Remote Research at IxD10

REMOTE DESIGN RESEARCH INTERACTION 10

I’M NATE BOLT

I’M NATE BOLT ROBOTIC DOG TREATS

I’M NATE BOLT ROBOTIC DOG TREATS DINOSAUR EXPLAINS IA

10 YEARS 234 STUDIES 2,815 PARTICIPANTS (MODERATED) 89 ORGANIZATIONS 19,120 HOURS

#ixd10 #Remote

7 #ixd10 #Remote

SO ANYWAY WHAT’s UP WITH YOU? Have you conducted remote testing before? Biggest concern (about remote silly)?

THE REMOTE DESIGN RESEARCH SITUATION

DESIGN RESEARCH CONCEPT ETHNOGRAPHY TESTING PERSONA SURVEYS DEVELOPMENT IDEATION NEEDS GAME BASED ASSESSMENT ELICITATION

Remote Research In person Remote Deﬁnition: Research where the participant is not sharing physical space with the researcher. % of qualitative research done remotely* *Source: BP’s best guess

THE WHOLE REMOTE PART OF THIS

When does remote win?

Native Environment Cheap ethnography, not cheap lab.

Real Time Allows self-motivated tasks.

I’ll trade you time for physical presence

Involved Observers Easier to collaborate in real time.

Geography

When does remote fail?

Bandwidth Yes, it’s an issue.

Translation It’s expensive and diﬃcult to do live.

Minors Consent is a bear. Especially if they’re under 13.

Faces Most users don’t have webcams. Webcams are a little invasive.

Designing REMOTE STUDIES

TIME-AWARE Tasks Told to ﬁnd purple pumps. Has to wear this for sister’s wedding this weekend. Doesn’t care. Whole diﬀerent interview.

Real Time OBservers

Portable Research

Change on the fly “No one seems engaged in the laptop customizer” “Let’s add questions about who they get recommendations from”

prototypes, wireframes, Sketches = heck yes

Usabilla Clicks & Questions Heatmaps You do your own recruiting $49 - $199

Loop11 (un-moderated)

PlainFrame SNEAK PREVIEW

Communication phone Skype / VOIP Reliable Cheap or free Can be expensive Harder for users for international Can combine with Conference calls screensharing to needed for stress user’s observers connection The Past The Future

Screen-sharing Standalone Integrated Adobe Connect UserVue LiveLook WebEx GoToMeeting

Adobe Acrobat Connect - $39/mo

Recording Tools Hardware Software Phone Patch Camtasia (Windows) Cables iShowU HD (Mac)

Recruiting FOR REMOTE

Recruiting Options realness Grab someone in the hallway Grab someone who isn’t directly involved in your project IM your friends for a quick look Panels and recruiting agencies Real customers from marketing lists Site intercepts

Gold Standard Live recruiting Get as close as you can

Recruiting Options Ethnio Links or house ads to online forms Recruiting agencies Customer email lists Panels Craigslist/online ads

use Ethnio when Website access Some budget Quotas are relatively simple

use forms when You can place a link but not code Low budget Quotas are relatively complex Options: Google Docs Wufoo

use Agencies when No website access People whine about ﬁrst-time visitors Higher budget Online recruiting failed

Customer lists Sub-segments Ownership requirements No website access

PANELS

Craigslist When other methods don’t work No dough Takes a while Embarrassing to admit to your friends

Live Recruiting Math Target: 6 recruits/hour Allow for: 1% response (low average) You Need: 8-10,000 uniques/day

Paying Incentives Collect minimal personal info Deliver quickly Appropriate for location

HOW TO BE graceful When All Your TECHNOLOGY BREAKS

What they worry about

WHO ARE YOU AND CAN I TRUST YOU?

IF YOU CAN SEE MY SCREEN, CAN YOU SEE MY FACE?

WILL YOU BE ABLE TO TAKE CONTROL OF MY COMPUTER?

WILL YOU HELP ME GET THE PLUG IN OFF MY COMPUTER AT THE END?

WILL THIS WORK IF I HAVE A FIREWALL/PROXY/STRICT IT DEPARTMENT?

IS THIS GOING TO END UP ON YOUTUBE?

Advanced Techniques High Emotions

OXYMORON? Remote empathy

hybrid studies Numbers actually do lie sometimes And they don’t tell you the why 3-5 remote interviews is all you need

mobile Research?

Advanced Techniques One to many moderation Multi-threading

Burn the script Find out what matters.

The Future

remoteusability.com

@boltron

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Remote Research at IxD10

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