
Figure
8:
Facebook
Posr
Per
(ZocialRank,2013:
17)
Day
(ZocialRank,2013
:
18)
Twitter
Figure
9:
Tweet
in
a
day
(ZocialRank,2013
:
25)
Figure
10:
Tweet
in
a
Week
(ZocialRank,2013:
29)
9. Instragram
Figure
11:
Instragram
Data
Upload
(ZocialRank,
2013:
52)
In
addition,
Wordpress
blog
is
one
of
my
considered
platforms,
because
Wordpress
is
the
most
used
blog
in
UK
and
in
Thailand1.
KissMetrics
(2013)
indicates
that
the
peak
time
to
post
is
11.00
a.m.
–
12.00
a.m.
on
Monday.
Figure
12:
The
science
of
social
timing
(Kissmetrics,
2013)
10. Key
actions
Based
on
the
research
above,
I
plan
to
use
these
social
media
to
deliver
my
CV
video.
• Facebook
• Twitter
• Instragram
• YouTube
• Wordpress
In
addition,
the
most
appropriate
time
to
post
my
CV
Video
on
social
media
are
21.00
p.m.
–
22.00
p.m.
on
Sunday
on
Facebook,
twitter,
Instragram,
YouTube
and
Linkedin;
but
,
11.00
a.m.
-‐12.00
a.m
on
Wordpress
of
Thai
Time
Zone.
Influencer
To
accomplish
my
plan,
the
most
efficient
digital
branding
strategy,
the
suitable
role
model
is
needed
to
be
guidance.
My
role
model’s
criteria’s
are
not
being
English
native
speaker
and
being
creative
on
producing
social
video.
Finally,
I
found
Mrs.
Wendy
Nguyen,
Vietnamese,
is
the
most
suitable
person.
Mrs.
Wendy
Nguyen
is
Co-‐founder
of
HealthyOut
and
she
is
not
English
native
speaker,
especially
she
creates
creative
social
video
concerning
fashion.
Basically,
she
uses
YouTube
as
her
main
platform,
and
uses
LinkedIn,
Facebook,
Blog,
Pinterest,
Twitter
and
Instragram
as
content
awareness
platforms.
Her
social
media
landscape
11. Her
achievements
(reported
on
1
September,
2013)
• More
than
500
connection
on
LinkedIn
• 442,111
subscribers
and
48,709,690
views
on
You
Tube
• 117,615
likes
·
11,049
talking
about
her
on
Facebook
page
• 37,738
Twitter
Followers
• 2,109
Google+
followers
• 309,853
followers
on
Instragram
Even
though,
she
did
not
use
her
Vietnamese
language
on
any
platforms,
her
selected
social
media
are
effective
to
her
content
and
audience.
Therefore,
I
will
take
my
benefit
from
being
Thai
native
speaker
to
translate
my
content
into
Thai.
Design
and
development
Concept
Since
I
would
like
to
brand
myself
as
Digital
Marketer,
TV
producer
and
Multilingual
translator,
I
came
up
with
an
idea
to
deliver
my
multi-‐roles’
aspect
through
“All-‐In-‐One”
concept,
under
“Digital
Candies”
brand.
Content
There
are
two
main
contents
on
this
project,
which
are
video
content
and
description
content.
In
order
to
achieve
the
missions,
both
of
them
need
to
support
to
each
other.
Stategy:
Apart
from
research,
the
10
principles
of
an
effective
content
strategy
for
brands
conducted
by
RedBee
(2012) and
Video
Seeding
Techniques
conducted
by
Agency2
(2011)
were
employed
in
this
peoject
strategy.
Key
actions
Pre-‐production
• Research
about
myself
and
target
audeinces
• Identify
my
brand
and
being
clear
on
my
position
to
deliver
• Writting
script3,
mood
board3
and
story
board3
• Collecting
material
for
CV
Video’s
shooting
Production
• Shooting
in
studio
• Re-‐creating
script4
and
story
board4
Post-‐production
• Editing
Video
by
following
the
final
script
and
story
board4
• Naming
the
file
with
keywords
such
as
Marisa
Selanon,
Digital
Candies
and
CV
Video.
• Uploading
on
video
seeding
tools
which
are
YouTube,
Facebook,
Twitter,
Instragram,
Linkedin
and
Wordpress.
