#WVUCommMOOCPOWER IN NUMBERS
FOR TODAY• Where’s my SideKick?• Strength in Weak Ties• Social Capital
I STOLE A SIDEKICK
I STOLE A SIDEKICK• How was Evan able  to accomplish this?  We’ve always looking for social  networks, but we’ve only been...
I STOLE A SIDEKICK• So, was it all worth it?                    “I’m happy that Evan and Ivanna were able to              ...
STRENGTH IN WEAK TIES• Crowdsourcing is not a  new concept• Milgram (1969) and the  “small world”• How are (two) people  c...
STRENGTH IN WEAK TIES• Granovetter (1973)• A tie is made up of:  – Time  – Emotional intensity  – Intimacy  – Reciprocity
STRENGTH IN WEAK TIES         Weak Ties                      Strong Ties• Pro                           • Pro  – Novel inf...
STRENGTH IN WEAK TIES• As we occupy this social space, which ties  are better to have?                  “As with many of o...
SOCIAL CAPITAL• There is (economic) value  in our social networks• Information Economy is  – Useful information  – Useful ...
SOCIAL CAPITAL• How do we increase our social capital?                  “We increase our social capital by increasing     ...
ENGAGE/CONCLUDING REMARKSEmbrace the machine…                                 Assistant          …because it‟s your tool, ...
ENGAGE/CONCLUDING REMARKS• One more chat! Share your answers and bring  your own questions and commentary:  – @bowmanspart...
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Power in Numbers #WVUCommMOOC

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Day 5: “Power in Numbers, Power in Crowds, Power in Us”
Friday, 8 February 2013
(NOTE: Download PPT for audio narration)

Expanding on our discussions of “new” media, we discuss the sociological, communicative, and psychological bases of social media’s apparent success. We’ll highlight the role of “new” media in creating and cashing in on social capital, and how today technology is might be facilitating this process. We will also make special note to suggest that while the technologies might be new, the theories and human behaviors behind them are quite traditional.

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Power in Numbers #WVUCommMOOC

  1. 1. #WVUCommMOOCPOWER IN NUMBERS
  2. 2. FOR TODAY• Where’s my SideKick?• Strength in Weak Ties• Social Capital
  3. 3. I STOLE A SIDEKICK
  4. 4. I STOLE A SIDEKICK• How was Evan able to accomplish this? We’ve always looking for social networks, but we’ve only been able to afford so much. Has social media changed our “connection budget”?
  5. 5. I STOLE A SIDEKICK• So, was it all worth it? “I’m happy that Evan and Ivanna were able to get their phone back, but was this really the most ethical and “good” usage of our shared social space?” What if we all used the „net in this manner?
  6. 6. STRENGTH IN WEAK TIES• Crowdsourcing is not a new concept• Milgram (1969) and the “small world”• How are (two) people connected?
  7. 7. STRENGTH IN WEAK TIES• Granovetter (1973)• A tie is made up of: – Time – Emotional intensity – Intimacy – Reciprocity
  8. 8. STRENGTH IN WEAK TIES Weak Ties Strong Ties• Pro • Pro – Novel information – Deep information – Information spread – Personalized content – Good for task information – Good for social information• Con • Con – No personal investment – Information overlap – No source credibility – Norms can stifle sharing
  9. 9. STRENGTH IN WEAK TIES• As we occupy this social space, which ties are better to have? “As with many of our discussions, often times we have to look at the goals of each communicator, and how they match up with our own.”
  10. 10. SOCIAL CAPITAL• There is (economic) value in our social networks• Information Economy is – Useful information – Useful connections – Useful distribution
  11. 11. SOCIAL CAPITAL• How do we increase our social capital? “We increase our social capital by increasing our role in the shared space, and we do this by harnessing the connective power of our communication technology tools!”
  12. 12. ENGAGE/CONCLUDING REMARKSEmbrace the machine… Assistant …because it‟s your tool, not your overlord
  13. 13. ENGAGE/CONCLUDING REMARKS• One more chat! Share your answers and bring your own questions and commentary: – @bowmanspartan with #WVUCommMOOC – WVUCommMOOC discussion forum• 10 February 2013: Tweet-Up – 1pm to 3pm EST (GMT +6)
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