3. EXECUTIVE SUMMARY
Coffee shop for IT is a coffee shop located at HACINCO student vilage in
Nhan Chinh village, Thanh Xuan district, Hanoi favorably locates among
big Universities of the country.
We aim to serve the students of IT that everybody can
work, communication in information technology.
Expression coffee shop serves all type of coffee to provide refreshment.
4. THE DIRECTORS
Legal form of ownership: We have decided to operate this business as a
partnership, with us each specializing in our own areas. This can be
seen as follows:
Le Xuan My Hanh: Technical Support Manager
Duong Manh Tuan: General Manager
Vu Dinh Hung: Finance Manager
5. MISSION STATEMENT
“To provide a friendly community support through customer involvement,
comfortable atmosphere where the customer can receive quality,
service and entertainment at a reasonable price.”
7. MARKET NEED
Customer Competitive
Convenience
services pricing
The area of coffee Servicing the customer Expression pricing
shop is convenient with superior attention. scheme will be based
for information Servicing the customer on a competitive
technology customer with superior attention pricing model with
because it is near to is what the employee other similar product
college area. are trained to provide. providers
8. SWOT ANALYSIS
Strength :
• Ensure quality of product
• Focusing on customer IT and preferences
• Pricing policy
• Convenient area
• Friendly environment
10. SWOT ANALYSIS
Opportunity :
• Introduce online/ telephone order system
• Developing new product and services in future
• Books for IT, line network high quality.
Threats :
• Government rules and regulation
13. GOAL - OBJECTIVES
Goal
Generate monthly sales revenues of 3% of the target market within 18
months of opening.
Objectives
Maintain a high standard of quality and service
Ensure a friendly comfortable atmosphere
Place monthly ads in schools, university.
Retain customer satisfaction
14. TARGET CUSTOMER
• The customer will be between 18 to 55 years old.
• Middle class, students, professionals, and youngsters who like IT
15. ADVERTISEMENT
• Online marketing
• SEO / Google AdWords
• Facebook Fan page
• Forum seeding
• SMS marketing
• Exchange logo
20. IMPLEMENTATION CONTROL
The purpose of expression marketing plan is to serve as guide for the
business. The following area will be monitoring to gauge performance:
Revenue: monthly and annual
Expenses : monthly and annual
Customer satisfaction
Editor's Notes
such as National University of Social Science and Humanity, National University of Natural Science, University of Law, University of Architecture, Phuong Dong University , FPT-APTECH, NIIT, Amsterdam High School…
Expression is in its first year of business as a start-up business. It recognized the fact that a comprehensive, strategic marketing plan is required to ensure profitability and success. Expression offers verity in coffee. The market need is for coffee shop that provide refreshment, convenience and reasonable price charged. Situational analysis also include