(my
landscape)
• Uploading
the
video
at
20.00
p.m
–
23.00
p.m.
on
Sunday
via
social
media
• Uploading
the
video
at
11.00
a.m
–
12.00
a.m.
on
Monday
via
blog
• Reinforce
the
video
by
creating
conversation
• Measuring
the
results
of
sharing
video
on
7th
Septemble
2013
• Identifying
problems
and
solutions
• Planing
deployment
plan
Summit
report
on
8th
September
2013
My
landscape
To create my professional profile, I needed the proper spaces where I could
write my own articles, show my interests and share my content with my audience.
Hence, I employed Wordpress and YouTube as my main websites to write and post
12. my own articles and some interesting information concerning marketing on social
networks. I applied Twitter and Facebook to create awareness and keep in touch with
my audience. Moreover, I used LinkedIn to connect with my target audience and
expand my network and provide additional information about myself.
My
Schedule
Time
period:
4
weeks
(12/08/2013
–
08/09/2013)
13.
Benchmark
Within
one
week
of
CV
Video
distribution,
the
expected
results
are
• More
than
40
likes
on
Facebook
post
• More
than
100
views
on
YouTube
• More
followers
on
Facebook
page,
Twitter,
Instragram
and
YouTube
• Audience
can
remember
my
brand
• Audiences
can
remember
my
three
positions.
14. Results
&
Measurement
When
I
measured
my
level
of
activity
on
social
networks,
I
used
Klout,
Peerindex,
YouTube
and
Facebook
Stats.
My
scores
are
as
follows:
15.
16. Deployment
I
plan
to
sustain
my
branding
through
social
network
by
keeping
this
project’s
strategy.
Basically,
I
will
• Post
some
interesting
news/information
or
articles
on
my
social
media
in
every
Sunday
between
20.00
p.m
–
23.00
p.m.
• Post
or
writting
blog
every
Monday
between
11.00
a.m
–
12.00
a.m.
• Create
traffic
on
posed
articles
• Measure
every
month
• Slove
and
Edit
strategy
Pre-‐
production
experience
and
reflection
In
the
first
two
weeks
of
project (12/08/13-‐21/08/13), I
mainly
did
research,
planning
and
data
collection
for
this
project.
Reseach
*
Because
of
the
expectation
of
this
assignment
is
to
make
social
video
communication
where
I
am
the
branded
content,
so
the
first
thing
that
I
need
to
find
out
is
myself
and
my
brand.
Basically,
I
condidered
from
my
personalities
and
my
abilities
by
using
SWOT
analysis
to
help
me
find
out
my
Unique
Selling
Point
and
my
brand.
Based
on
the
research
about
myself,
I
decided
to
deliver
myself
as
Digital
marketer,
TV
producer
and
Multilingual
translater.
These
positions
are
obviously
different
,
so
I
need
to
find
a
concept
which
can
combine
them
together
and
deliver
to
audience
properly.
Finnally,
I
came
up
with
“All
–
In
-‐One”
concept,
which
“ALL”
means
the
three
positions
and
“One”
means
me.
The
All
–
In
–
One
concept
will
be
delivered
under
“Digital
Candies”
brand
which
used
Yellow
candy
to
represent
Digital
marketing
position,
Blue
candy
to
represent
TV
production
position
and
Green
candiy
to
represent
Muliligual
positon.
For
my
target
audience
research
was
divided
into
two
groups,
which
are
• International
advertising
agencies
and
TV
production
companies
in
Thailand,
for
instance
Oglivy,
McCann
or
BEC
Tero
entertainment.
• Digital
marketers/
TV
producers
or
HR
officers
of
international
advertising
agencies
and
TV
production
companies
in
Thailand.
According
to
the
research,
my
target
audience
• ..exist
on
Facebook,
Twitter,
Instragram
and
YouTube
the
most
• ..use
their
mobile
devices
to
access
to
the
internet
• ..post
on
social
media
between
20.00
p.m-‐23.00
p.m.
on
Sunday
• ..post
and
read
blog
between
11.00
a.m.
–
12.00
a.m.
on
Monday
• ..will
watch
video
with
the
3
minutes
maximum
time.
From
this
information,
I
planed
to
launch
my
CV
Video
on
Facebook,
Twitter,
Instragram
and
YouTube.
However,
as
I
mentioned,
I
also
need
a
space
to
express
and
share
my
ideas,
so
I
decided
to
add
Wordpress
blog
and
LinkedIn
to
my
target
platforms.
In
addition,
I
will
launch
the
video
on
their
posting
time
and
making
less
than
3
minutes
video.
*Please
see
information
in
details
on
Discovery
and
Planning
part
above.
