Hereby an introduction to some basic concepts for the Economy of Experiences

1. NEW FORMS OF VALUE CREATION
ECONOMY OF EXPERIENCES
maandag 6 mei 13

2. I. Introduction by Albert Boswijk
II. Towards new value networks by
Ed Peelen
III. the Business canvas for SME by
Rob de With
IV. New business reality by
Desirée Struijk
V. Integration by Ed Peelen &
Albert Boswijk
AGENDA
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3. TITELDEMATERIALISATION
commodities
economic
goods services new offerings
commodities
economic
goods services new offerings
materialisation
dematerialisation
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4. DRIVERS 4 CHANGE
heterogenious markets
global supply chain
upcoming regions
cultural diversity
globalisation
quest for global leadership
Sustainability
Changing roles
Supplier- consumer powershift
Nodal networks
Changing character of
organisations
Co creation crowsourcing
New business models
innovative technologies
digitisation-singularity-
robotisation
big data- the nexus of forces
dematerialisation
total connectivity-p2p networks
empowerment- social media-
transparency
self direction
‘customer’
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5. LAYERS OF STABILITY
meaning &
insights
competences &
social function
security &
protection
the creative human
the obedient human
the hidden human
communicative
self direction
social regulatory
system
natural
system
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6. How do we create meaning
emotion
meaning
(erfahrung)
experience
(erlebnis)
sensory
perception
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7. Two functions in the brain
The experiencing self The memorising self
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8. Three types of experiences
Personal Social Economical
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9. PRIMARY EXPERIENCE
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10. JOEP
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11. SECONDARY EXPERIENCE
BOILER ROOM
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12. Generations
0% 100%
100%
individual creation of experience environment
companycreation
staging
co-creation
self direction
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13. CHANGING THE ROLE OF ORGANISATIONS
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14. The 5 stages of value creation
ini#a#ves ((
goals(standards(
systems ((
values(
empowerment( crea#vity(
vision(
Internal( External(
Flexibility(
Control(
Source R.E.Quinn UMICH(
!
(
(
THE 5 STAGES OF EXPERIENCE CO-CREATION(
1
Innovation and learning
Where(do(we(need(to(be(crea#ve,(
Think(outside(the(box,(to(create(new(
environments(and(pla@orms(and(
which(networks(are(relevant?(
5.how is money
being earned?
Manage XP
scorecard(
2
Experience (co-) creation
Which(experience(environments?(
Physical,(virtual,(opportuni#es(of(
coDcrea#on(and(self(direc#on,(Check(
loca#on(hierarchy.(
Principles(of(design.(
(
3
Which internal processes
create experience value?
Which(experience(coDcrea#on(architecture?(
Which(core(competences(are(required?(
(
4
People & Culture
How(do(we(develop(and(train(the(people(
who(have(to(support(the(experience(
strategy.Which(skills((
need(to(be(trained(and(what(is(the(
desired(culture?(
(
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15. Statements
• The real meaning and impact of the experience economy still needs to start.
• Companies are not yet ready to implement a co creative eco system
• Customer experiences is being used as ‘window dressing’ to pretend you
have customer driven
• Customer service centres serve as a firewall to keep customers out of the
company to stay firm centric
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16. TITLE
TEXTNEW FORMS OF VALUE CREATION
ECONOMY OF EXPERIENCES
maandag 6 mei 13

17. I. Introduction by Albert Boswijk
II. Towards new value networks by
Ed Peelen
III. the Business canvas for SME by
Rob de With
IV. New economic reality by
Desirée Struijk
V. integration by Ed Peelen &
Albert Boswijk
Next on the agenda
maandag 6 mei 13