Basic concepts Value Creation Roskilde

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Hereby an introduction to some basic concepts for the Economy of Experiences

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Basic concepts Value Creation Roskilde

  1. 1. NEW FORMS OF VALUE CREATIONECONOMY OF EXPERIENCESmaandag 6 mei 13
  2. 2. I. Introduction by Albert BoswijkII. Towards new value networks byEd PeelenIII. the Business canvas for SME byRob de WithIV. New business reality byDesirée StruijkV. Integration by Ed Peelen &Albert BoswijkAGENDAmaandag 6 mei 13
  3. 3. TITELDEMATERIALISATIONcommoditieseconomicgoods services new offeringscommoditieseconomicgoods services new offeringsmaterialisationdematerialisationmaandag 6 mei 13
  4. 4. DRIVERS 4 CHANGEheterogenious marketsglobal supply chainupcoming regionscultural diversityglobalisationquest for global leadershipSustainabilityChanging rolesSupplier- consumer powershiftNodal networksChanging character oforganisationsCo creation crowsourcingNew business modelsinnovative technologiesdigitisation-singularity-robotisationbig data- the nexus of forcesdematerialisationtotal connectivity-p2p networksempowerment- social media-transparencyself direction‘customer’maandag 6 mei 13
  5. 5. LAYERS OF STABILITYmeaning &insightscompetences &social functionsecurity &protectionthe creative humanthe obedient humanthe hidden humancommunicativeself directionsocial regulatorysystemnaturalsystemmaandag 6 mei 13
  6. 6. How do we create meaningemotionmeaning(erfahrung)experience(erlebnis)sensoryperceptionmaandag 6 mei 13
  7. 7. Two functions in the brainThe experiencing self The memorising selfmaandag 6 mei 13
  8. 8. Three types of experiencesPersonal Social Economicalmaandag 6 mei 13
  9. 9. PRIMARY EXPERIENCEmaandag 6 mei 13
  10. 10. JOEPmaandag 6 mei 13
  11. 11. SECONDARY EXPERIENCEBOILER ROOMmaandag 6 mei 13
  12. 12. Generations0% 100%100%individual creation of experience environmentcompanycreationstagingco-creationself directionmaandag 6 mei 13
  13. 13. CHANGING THE ROLE OF ORGANISATIONSmaandag 6 mei 13
  14. 14. The 5 stages of value creationini#a#ves ((goals(standards(systems ((values(empowerment( crea#vity(vision(Internal( External(Flexibility(Control(Source R.E.Quinn UMICH(!((THE 5 STAGES OF EXPERIENCE CO-CREATION(1Innovation and learning Where(do(we(need(to(be(crea#ve,(Think(outside(the(box,(to(create(new(environments(and(pla@orms(and(which(networks(are(relevant?(5.how is moneybeing earned?Manage XPscorecard(2Experience (co-) creation Which(experience(environments?(Physical,(virtual,(opportuni#es(of(coDcrea#on(and(self(direc#on,(Check(loca#on(hierarchy.(Principles(of(design.((3Which internal processes create experience value? Which(experience(coDcrea#on(architecture?(Which(core(competences(are(required?((4People & CultureHow(do(we(develop(and(train(the(people(who(have(to(support(the(experience(strategy.Which(skills((need(to(be(trained(and(what(is(the(desired(culture?((maandag 6 mei 13
  15. 15. Statements• The real meaning and impact of the experience economy still needs to start.• Companies are not yet ready to implement a co creative eco system• Customer experiences is being used as ‘window dressing’ to pretend youhave customer driven• Customer service centres serve as a firewall to keep customers out of thecompany to stay firm centricmaandag 6 mei 13
  16. 16. TITLETEXTNEW FORMS OF VALUE CREATIONECONOMY OF EXPERIENCESmaandag 6 mei 13
  17. 17. I. Introduction by Albert BoswijkII. Towards new value networks byEd PeelenIII. the Business canvas for SME byRob de WithIV. New economic reality byDesirée StruijkV. integration by Ed Peelen &Albert BoswijkNext on the agendamaandag 6 mei 13

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