Things Public Relations StudentsNeed to Know About Social Media<br />Now.<br />Barbara B. Nixon<br />Assistant Professor :...
What the heck IS social media?<br />Video Credit: Social Media Revolution Refresh by Erik Qualman<br />
Where are your customers?<br />
Listen first.<br />
Share<br />Then share.<br />
Social media is<br />
Be paranoid.<br />Just a little.<br />
The “Suck OR Die” Factor<br />
Google Yourself<br />“Just ask yourself: Would [potential employers] trust their organization’s reputation to someone who ...
Keep learning.<br />
A Warning<br />
Beware of Shiny Object Syndrome<br />
Three Challenges<br />
Read. This. Now.<br />Groundswell: <br />Winning in a World Transformed by Social Technologies<br />Charlene Li & Josh Ber...
Join. This. Now.<br />
Develop. This.Now.<br />
For links to sites mentioned today, see bit.ly/fpralinks<br />
Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Public Relations Faculty<br />Southeastern University & Georgia Souther...
7 Things PR Students Need to Know About Social Media NOW
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7 Things PR Students Need to Know About Social Media NOW

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  • Photo Credit: http://www.flickr.com/photos/platinum/4003281/sizes/z/
  • See the complete video at http://socialnomics.net/video/Photo Credit: http://www.flickr.com/photos/duncan/514417739/in/photostream/
  • Photo Credit: http://www.flickr.com/photos/brapke/226101874/Where do you already have an online presence?
  • Photo Credit: “Through the Telescope,” Barbara Nixon, 2005Photo Credit: Number 2, http://www.flickr.com/photos/lwr/759383225/in/photostream/
  • Photo Credit: “Listening,” Barbara Nixon, 2004Photo Credit: Number 3, http://www.flickr.com/photos/lwr/2114589121/in/photostream/
  • Photo Credit: Girls Sharing, http://www.flickr.com/photos/58117789@N00/534883941/Photo Credit: Number 4, http://www.flickr.com/photos/lwr/346551752/in/photostream/
  • Photo Credit: Number 5, http://www.flickr.com/photos/lwr/52621152/in/photostream/
  • Photo Credit: Worried Girl,http://www.flickr.com/photos/malloreigh/132594163/in/photostream/Photo Credit: Number 6,http://www.flickr.com/photos/lwr/3034561261/in/photostream/
  • Photo Credit: http://www.flickr.com/photos/stephenburch/363692861/“product+sucks”“company+sucks”“die+company”“i+hate+company”
  • Be bold. See what happens when you click “I’m feeling lucky” – it’s likely that’s what an employer will do. Watch out for potential digital dirt.
  • Photo Credit: Number 7,http://www.flickr.com/photos/eurritimia/369919302/in/photostream/
  • Photo Credit: http://www.flickr.com/photos/96dpi/3816391053/
  • Watch out for acquiring Shiny Object Syndrome! The “I-want-one-of-those” phase (ConstantinBasturea)
  • Photo Credit: http://www.flickr.com/photos/dreisekunden/2343929926/
  • Create your own personal Social Media Policy. See http://publicrelationsmatters.com/2008/10/07/create-your-own-social-media-policy/
  • Image Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
  • Photo Credit: http://www.flickr.com/photos/richardaustin/2085854939/sizes/o/
  • 7 Things PR Students Need to Know About Social Media NOW

    1. 1. Things Public Relations StudentsNeed to Know About Social Media<br />Now.<br />Barbara B. Nixon<br />Assistant Professor :: Southeastern University<br />
    2. 2. What the heck IS social media?<br />Video Credit: Social Media Revolution Refresh by Erik Qualman<br />
    3. 3. Where R U @?<br />
    4. 4.
    5. 5. Where are your customers?<br />
    6. 6. Listen first.<br />
    7. 7. Share<br />Then share.<br />
    8. 8. Social media is<br />
    9. 9. Be paranoid.<br />Just a little.<br />
    10. 10. The “Suck OR Die” Factor<br />
    11. 11. Google Yourself<br />“Just ask yourself: Would [potential employers] trust their organization’s reputation to someone who can’t keep his or her own intact?” — Felipe Benitez<br />
    12. 12. Keep learning.<br />
    13. 13. A Warning<br />
    14. 14. Beware of Shiny Object Syndrome<br />
    15. 15. Three Challenges<br />
    16. 16. Read. This. Now.<br />Groundswell: <br />Winning in a World Transformed by Social Technologies<br />Charlene Li & Josh Bernoff<br />
    17. 17. Join. This. Now.<br />
    18. 18. Develop. This.Now.<br />
    19. 19.
    20. 20. For links to sites mentioned today, see bit.ly/fpralinks<br />
    21. 21. Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Public Relations Faculty<br />Southeastern University & Georgia Southern University<br />Life Member & Past President of the International Listening Association (listen.org)<br />E-mail: bbnixon@seuniversity.edu<br />Twitter: barbaranixon<br />Skype: barbara.b.nixon<br />Blog: publicrelationsmatters.com<br />

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