Ethical Concerns In PR Research

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Except where noted, content in this presentation comes from:Stacks, D. (2002). Primer of public relations research. New York: The Guilford Press.Photo Credit: http://www.flickr.com/photos/96526303@N00/3871244816/

In your groups, explore either the PRSA or IABC Code of Ethics. What do they say about research?IABC Code of Ethics: http://www.iabc.com/about/code.htmPRSA Code of Ethics:http://www.prsa.org/aboutUs/ethics/preamble_en.html

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When in doubt, remember the platinum rule: do unto others as THEY would have done unto THEMPhoto Credit:http://universeofluxury.com/wp-content/uploads/2008/03/periodic.jpg

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Ethical Concerns In PR Research - Presentation Transcript

W.W.E.P.R.R.D.?
Ethical Concernsin Public Relations Research
Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
Code of Ethics
Treat participants honestly & fairly
1
Voluntary, not required
2
Maintain confidentiality
3
Follow through with reward & debrief
4
Do no harm
5
Educate
6
Platinum Rule
7
Contact Me
Barbara B. Nixon, Ph.D. (ABD)
Assistant Professor of Public Relations
Georgia Southern University
Life Member & Past President of the International Listening Association (listen.org)
E-mail: bnixon@georgiasouthern.edu
Twitter: barbaranixon
Skype: barbara.b.nixon
Blogs: publicrelationsmatters.com & learnercentered.wordpress.com