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Value creation by Experience incompany 2020

The purpose of this transformative journey is to
rethink opportunities in our rapidly changing economic landscape. Strive for the higher purpose, reshape your business value and create meaningful value propositions leading to innovative businessmodels.

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Value creation by Experience incompany 2020

  1. 1. experience economyexperience economy ECONOMY OF EXPERIENCES VALUE CREATION BY XP DESIGN YOUR OWN IN-COMPANY COURSE CHOOSE YOUR MODULES #2020
  2. 2. > > Structural societal changes expon.innovations > The psychology of experience & meaning > Creating Xpvalue propositions (digital présence) > Next practice business safari Amsterdam/CPH > Your own business case & personal coaching > Experience technologies-Placemaking journeys > Redesign organisation & Xp Eco-system > Creating high performance culture deep change chanchange, > Business model innovation, value capture > Implementation plan & strategies > Final presentation & certification VALUE CREATION BY EXPERIENCE MODULES A LA CARTE TRANSFORM YOURSELF & BUSINESS SHARING LEARNING CREATING EXPERIENCING *30 POINTS NIMA SENIOR MARKETING PROFESSIONAL topics date Fundamentals of the Economy of Experiences COMPOSE YOUR OWN COURSE IN TIME & CONTENT
  3. 3. SNAPSHOT OF FACULTY OF INTERNATIONAL LECTURERS JOE PINE Strategic Horizons STEVEN OLTHOF European Centre for Experience Economy ALBERT BOSWIJK European Centre for Experience Economy PROF.ED PEELEN Unversity of Amsterdam MARTIJN STEUR Kinetic Consultancy MARLON HECKMAN Kobayashi PROF.WIM DE RIDDER Future Studies PELLE GULDBORG HANSEN ROSKILDE UNVERSITY AVARO SOTO IBM WATSON YURI VAN GEEST Singularity University
  4. 4. Slow death or deep change ? What will be your choice ? THE SLOW DEATH OR DEEP CHANGE DILEMMA CENTRE FOR THE EXPERIENCE ECONOMY
  5. 5. The purpose of this transformative journey is to rethink opportunities in our rapidly changing economic landscape. Strive for the higher purpose, reshape your business value and create meaningful value propositions leading to innovative businessmodels. TRANSFORMATIVE LEARNING JOURNEY CENTRE FOR THE EXPERIENCE ECONOMY
  6. 6. Exponential innovations causes ruthless changes in our economic landscapes. The impact of the digital revolution, the process of dematerialisation hits us harder and deeper then we realise. The new competitive reality is tough and relentless. One answer i to develop engaging meaningful value propositions RESHAPE BUSINESS VALUE CENTRE FOR THE EXPERIENCE ECONOMY
  7. 7. Is your organisation fit & future proof? Is your organization robust to endure disruptions? Do you have a key to address millenials & traditionals? Do you have the vision and leadership competences to prepare your organisation for the next level? Are you a fundamental leader? ASK YOURSELF CENTRE FOR THE EXPERIENCE ECONOMY
  8. 8. TRANSFORMING BUSINESS VALUE IN 5 BASIC STEPS The competing values framework redesign your processes develop XP ecosystems innovate /think different breaktrough orthodoxies deliver compelling omnichannel experience value deep change transformative leadership new competences €capture value CENTRE FOR THE EXPERIENCE ECONOMY A BC D E
  9. 9. HOW WE WILL WORK Your business case will be at the centre of the learning process. Learning by sharing your successes and failures . Our approach contains theory & frameworks to understand the structural drivers for change( technological, economical, sociological, philosophical). Co- creative workshops , to practice a comprehensive toonbox of experience technologies ; the value creation canvas, xp scorecard, empathy maps, customer journey’s, blue prints & placemaking strategies.
  10. 10. This annual course started back in 2003. Today this course is a racting international companies & participants from all over the world who take their change to become transformationeel change agents in their field or even to become disruptive in their own industry. At present you are abl to create your own content, modules & guest lecturers CO-CREATED LEARNING JOURNEY CENTRE FOR THE EXPERIENCE ECONOMY
  11. 11. Engage yourself in a transformational journey and become the change you want to see happening ENGAGE CENTRE FOR THE EXPERIENCE ECONOMY
  12. 12. Coaching by ‘seasoned ‘ top professionals, and young upcoming talent that will navigate you through the landscapes of contradictions. You will be immersed by thought provoking lectures, group work, your case study, business safaris and personal coaching UNIQUE BECAUSE CENTRE FOR THE EXPERIENCE ECONOMY
  13. 13. For every company that takes its future serious AIMED FOR CENTRE FOR THE EXPERIENCE ECONOMY
  14. 14. Higher management, business innovation managers, marketing directors, consultants, policy makers of governmental institutions, master students & start-ups. In service innovation, leisure, hospitality, facility, retail & health care . AIMED FOR CENTRE FOR THE EXPERIENCE ECONOMY
  15. 15. OVERVIEW OF THE JOURNEY 1| HIGH PERFORMING ORGANISATIONS 2) FUNDAMENTAL STATE OF LEADERSHIP 3) COMPETENCE DEVELOPMENT 4) CHANGE MANAGEMENT 1)| EXPERIENCE TECHNOLOGIES & PROCESSES 2) DEVELOPING THE EXPERIENC ECOSYSTEM 1) EXPERIENCE VALUE PROPOSITION 2) CO CREATION OF VALUE 3) PLACEMAKING STRATEGIES 4) INTERACTIVE& USER EXPERIENCE 1 | PSYCHOLOGY OF EXPERIENCES 2) STRUCTURAL SHIFTS IN SOCIETY 3) CASE STUDY INNOVATING BUSINESS MODELS experience economy
  16. 16. “I visit regularly refreshing courses for professors at Harvard and MIT. This is way way be er, more profound, way more relevant content. The selection of speakers is 10x as good, this is really different” Prof.dr.Juan Serrano Transforma Barcelona WHAT THEY SAY CENTRE FOR THE EXPERIENCE ECONOMY
  17. 17. @ APPLY TODAY CONTACT US FOR MORE DETAILS experience economist european center for experience economy info@experience-economy.nl EXPERIENCE ECONOMY CERTIFICATION APPLY FOR INTAKE INTERVIEW

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