7 Things PR Students Need to Know About Social Media NOW

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  • Photo Credit: http://www.flickr.com/photos/platinum/4003281/sizes/z/
  • See the complete video at http://socialnomics.net/video/Photo Credit: http://www.flickr.com/photos/duncan/514417739/in/photostream/
  • Photo Credit: http://www.flickr.com/photos/brapke/226101874/Where do you already have an online presence?
  • Photo Credit: “Through the Telescope,” Barbara Nixon, 2005Photo Credit: Number 2, http://www.flickr.com/photos/lwr/759383225/in/photostream/
  • Photo Credit: “Listening,” Barbara Nixon, 2004Photo Credit: Number 3, http://www.flickr.com/photos/lwr/2114589121/in/photostream/
  • Photo Credit: Girls Sharing, http://www.flickr.com/photos/58117789@N00/534883941/Photo Credit: Number 4, http://www.flickr.com/photos/lwr/346551752/in/photostream/
  • Photo Credit: Number 5, http://www.flickr.com/photos/lwr/52621152/in/photostream/
  • Photo Credit: Worried Girl,http://www.flickr.com/photos/malloreigh/132594163/in/photostream/Photo Credit: Number 6,http://www.flickr.com/photos/lwr/3034561261/in/photostream/
  • Photo Credit: http://www.flickr.com/photos/stephenburch/363692861/“product+sucks”“company+sucks”“die+company”“i+hate+company”
  • Be bold. See what happens when you click “I’m feeling lucky” – it’s likely that’s what an employer will do. Watch out for potential digital dirt.
  • Photo Credit: Number 7,http://www.flickr.com/photos/eurritimia/369919302/in/photostream/
  • Photo Credit: http://www.flickr.com/photos/96dpi/3816391053/
  • Watch out for acquiring Shiny Object Syndrome! The “I-want-one-of-those” phase (ConstantinBasturea)
  • Photo Credit: http://www.flickr.com/photos/dreisekunden/2343929926/
  • Create your own personal Social Media Policy. See http://publicrelationsmatters.com/2008/10/07/create-your-own-social-media-policy/
  • Image Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
  • Photo Credit: http://www.flickr.com/photos/richardaustin/2085854939/sizes/o/

Transcript

  • 1. Things Public Relations StudentsNeed to Know About Social Media
    Now.
    Barbara B. Nixon
    Assistant Professor :: Southeastern University
  • 2. What the heck IS social media?
    Video Credit: Social Media Revolution Refresh by Erik Qualman
  • 3. Where R U @?
  • 4.
  • 5. Where are your customers?
  • 6. Listen first.
  • 7. Share
    Then share.
  • 8. Social media is
  • 9. Be paranoid.
    Just a little.
  • 10. The “Suck OR Die” Factor
  • 11. Google Yourself
    “Just ask yourself: Would [potential employers] trust their organization’s reputation to someone who can’t keep his or her own intact?” — Felipe Benitez
  • 12. Keep learning.
  • 13. A Warning
  • 14. Beware of Shiny Object Syndrome
  • 15. Three Challenges
  • 16. Read. This. Now.
    Groundswell:
    Winning in a World Transformed by Social Technologies
    Charlene Li & Josh Bernoff
  • 17. Join. This. Now.
  • 18. Develop. This.Now.
  • 19.
  • 20. For links to sites mentioned today, see bit.ly/fpralinks
  • 21. Contact Me
    Barbara B. Nixon, Ph.D. (ABD)
    Public Relations Faculty
    Southeastern University & Georgia Southern University
    Life Member & Past President of the International Listening Association (listen.org)
    E-mail: bbnixon@seuniversity.edu
    Twitter: barbaranixon
    Skype: barbara.b.nixon
    Blog: publicrelationsmatters.com