Planning
Regarding
to
information
from
research
and
concept,
I
began
the
video
process
with
writing
script3,
creating
mood
board3
and
storyboard3
to
get
17. overall
views,
music
and
production
sequence.
All
of
them
were
created
by
concerning
to
deliver
my
positions
clearly
and
in
creative
way3.
Data
Collection
After
writing
script,
mood
board
and
storyboard,
sorting
out
material
for
CV
Video
production
is
the
next
step.
Self-‐Video,
Pictures
about
Thailand/my
project
documents
and
unique
music
sound
are
the
materials
that
I
used
in
this
project.
Apart
from
self-‐video,
I
took
pictures
and
music
from
Thinkstock
and
Audionetwork.
In
pre-‐production
process,
I
learned
to
do
research,
plan
and
create
creative
idea
for
my
CV
Video
production,
also
learned
how
to
work
in
logical
process,
how
to
follow
the
schedule
and
where
to
find
the
material
for
my
CV
video.
Fortunately,
I
did
not
face
big
problems
on
this
stage,
just
some
problems
in
file
downloading.
Production
experience
and
reflection
With
limited
of
time,
The
first
thing
that
I
did
after
arriving
at
the
White
studio
was
Briefing
with
Mike,
my
professor,
and
Mark,
our
camera
man
for
this
project
about
what
and
how
many
shots
that
I
need
for
my
CV
Video.
To
make
them
understand
clearly,
I
used
my
script
and
storyboard
to
explain
to
them.
After
they
knew
what
kind
of
shots
that
I
want
to,
Mike,
Mark
and
me
started
to
Plan
the
shots
sequences
for
my
CV
Video.
Because
of
my
concept
is
“All-‐In-‐
One”
and
I
used
three
different
characters
to
represent
each
of
my
positions,
so
it
was
quite
complicated
to
shoot
many
shots
of
myself
in
different
suits.
We
needed
to
plan
the
shots’
shooting
with
regarding
of
video
edition
and
time
limitation.
Next
step
was
Shooting.
Basically,
My
CV
Video
shooting
was
followed
by
the
shots’
shooting
plan.
However,
in
the
real
practice,
the
plan
could
be
adjusted.
Concerning
to
limitation
of
time
and
complication
of
my
shots
shooting,
I
need
to
re-‐create
my
script
and
my
storyboard
in
shots’
connection
and
shots’
sequence.
Even
though,
we
could
cover
the
main
shots
and
shot
additional
shots
to
use
in
case
of
having
more
ideas
or
having
problem
on
editorial
process,
we
modified
some
element
of
shots
to
fit
with
the
limit
of
time.
For
example,
I
need
to
change
the
shots
of
three
themes
in
different
suites,
which
planed
to
use
to
connect
each
shots
of
introducing
myself
in
each
positions
into
the
shot
of
me
hand
each
digital
candies
toward
the
camera4.
Another
one
is
the
close
shot
which
was
three
different
characters
of
myself
standing
and
introduce
my
contact,
but
I
need
to
change
the
shot
by
using
the
same
shot
that
I
use
for
summarizing
my
message4.
After
finishing,
I
re-‐checked
the
shot
again.
Fortunately,
we
had
about
15
minutes
left,
so
I
shot
some
more
shots
to
be
my
back-‐up
video
shots.
Even
though
I
need
to
change
my
script
and
my
storyboard
because
of
the
complication
of
shooting
and
limitation
of
time,
I
learned
some
valuable
lessons,
which
are
managing
and
solving
problems.
In
terms
of
production
process,
I
learned
how
to
manage
shooting
consequence
and
how
to
manage
time
efficiency
under
many
effected
factors
such
as
time
and
place.
Moreover,
I
also
learned
how
to
solve
both
expected
problems
and
unexpected
problems.
For
example,
one
of
my
expected
problem
is
misunderstanding
because
of
language,
so
I
solved
this
problem
by
writing
pre-‐production
script
and
storyboard.
In
addition,
I
changed
some
of
my
shots’
elements
to
fit
with
the
time
limitation.
Post-‐
production
experience
and
reflection
After
shooting
in
studio,
the
next
step
is
Editing
script,
storyboard
and
video.
I
re-‐write
my
script
and
storyboard
to
fit
with
the
shots
that
I
shot
from
the
studio.
After
I
finished
my
new
script
and
storyboard,
then
is
the
stage
of
18. video
editing,
which
was
done
by
a
professional
video
editor,
Mr.Ben
Robinson.
