2. Bellorage, an original singer/songwriter musical project, examines the use ofBellorage, an original singer/songwriter musical project, examines the use of
digital media and new technology in launching a musician and album in the 21stdigital media and new technology in launching a musician and album in the 21st
century. Utilizing different media platforms to engage audiences in different aspectscentury. Utilizing different media platforms to engage audiences in different aspects
of the lyricalof the lyrical storyversestoryverse, Bellorage joins other future-thinking musicians in creating, Bellorage joins other future-thinking musicians in creating
an inclusive experience for fans.an inclusive experience for fans.
With a tone of earnest honesty, Bellorage, French for 'beautiful storm,"With a tone of earnest honesty, Bellorage, French for 'beautiful storm,"
acknowledges the harshness of reality while growing into adulthood and thatacknowledges the harshness of reality while growing into adulthood and that
often we are facedoften we are faced with the choice of embracing our beautiful, innocent side orwith the choice of embracing our beautiful, innocent side or
alluring, experiencedalluring, experienced side. This duality speaks to the chaos of life and how nothingside. This duality speaks to the chaos of life and how nothing
is truly ever oneis truly ever one thing or another, but a magnificent, breathtaking mix of everything.thing or another, but a magnificent, breathtaking mix of everything.
Follow Bellorage on a journey of self-discovery as the music and lyrics expressFollow Bellorage on a journey of self-discovery as the music and lyrics express
all emotions, focusing on times when feelings are muddled and chaotic, timesall emotions, focusing on times when feelings are muddled and chaotic, times
ofof love, loss, and all the beautiful things in between. Find out what happenslove, loss, and all the beautiful things in between. Find out what happens
whenwhen you don't live happily ever after in Happilyyou don't live happily ever after in Happily DappilyDappily or when you can't getor when you can't get
aa certain someonecertain someone off of your mind in Terribly Lovely.off of your mind in Terribly Lovely.
BellorageBellorage??
What is
bellorage.com
Bellorgage SoundCloud
Bellorage Introduction
3.
4. Developing the image of an artist can be aDeveloping the image of an artist can be a
difficult task. Creating an image that not onlydifficult task. Creating an image that not only
setssets him or her apart from other musicians,him or her apart from other musicians,
but is still true to the artist's personal style canbut is still true to the artist's personal style can
be a fine line to walk. While developing thebe a fine line to walk. While developing the
image for Bellorage we took her love forimage for Bellorage we took her love for
vintage fashion and morphed it into twovintage fashion and morphed it into two
completely different looks, and she was ablecompletely different looks, and she was able
to identify and feel comfortable in both styles.to identify and feel comfortable in both styles.
Playing off the dichotomy of Bellorage (Bell -Playing off the dichotomy of Bellorage (Bell -
meaningmeaning ““beautifulbeautiful”” && OrageOrage - meaning- meaning
““stormstorm””) we developed a fun, flirty, softer look) we developed a fun, flirty, softer look
rivaling the dark,mysterious, edgier side.rivaling the dark,mysterious, edgier side.
In order to engage audiences more theIn order to engage audiences more the
"Bellorage Dream Closet" was created where"Bellorage Dream Closet" was created where
fans can pick the outfits Bellorage can wear tofans can pick the outfits Bellorage can wear to
her next live show or behind the scenes video.her next live show or behind the scenes video.
As for anotherAs for another branding opportunity thebranding opportunity the
Bellorage Lipstick line was also created. WeBellorage Lipstick line was also created. We
created a soft, light pink perfect for whencreated a soft, light pink perfect for when
Bellorage is feeling girly and outgoing, and aBellorage is feeling girly and outgoing, and a
deep fiery red when she's up to no good.deep fiery red when she's up to no good.
Giving the audiences the chance to resonateGiving the audiences the chance to resonate
with either look of Bellorage; which side arewith either look of Bellorage; which side are
you most like?you most like?
