Twitter: WII-FM

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A Twitter guide for public relations students

A Twitter guide for public relations students

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  • So you’re probably thinking . . . What’s in it for me?I’ve broken it down into four main categories.
  • Learn
  • LaughImage Credit:
  • SharePhoto Credit:
  • NetworkPhoto Credit:
  • Through Twitter, I have won numerous prizes/contests including:Riding in a pace car in a NASCAR racePandora hatJeff Gordon / Pepsi Max jacketFast food gift cards4 tix to Daytona 500Books250,000 Priority Club pointsPhoto Credit:
  • But first . . . A Test. I’ll show you a word, number or character. . . You tell me what it means.Photo Credit:
  • Number of characters you can use in a tweet
  • A message sent on Twitter
  • The symbol you use to identify that you’re replying to someone
  • Retweet = Forwarding a message written by someone else
  • Hashtag = Used to identify a category or theme for your message. Example: #FollowFriday or #COMM2322 (or #TopChef, #NASCAR)
  • Direct Message = A private message sent to just one person. (And a “twoops” is an accidental @ message when you meant to send a DM)
  • The Fail Whale = Image used when Twitter is down
  • Twitter clients (Tweetdeck & Seesmic). Easier for many to use than the web-based interface
  • The question that Twitter asks you to answer.
  • This makes more sense to me . . . Answer the question “What has captured your interest?”Share ideas, links, things that made you scratch your head or laugh . . . Ask questions.
  • Remember these two things:
  • FIRST:For you to benefit from Twitter, you MUST be following “good” people or accounts. Otherwise, you’re wasting your time.What was it like when you FIRST started using Twitter?Image Credit:
  • SECOND: Keep it clean. Potential employers (and your professors . . . Maybe even your parents!) may read anything you write and post online.
  • And these last three aren’t about TwitterImage Credit: Adapted from
  • Keep yourself informed about the world of PR. I read Ragan’s PR Daily (it comes to my e-mail each morning), and I listen to For Immediate Release (twice a week) and Inside PR (once a week).


  • 1. @BarbaraNixon
    Twitter:What’s in it for me?
    A Guide for
    Public Relations Students
  • 2. WII-FM
  • 3. Learn
  • 4. Laugh
  • 5. Share
  • 6. Network
  • 7. Win
  • 8.
  • 9. Quick Quiz
  • 10. 140
  • 11. Tweet
  • 12. @
  • 13. RT
  • 14. #
  • 15. DM
  • 16.
  • 17. TweetDeck& Seesmic
  • 18. ?
  • 19. What has captured your interest?
  • 20.
  • 21. Following > Followers
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Contact Me
    Barbara B. Nixon, Ph.D. (ABD)
    Interim Chair, Communication Department
    Assistant Professor of PR
    Southeastern University
    Life Member & Past President of the International Listening Association (
    Twitter: @barbaranixon
    Skype: barbara.b.nixon