First
of
all,
I
explained
my
script
and
my
storyboard
to
him,
and
then
recorded
voice
over.
Following
the
script,
he
edited
video
shots
and
sound
base
on
the
voice
over
sequence.
There
were
some
problems
taken
place
on
editing
process,
such
as
cutting
some
part
of
voice
over
out
and
missing
to
put
some
shots,
the
video
can
be
completed
in
that
day.
After
I
got
the
file,
I
followed
Video
Seeding
Techniques
from
Agency2
(2011),
by
naming
the
file
with
keyword
to
optimize
video
for
search,
and
then
uploading
the
file
on
seeding
tools
that
are
YouTube
and
linked
the
file
to
Facebook,
Twitter,
Instragram
and
LinkedIn.
In
terms
of
peak
time
on
social
networks
and
blogs
in
Thailand,
I
uploaded
the
file
through
my
social
network
on
Sunday
around
10.00
p.m.,
and
uploaded
the
video
on
my
Wordpress’
blog
around
11.00
a.m.
on
Monday.
Moreover,
I
kept
Create
conversation
about
my
Video
by
sharing
the
link
on
my
friends’
social
media,
comment
and
re-‐tweet
all
the
post
about
my
video.
Following
my
strategy,
I
had
been
creating
conversation
about
my
video
until
on
7th
September
2013;
I
measure
my
CV
Video
by
using
analytical
tools
such
as
social
mention
or
Kred.
(
more
information
on
measurement
part
can
be
seen
as
above).
Although,
there
was
limited
measurement
time
on
my
CV
Video
project,
the
results
was
over
estimated
and
seemed
to
be
increased
results
in
overall.
According
to
the
positive
results
of
my
CV
Video,
I
decided
to
start
my
Deployment
plan
follow
these
key
actions.
Basically,
I
will
• Post
some
interesting
news/information
or
articles
on
my
social
media
in
every
Sunday
between
20.00
p.m
–
23.00
p.m.
• Post
or
writting
blog
every
Monday
between
11.00
a.m
–
12.00
a.m.
• Create
traffic
on
posed
articles
• Measure
every
month
• Slove
and
Edit
strategy
Conclusion
To
summarize,
in
order
to
achieve
the
purpose
of
branded
myself
on
social
media,
there
were
two
main
things
that
I
did,
First,
I
need
to
think
and
plan
critically
concerning
myself,
my
targeted
audiences
and
my
strategies
for
this
assignment.
Second,
I
need
to
apply
some
appropriate
research
and
theories
about
digital
communication
and
video
production,
for
example
video
sharing
research
and
Video
Seeding
Techniques,
to
support
my
research
and
to
be
the
guidance
for
my
strategy.
As
I
had
followed
the
project
schedule
and
my
strategy,
the
result
of
my
CV
Video
production
project
was
satisfied.
Moreover,
the
social
media
strategy
can
be
deployed
in
the
future.
20. Apppendix2:
Linkedin
(Kasper,
2012)
Appendix3:
Pre-‐production
script
SCRIPT
Broadcaster(s):
Client:
Project: CV Video
Duration:
Section Durations:
Running time:
Version:
VISION & DIRECTION
VOICE OVER / PTC
STUDIO: Marisa C/U, M/S, L/S
(hand)
C/U hand with Smarties.
Vision cuts for music:
3 claps-M/S of Yellow, Green and
blue
STILLS Montage: Thailand 1-10
shots x10
STUDIO: 1 Green in shot, then 2
Yellow, then Blue in L/S.
V/O
“Hello! My name is Marisa.
I’m 3 in 1! And… made in Thailand!
Music: Making me smile
Music: Temple of spice
…And she is Marisa and… this is
Marisa as well! But… What is the
21. STUDIO Yellow walks to camera with
Yellow pill.
C/U Yellow pill in hand.
Video: Marisa in a meeting
[00.00-00.19]
STILLS: Multiple shots of document J
Pegs: Chevrolet/Lacuna/Teamwork
karting/Twenty Twenty.
STUDIO: L/S Green, Yellow & Blue
looking at camera. Blue walks to
camera with Blue pill.
C/U Blue pill in hand.
STUDIO: M/S Blue holding iPad.
C/U iPad
VIDEO: Montage of clips from
showreels x 10.[ 00.21-00.38]
STUDIO: L/S Blue hold iPad, and
then walk out of the fram
STUDIO: L/S Green, Yellow & Blue
looking at camera. Yellow and Blue
walk out of shot leaving Green in
shot.
