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@BarbaraNixon<br />Twitter:What’s in it for me?<br />A Guide for <br />Public Relations Students<br />
WII-FM<br />
Learn<br />Learn<br />
Laugh<br />Laugh<br />
Share<br />Share<br />
Network<br />Network<br />
Win<br />
Quick Quiz<br />
140<br />
Tweet<br />
@<br />
RT<br />
#<br />
DM<br />
TweetDeck& Seesmic<br />
?<br />
What has captured your interest?<br />
Following > Followers<br />
Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Interim Chair, Communication Department<br />Assistant Professor of PR<...
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Twitter: WII-FM

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A Twitter guide for public relations students

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  • So you’re probably thinking . . . What’s in it for me?I’ve broken it down into four main categories.
  • Learn
  • LaughImage Credit: http://www.flickr.com/photos/7900943@N06/2415832454/
  • SharePhoto Credit: http://www.flickr.com/photos/58117789@N00/534883941/
  • NetworkPhoto Credit: http://www.flickr.com/photos/13053707@N00/102413554/
  • Through Twitter, I have won numerous prizes/contests including:Riding in a pace car in a NASCAR racePandora hatJeff Gordon / Pepsi Max jacketFast food gift cards4 tix to Daytona 500Books250,000 Priority Club pointsPhoto Credit: http://reckon.posterous.com/keep-this-coupon-0
  • But first . . . A Test. I’ll show you a word, number or character. . . You tell me what it means.Photo Credit: http://www.flickr.com/photos/carnivillain/2089285039/sizes/o/in/photostream/
  • Number of characters you can use in a tweet
  • A message sent on Twitter
  • The symbol you use to identify that you’re replying to someone
  • Retweet = Forwarding a message written by someone else
  • Hashtag = Used to identify a category or theme for your message. Example: #FollowFriday or #COMM2322 (or #TopChef, #NASCAR)
  • Direct Message = A private message sent to just one person. (And a “twoops” is an accidental @ message when you meant to send a DM)
  • The Fail Whale = Image used when Twitter is down
  • Twitter clients (Tweetdeck &amp; Seesmic). Easier for many to use than the web-based interface
  • The question that Twitter asks you to answer.
  • This makes more sense to me . . . Answer the question “What has captured your interest?”Share ideas, links, things that made you scratch your head or laugh . . . Ask questions.
  • Remember these two things:
  • FIRST:For you to benefit from Twitter, you MUST be following “good” people or accounts. Otherwise, you’re wasting your time.What was it like when you FIRST started using Twitter?Image Credit: http://www.flickr.com/photos/51035764102@N01/2002866892/
  • http://twitter.com/#!/BarbaraNixon/starterpack4prstudents-17/members
  • SECOND: Keep it clean. Potential employers (and your professors . . . Maybe even your parents!) may read anything you write and post online.
  • And these last three aren’t about TwitterImage Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
  • Keep yourself informed about the world of PR. I read Ragan’s PR Daily (it comes to my e-mail each morning), and I listen to For Immediate Release (twice a week) and Inside PR (once a week).
  • Transcript of "Twitter: WII-FM "

    1. 1. @BarbaraNixon<br />Twitter:What’s in it for me?<br />A Guide for <br />Public Relations Students<br />
    2. 2. WII-FM<br />
    3. 3. Learn<br />Learn<br />
    4. 4. Laugh<br />Laugh<br />
    5. 5. Share<br />Share<br />
    6. 6. Network<br />Network<br />
    7. 7. Win<br />
    8. 8.
    9. 9. Quick Quiz<br />
    10. 10. 140<br />
    11. 11. Tweet<br />
    12. 12. @<br />
    13. 13. RT<br />
    14. 14. #<br />
    15. 15. DM<br />
    16. 16.
    17. 17. TweetDeck& Seesmic<br />
    18. 18. ?<br />
    19. 19. What has captured your interest?<br />
    20. 20.
    21. 21. Following > Followers<br />
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26. Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Interim Chair, Communication Department<br />Assistant Professor of PR<br />Southeastern University<br />Life Member & Past President of the International Listening Association (listen.org)<br />E-mail: bbnixon@seu.edu<br />Twitter: @barbaranixon<br />Skype: barbara.b.nixon<br />Blog: publicrelationsmatters.com<br />
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