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W.W.E.P.R.R.D.?<br />Ethical Concernsin Public Relations Research<br />Barbara B. Nixon, Ph.D. (ABD)     ::      Georgia S...
Code of Ethics<br />
Treat participants honestly & fairly<br />1<br />
Voluntary, not required<br />2<br />
Maintain confidentiality<br />3<br />
Follow through with reward & debrief<br />4<br />
Do no harm<br />5<br />
Educate <br />6<br />
Platinum Rule<br />7<br />
Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Assistant Professor of Public Relations<br />Georgia Southern Universit...
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Ethical Concerns In PR Research

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Slides to accompany a discussion in Prof. Barbara Nixon's PR Research class at Georgia Southern University

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  • Except where noted, content in this presentation comes from:Stacks, D. (2002). Primer of public relations research. New York: The Guilford Press.Photo Credit: http://www.flickr.com/photos/96526303@N00/3871244816/
  • In your groups, explore either the PRSA or IABC Code of Ethics. What do they say about research?IABC Code of Ethics: http://www.iabc.com/about/code.htmPRSA Code of Ethics:http://www.prsa.org/aboutUs/ethics/preamble_en.html
  • Photo Credit: http://www.teletoon.fr/upload/goodies/76/7/1767.jpg
  • Photo Credit: http://blogs.poz.com/shawn/horshack.jpg
  • Photo Credit: http://www.flickr.com/photos/17731548@N00/891079569/
  • Photo Credit: http://www.flickr.com/photos/37083797@N00/3626881087/
  • Photo Credit: http://www.flickr.com/photos/13101875@N00/242156831/
  • Photo Credit: http://www.flickr.com/photos/tekmagika/2212767142/sizes/o/
  • When in doubt, remember the platinum rule: do unto others as THEY would have done unto THEMPhoto Credit:http://universeofluxury.com/wp-content/uploads/2008/03/periodic.jpg
  • Transcript of "Ethical Concerns In PR Research"

    1. 1. W.W.E.P.R.R.D.?<br />Ethical Concernsin Public Relations Research<br />Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University<br />
    2. 2. Code of Ethics<br />
    3. 3. Treat participants honestly & fairly<br />1<br />
    4. 4. Voluntary, not required<br />2<br />
    5. 5. Maintain confidentiality<br />3<br />
    6. 6. Follow through with reward & debrief<br />4<br />
    7. 7. Do no harm<br />5<br />
    8. 8. Educate <br />6<br />
    9. 9. Platinum Rule<br />7<br />
    10. 10. Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Assistant Professor of Public Relations<br />Georgia Southern University<br />Life Member & Past President of the International Listening Association (listen.org)<br />E-mail: bnixon@georgiasouthern.edu<br />Twitter: barbaranixon<br />Skype: barbara.b.nixon<br />Blogs: publicrelationsmatters.com & learnercentered.wordpress.com<br />
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