GFX: Hello/สวสดคะ/Bonjour on walls
VIDEO: Japanese wrestling
clips.[00.39-00.57]
STUDIO: Green, Yellow & Blue in
difference between us?
Let’s see…
Music: Making me smile
…My passion is in digital marketing.
Here is some of my postgraduate
masters work for Chevrolet, Lacuna
Team work karting and Twenty
Twenty !
Music: Bing bang bong
Well! Who’s next? Let’s go Blue!!
Music: Making me smile
With my background of TV and Radio
production, I LOVE to apply my skill
to make creative content for branded
social video marketing!
Music: Bing bang bong
Yeah! This is what I did, but what’s
more? Come! I will show you!
Music: Making me smile
I’m multilingual! I can speak read
French, speak English and Thai:
Music: Bing Bang Bong
… so I also work as a translator… Here
I am in Japan!
Music: Bing bang bong
Well this is me! Digital marketer, TV
22. L/S.
Mix to white background.
STUDIO: Green, Yellow & Blue
standing on the left side of frame in
L/S.
Mix to white background.
GFX: Email:
Tobumbim@hotmail.com
marisa.selanon@gmail.com
Twitter: tobumbim
Facebook: MarisaSelanon
Linkedin: marisaselanon
Blog: marisaselanon.wordpress.com
Vision cuts for music:
3 clap – LS Green, Blue, Yellow t
shirt claps their hand
producer and multilingual translator.
Three in one. You could take the red
pill, the blue pill or the yellow pill… or
all 3… its your choice.
Music: Making me smile
You know where I am…
Music: Making me smile
Mood
board
23.
Pre-‐production
Story
Board
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25. Appendix
4:
Final
Script
SCRIPT
Broadcaster(s):
Client:
Project: CV Video
Duration:
Section Durations:
Running time: 1-2 minutes
Version:
VISION & DIRECTION
VOICE OVER / PTC
STUDIO:
Marisa L/U [00.20-00.25]
Marisa M/S [00.87-00.40]
C/U hand with Smarties [01.02-01.06]
Vision cuts for music:
3 claps-M/S of Yellow [04.38-04.39]
Green [05.37-05.38]
and Blue [05.14-05.15]
STILLS Montage: Thailand 1-10 shots
x10
STUDIO: L/S of Green [01.41 – 02.10]
Then L/S of Yellow walk into the same
frame [03.06-03.36]
Then L/S of Blue walk into the same
frame [02.31-03.01]
STUDIO: M/S Yellow with Yellow pill.
[07.58-08.01]
V/O
“Hello! My name is Marisa.
I’m 3 in 1!
Music: Making me smile [00.00-00.08]
Music: Making me smile [00.08-00.09]
And… made in Thailand!!
Music: Temple of spice
You can call me BB
…And she is Marisa
and… this is Marisa as well! But… What
is the difference between us?
Let’s see!!
Music: Making me smile
Let’s take Yellow pill first!!
Music: Bing Bang Bong
26. Video: Marisa in a meeting
[00.00-00.19]
STILLS: Multiple shots of document J
Pegs: Chevrolet/Lacuna/Teamwork
karting/Twenty Twenty.
STUDIO: M/S of Blue with blue pill
[06.41-06.45]
STUDIO: M/S of Blue holding iPad.
[14.26 – 14.37]
STUDIO:C/U iPad
VIDEO: Montage of clips from
showreels x 3
1. [00.04-00.06]
2. [00.08-00.11]
3. [00.14-00.16]
STUDIO: C/S of Green [05.40-05.43]
STUDIO: M/S of Green with green pill
[06.04-06.10]
STUDIO: L/S Green, Yellow & Blue
Yellow and Blue walk out of shot
leaving Green in shot.
Green: [16.32-16.41]
Yellow: [17.23-17.27]
Blue: [17.35-17.39]
STUDIO: M/S of Green [15.00-15.19]
GFX: Hello/ /Bonjour on
walls
…My passion is in digital marketing.
Music: Bing Bang Bong
Here is some of my postgraduate
masters works for Chevrolet, Lacuna
Team work karting and Twenty Twenty !
Music: Bing bang bong
Next.. Let’s take some blue pill!!
Music: Bing Bang Bong
I LOVE to make creative content for
branded social video marketing! Here is
some of my works!!
Music: Bing bang bong
What I can do more?
Music: Bing Bang Bong
Let’s take Green pill!!
Music: Bing Bang Bong
I’m multilingual!