Bellorage.tumblr.com
7. Facebook: Used for professional photos, fan
contests, competitions, merchandise giveaways,
Bellorage news/performance dates
Twitter: Spreadable video, innovative status
updates regarding the EP single and current
Bellorage news, employing crosslinks to promote
Bellorage’s blog via the official website, sharing
music industry news
Instagram: Original behind-the-scenes photos by
Bellorage, sharable memes and content posters
that countdown to the release of the EP single, and
teaser photos for promotional partnership
Pinterest: Personalized boards that include
everything from Bellorage’s inspiring images,
graphic storyboards that allow fans to explore the
world of the songs
9. Travel through a mystical storyverse that is Happily Dappily.
Interactive elements of this music video treatment bring users into Bellorage’s
music in a new and innovative way.
10. Social Media Compliance Plan: We created a
fluid online identity and utilized the different
social media platforms for unique, engaging
purposes.
With today's fans demanding to be part of the story,
and not just sitting back and watching the story,
storytellers have had to re-imagine the way they
interact and include fans in every part of the process.
Bellorage began at a time where the branding and
launching of an artist could focus on
these elements and incorporate them from the
beginning. Our focus on sharing this storyverse
throughout multiple platforms, all while focusing on
fan interaction played out as we created the following
elements to the Bellorage world.
Full storyboard treatment of an
animated interactive music video
treatment that was completed
and ready to be taken to the
next level. Our treatment is
at the stage to be presented
to different animation artists
and programmers to achieve
this new, fresh idea.
Concert footage
& Introduction
montage to
build drama. There are more videos
on the website for fans to view
that are a mix of live concert
footage and behind the scenes.
Website with interactive element: Fans can sign on
to get an email response welcoming them to the site
and updating them when new blogs are posted.
Created and realized a unique dual style for
Bellorage to capture the dichotomy of
emotions told in the lyrics and storyverse of
Bellorage’s music.
We produced two live shows, one at the
USC Ground Zero Performance Cafe on
Friday, March 1, 2013, which included
live tweeting (www.visibletweets.com).
There was also a live performance on
Friday, April 26, 2013 at the reception for
the USC Annenberg Hollywood 3.0
Forum. Fans could tweet live on the
screens in the ASC lobby as Bellorage
performed. This event was extremely
successful: Bellorage was booked for
an additional performance at an event
within the next two weeks at a
downtown Los Angeles venue through
one of the Forum attendees.
Production NotesProduction Notes
11. Our team first met in a
graduate communications
class at USC studying the
future of Hollywood and
Breaking down transmedia,
convergence media, and how
to put academic theory into
practice. The group took
information from class readings,
amazing guest lecturers and
mentoring from our esteemed
professors, David Craig and
Keyvan Paymani and worked with
Bellorage to make the story come to life.
A successful and eye opening experience,
we were able to take part and help an
artist create a new brand, while keeping
true to the artist’s vision, originality and
authenticity to her storyverse and utilizing
new and exciting transmedia models was
very fulfilling.
About the Team
12. Client Testimonial:Client Testimonial:
I thoroughly enjoyed working with thisI thoroughly enjoyed working with this
team of young professionals. Each teamteam of young professionals. Each team
member brought a unique and valuablemember brought a unique and valuable
set of skills to the table, which enabledset of skills to the table, which enabled
them to address a variety of needs for anthem to address a variety of needs for an
emerging artist. Not only did theyemerging artist. Not only did they
contribute great and relevant ideas of theircontribute great and relevant ideas of their
own, but they encouraged my involvementown, but they encouraged my involvement
in the process and were very receptive toin the process and were very receptive to
my feedback. They were enthusiasticmy feedback. They were enthusiastic
about the project from the beginning to theabout the project from the beginning to the
end and were communicative through allend and were communicative through all
stages of the assignment.stages of the assignment. -Bellorage
I personally came out of this project with a
better understanding of why it's important for
an emerging artist to have a strong
transmedia presence. I am very grateful to
have had the opportunity to work with such a
committed team of students. They were
instrumental in laying the foundation for
Bellorage's transmedia presence and
equipped me with the tools and resources
needed to build and maintain that presence.
