This document discusses ethical concerns in public relations research and outlines a code of ethics researchers should follow. The code includes treating participants honestly and fairly, ensuring participation is voluntary, maintaining confidentiality, following through on rewards and debriefing participants, doing no harm, educating participants, and following the Platinum Rule. It also provides contact information for the author.

1. W.W.E.P.R.R.D.? Ethical Concernsin Public Relations Research Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University

2. Code of Ethics

3. Treat participants honestly & fairly 1

4. Voluntary, not required 2

5. Maintain confidentiality 3

6. Follow through with reward & debrief 4

7. Do no harm 5

8. Educate 6

9. Platinum Rule 7

10. Contact Me Barbara B. Nixon, Ph.D. (ABD) Assistant Professor of Public Relations Georgia Southern University Life Member & Past President of the International Listening Association (listen.org) E-mail: bnixon@georgiasouthern.edu Twitter: barbaranixon Skype: barbara.b.nixon Blogs: publicrelationsmatters.com & learnercentered.wordpress.com