Week 6 project starter - social media management


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Week 6 project starter - social media management

  1. 1. Recap • Week 1 – Brainstorming • Week 2 – Business Planning • Week 3 – Staying Organized • Week 4 – Developing Your Brand • Week 5 – Designing Your Website • Week 6 – Social Media
  2. 2. So What Is Social Media?
  3. 3. Social Media is about • Networking – Meeting new people who you won’t ordinarily meet (outside of the people you know personally) • Sharing of ideas and concerns – Collaboration and engagement • A strong network is needed to run a successful business or start-up – You need people who support and love what you do. Your closely nit group of friends/family WILL not cut it.
  4. 4. Expanding Your Circle of Influence • We all have a circle of influence – My friends / colleagues who like the work I do • They have a circle of influence – Those people are the ones who like the work my colleague does – Chances are, I don’t know most of them » That group of people also has a circle of influence of people who trust them » Chances are, I don’t know any of them » ^--This is your audience, the people you need to introduce your BRAND too.
  5. 5. Identifying Users • People who will use your end product Fundraising – people who are involved in campaign Consumers • People who will buy your end product Fundraising – people who donate to your campaign
  6. 6. Social Media – Hard Work • You need to be vigilant and active on social media • People expect quick responses • You need to do A LOT of statistical tracking, monitoring, and constantly revisiting your social media strategy.
  7. 7. So Why Do I Need This? • You need advisors and supporters – Advisors will provide input – Supports will share what you say • Link your “brand” to your “website” – And later to your crowdsourcing campaign (kickstarter / indiegogo) • You need a responsive following of users when your campaign goes live.
  8. 8. LinkedIn is especially popular among college graduates and internet users in higher income households Facebook also has high levels of engagement among its users: 63% of Facebook users visit the site at least once a day, with 40% doing so multiple times throughout the day
  9. 9. Twitter Twitter Users are Influencers 140 Character Messages – Make Them Count
  10. 10. Twitter Tips • When starting a tweet to a specific user, and you want everyone to see, DO NOT start with “@SoandSo you are correct!”. Instead: – “.@SoandSo you are correct!” • Retweet, Retweet, and Retweet – But don’t only fill your feed with Retweets • Follow Friday – Do this. Identify your most active users, and let the world know. People will do the same for you. • Hashtag as often as you can, but #don’tbeannoying #aboutit #becauseitmakesyoulookweird – But if you are talking about #startups or #libraries or #coolideas people who follow those hashtags will see your tweet
  11. 11. Analytics • Followerwonk.com
  12. 12. Analytics • Set up monitoring for your website, brand names, etc • Commun.it
  13. 13. Scheduling Posts • You should schedule updates about your project so your followers may remain informed, and share those updates with others. • Use graphics and videos! • Communit.it is recommended– free limited, but worth paying for the plan. • HootSuite is good – but they have been limiting it more and more.
  14. 14. Scheduling Posts • Schedule posts with articles during peak times • Klout.Com – Will also post to LinkedIn
  15. 15. Followers / Unfollows • You want to follow users that share interests and are engaging on twitter. • JustUnfollow.Com to help monitor who follows and who unfollows.
  16. 16. Facebook • Facebook users are engaging • When developing a Company Page and you are paying for advertising, focus on getting more “Likes” – Those people who like your page can constantly be marketed too, versus paying for a status update or a link to your website.
  17. 17. Facebook Tips • Be part of as many groups as you can that match your – Target Market – Interests – Collaborative Goals And be active in those groups – communicate, like, and share. • Have some humor. People like jokes and will share things they find amusing
  18. 18. LinkedIn • A great place to write longer articles and have them shared in your network: My recent post was not successful. If someone where to like my post, I would expand my social influence to the next circle (So those people’s connections) If one of their connections engaged my update I would expand to the third circle. That is my goal
  19. 19. LinkedIn Tips • Like and share posts • Be part of groups and be an active member – If you are doing a project that requires some coding, talk about that development language and see if you can get others to help when your stumped. • Write recommendations and endorse others. • Be sure to have both your personal profile completely filled and your company profile accurate and complete.
  20. 20. Recommended Strategies • Use twitter to push out updates on Facebook. – https://support.twitter.com/articles/31113-using- twitter-with-facebook • However, LinkedIn does not let twitter push to Facebook. Use LinkedIn to share articles and longer bits of information – http://twitterfeed.com/; have your blog posts update to LinkedIn, Twitter and Facebook
  21. 21. Building Your Image • Essentially, use of social media allows you to build your image and brand more. • Start doing this now; create accounts and start contributing to the conversation. People will look you up online, and want to see what have you done. • This is great for SEO. When people search for your idea to decide whether or not to fund, you want your positive interaction to show. • People simply will not want to help fund your idea if you don’t have an online presence.
  22. 22. Controlling Your Image • Brandyourself.com
  23. 23. Social Media Wins • On Social Media, customer service is everything
  24. 24. Social Media Fails
  25. 25. So How To Manage Social Media? • You want to provide timely updates • You want to share stories • You want to contribute conversations and handle customer complaints, in a positive manner.
  26. 26. Setting Your Goals • You want a solid following of users on your social media accounts before launching your campaign. • Let your followers know about the campaign, and get them excited for launch date. • Encourage them to RT
  27. 27. Video Marketing
  28. 28. Creating a video • Short and to the point • This is the video that people will watch quickly to get information on whether or not to fund your project.