Ethical Concerns In PR Research

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Slides to accompany a discussion in Prof. Barbara Nixon's PR Research class at Georgia Southern University

Slides to accompany a discussion in Prof. Barbara Nixon's PR Research class at Georgia Southern University

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  • Except where noted, content in this presentation comes from:Stacks, D. (2002). Primer of public relations research. New York: The Guilford Press.Photo Credit: http://www.flickr.com/photos/96526303@N00/3871244816/
  • In your groups, explore either the PRSA or IABC Code of Ethics. What do they say about research?IABC Code of Ethics: http://www.iabc.com/about/code.htmPRSA Code of Ethics:http://www.prsa.org/aboutUs/ethics/preamble_en.html
  • Photo Credit: http://www.teletoon.fr/upload/goodies/76/7/1767.jpg
  • Photo Credit: http://blogs.poz.com/shawn/horshack.jpg
  • Photo Credit: http://www.flickr.com/photos/17731548@N00/891079569/
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  • Photo Credit: http://www.flickr.com/photos/tekmagika/2212767142/sizes/o/
  • When in doubt, remember the platinum rule: do unto others as THEY would have done unto THEMPhoto Credit:http://universeofluxury.com/wp-content/uploads/2008/03/periodic.jpg

Transcript

  • 1. W.W.E.P.R.R.D.?
    Ethical Concernsin Public Relations Research
    Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
  • 2. Code of Ethics
  • 3. Treat participants honestly & fairly
    1
  • 4. Voluntary, not required
    2
  • 5. Maintain confidentiality
    3
  • 6. Follow through with reward & debrief
    4
  • 7. Do no harm
    5
  • 8. Educate
    6
  • 9. Platinum Rule
    7
  • 10. Contact Me
    Barbara B. Nixon, Ph.D. (ABD)
    Assistant Professor of Public Relations
    Georgia Southern University
    Life Member & Past President of the International Listening Association (listen.org)
    E-mail: bnixon@georgiasouthern.edu
    Twitter: barbaranixon
    Skype: barbara.b.nixon
    Blogs: publicrelationsmatters.com & learnercentered.wordpress.com