A presentation about how Niantic as well as Pokemon Go team built its online community building

2. HOW DID POKÉMON GO
SUCCESSFULLY BUILD ITS ONLINE
COMMUNITY?

3. OUTLINE
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4. WHAT IS POKÉMON GO?
• FREE-TO-PLAY LOCATION-BASED AUGMENTED REALITY
GAME
NIANTIC IOS ANDROID
• JOHN HANKE
INTERNAL STARTUP GOOGLE
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• GPS
POKÉMON

7. WHAT IS POKÉMON GO?
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MOBILE APPS
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8. CONCEPTUAL INFORMATION
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 ENERGIZING
 SUPPORTING
 EMBRACING
Li, C., & Bernoff, J. Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. Boston, Massachusetts, United
of America: Harvard Business Review Press.

9. CONCEPTUAL INFORMATION
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“… TWO FUNDAMENTAL ASPECTS OF SOCIAL NETWORKS, WHETHER THEY ARE AS SIMPLE AS A BUCKET
BRIGADE OR AS COMPLEX AS A LARGE MULTIGENERATIONAL FAMILY, A COLLEGE DORMITORY, AN ENTIRE
COMMUNITY, OR THE WORLDWIDE NETWORK THAT LINKS US ALL. FIRST, THERE IS CONNECTION, WHICH
HAS TO DO WITH WHO IS CONNECTED TO WHOM.
SECOND, THERE IS CONTAGION, WHICH PERTAINS TO WHAT, IF ANYTHING, FLOWS ACROSS THE TIES. IT
COULD BE BUCKETS OF WATER, OF COURSE, BUT IT ALSO COULD BE GERMS, MONEY, VIOLENCE,
FASHIONS, KIDNEYS, HAPPINESS, OR OBESITY. EACH OF THESE FLOWS MIGHT BEHAVE ACCORDING TO
ITS OWN RULES..”

10. ONLINE COMMUNITY BUILT BY
POKÉMON GO

11. 1.PEOPLE
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14. 2. OBJECTIVES
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WORD OF MOUTH
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16. SINCE GAMERS ARE BEING INSPIRED TO GET OUT AND EXPLORE

17. 2. OBJECTIVES
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“THE MOST DIFFICULT
OBJECTIVE”

18. BY THEMSELVES

20. 3. STRATEGY
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21. 5. TECHNOLOGY
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23. #POKEMONGO

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