Music: Bing Bang Bong
I can speak read French, speak English
and Thai
Music: Bing Bang Bong
27. VIDEO: Japanese wrestling clips.
[00.04-00.14]
STUDIO: L/S of Green, Yellow & Blue
holding pills
Green: [18.45-19.16]
Yellow: [18.05-18.28]
Blue: [19.19 – 19.45]
Mix to white background.
STUDIO: M/S zoom-in Green sitting
STUDIO: L/S of Green, Yellow & Blue
are sitting in the same chair.
Green: [11.20 – 11.31]
Yellow: [12.42-12.52]
Blue: [12.00 – 12.11]
GFX: Email:
Tobumbim@hotmail.com
marisa.selanon@gmail.com
Twitter: tobumbim
Facebook: MarisaSelanon
Linkedin: marisaselanon
Blog: marisaselanon.wordpress.com
… I also work as a translator… Here my
work in Japan!
Music: Bing bang bong
Well this is me ! Digital marketer, TV
producer and multilingual translator.
Three in one. You could take the red
pill, the blue pill or the yellow pill… or all
3… it’s your choice.
Music: Making me smile
Music: Making me smile
You know where I am…
Music: Making me smile [00.00-00.09]
29.
4
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30. Reference:
Agency2
(2011).Top
5
Video
Seeding
Tips
[online].
Available
from:
http://www.agency2.co.uk/top-‐5-‐video-‐seeding-‐tips/
[Accessed
14
August
2013]
KissMetrics
(2013).
The
science
of
social
timing
[online].
Available
from:
http://dashburst.com/report/best-‐time-‐to-‐blog/
[Accessed
16
August
2013]
Kasper.
K.
(2012).
2012
Social
Recruiting
Survey
Part
1:
In
5
Years
Social
Recruiting
Becomes
Nearly
Universal.
Available:
http://blog.jobvite.com/2012/07/2012-‐social-‐recruiting-‐survey-‐part-‐1-‐in-‐5-‐
years-‐social-‐recruiting-‐becomes-‐nearly-‐universal/.
Last
accessed
15th
February
2013.
Ondevice
(2012).
Nearly
two-‐thirds
of
mobile
phone
video
usage
happens
at
home
[online].
Available
from:
http://ondeviceresearch.com/blog/nearly-‐
two-‐thirds-‐of-‐mobile-‐phone-‐video-‐usage-‐happens-‐at-‐
home#sthash.M2n0YEjF.dpbs
[Accessed
12
August
2013]
Ondevice
(2012).
And
how
do
you
share
video
content
you
watch
on
your
mobile/smartphone
with
others?
[online].
Available
from:
http://ondeviceresearch.com/blog/nearly-‐two-‐thirds-‐of-‐mobile-‐phone-‐video-‐
usage-‐happens-‐at-‐home#sthash.pOjrIV0M.dpbs
[Accessed
12
August
2013]
Ondevice
(2012).
What
type
of
video
did
you
just
watch/see?
[online].
Available
from:
http://ondeviceresearch.com/blog/nearly-‐two-‐thirds-‐of-‐mobile-‐
phone-‐video-‐usage-‐happens-‐at-‐home#sthash.pOjrIV0M.dpbs
[Accessed
12
August
2013]
OOYALA
(2012).
Engagement
by
Device
Q3
2012,
Playthrough
by
Device
&
Video
Length
Q3
2012
[online].
Available
from:
http://go.ooyala.com/rs/OOYALA/images/Ooyala-‐Global-‐Video-‐Index-‐Q3-‐
2012.pdf
[Accessed
12
August
2013]
RedBee
(2012).
The
10
Principles
Of
An
Effective
Content
For
Brands
[online].
Available
from:
http://moodle.bcu.ac.uk/pme/mod/resource/view.php?id=51224
[Accessed
14
August
2013]
Unknown.
(2012).
Wordpress
Stats
Available:
www.en.wordpress.com/stats.
Last
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17th
February
2013.
Unruly
(2013).
Brand
Video
Shared
Performance
Q1
2013
vs
Q2
2013
[online]
.
Available
from:
http://www.unrulymedia.com/node/856/download/b124d3849a312550fa2bd
116908c2223
[Accessed
28
August
2013]
Unruly
(2013).
Social
Video
Ad
Shares,
by
Vertical
in
Q1
2013
[online].
Available
from:
http://www.marketingcharts.com/wp/interactive/entertainment-‐fmcg-‐brands-‐