24-7 newsroom

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Presentation on preparing the newsroom for a 24-7 hour product. No deadlines, just publish as we get it.....Now.

Presentation on preparing the newsroom for a 24-7 hour product. No deadlines, just publish as we get it.....Now.

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  • 1. Leading the 24/7 Newsroom American Press Institute February 13-16, 2007 Reston, Virginia
  • 2.  
  • 3.  
  • 4.  
  • 5. Global Citizens
    • Media landscape is changing at an unprecedented pace
    • People expect to access news & info any time & wherever they are
    • They need the ability to connect with others, especially those who share their needs and interests. ( this especially applies to women)
    • They use multiple screens & opportunities to share and consume information
  • 6. New Citizens Segment of community not served or underserved by our products
    • Old world
    • Editors (select news)
    • Community defined geographically
    • One daily source
    • One way advertising
    • Consumers browse lists for information
    • New world
    • Consumers select, even create
    • Community virtually defined
    • Multi sources-multi channels
    • Portfolio matches buyers wants with sellers offerings
    • Consumers expect precise match to search criteria
  • 7. BOSTON.COM Boston Globe web site
  • 8. boston.com
  • 9. Boston.com
  • 10. Boston.com
    • Most viewers = middle of day
    • Why? #1 reason, to escape their job
    • 4 million unique visitors, month
    • 1.8 million registered
    • 180 million page views per month
  • 11. Boston.com
    • Staff = 20 full time, 26 total
      • Processing, uploading, etc.
      • 80% of news available for live news updates
      • Live update now 8a-4p; moving to 8a-11p
  • 12.  
  • 13. Boston.com blogs
    • 40 bloggers at BOSTON GLOBE
  • 14. Boston Globe blogs
    • Serve to deepen site engagement
    • A way to file news briefs, scores, etc.
    • Have obscenity filters
    • Must register
    • Validate email or use graphic validation
    Top Blogs (2.63 million page views in January 07) Local News 1.6 mil Business 388 thous Baseball 146 thous Football 76 thous
  • 15. What’s working for boston.com?
    • Videos: Reader videos ‘through the roof!’
    • Staff produced videos: Short & sweet, don’t overproduce
    • Photo Galleries: Reader submitted and staff
    • Archives: Now opened back to 2003. Use to be two weeks
  • 16. Digital Storytelling Jay Small Director of online audience, E.W.Scripps Co. Videos, Soundslides, Photo galleries, Database When do we use what?
  • 17. Reconsider the process of storytelling Comparing print to web
    • Print
    • Prose-text
    • Data
    • Photo
    • Graphics
    • information
    • Web
    • Video
    • Audio
    • Search
    • animation
    Know the difference between stories suited for different digital forms
  • 18. The future
    • 5-10 years- online growth will replace print as dominant income producer
    • Assigning Editors- Taking on a much bigger role in deciding multimedia stories
    • How much you want to do will depend on the resources provided
  • 19. Multimedia reporters
    • Reporters provided with tools
    • Audio, video, still & all-in-one devices
    • Network access everywhere
    • More value than ever in ‘being there’
    • Encouraged to be out of office
    Equipment Most using MACS - iMovie (ease of use) Powerbooks with wireless broadband Upload from anywhere Work from the road
  • 20. Good video storytelling Morning Call Video
    • Photographers carry video cameras
    • Transmit from car
    • Short
    • Effective
  • 21. More ways to communicate
    • Cooking recipes using video
    • Useful tips (video)
    • Video podcasts for commuters
    • Audio reports
    • Sound clips
    • Press conference video
  • 22. How do we tell stories? Not so simple anymore
    • Prose
    • Images
    • Sounds
    • Motion
    • Database (searchable)
    • Links
    • Mix of above
  • 23. Ventura County Times (100,000) venturacountytimes.com Time stamped
  • 24. Ventura County Blogs
    • Committed entire training budget to multimedia
    • 15 bloggers
    • 24 fully trained multimedia journalists
  • 25. Road trip Washingtonpost.com
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30. Case study nashuatelegraph.com
  • 31. The Telegraph Nashua, NH
  • 32. Where Nashua started
    • Patchwork design
    • Poor graphics
    • Dead-end navigation
    • No multimedia
    • No dedicated editorial staff
    • No web designers
    • Shovelware (auto feed)
    • *Willingness to change
    • *Learning Newsroom
  • 33. Change
    • Innovation is not free
    • New skills, new titles
    • No deadlines
    • Non-narrative storytelling
    • The web, not print
    • New user experience
  • 34. Nashuatelegraph.com
  • 35. Readership & Revenue since 2006
    • Print circulation down 3.5%
    • Web PVs up 30%
    • Online revenue up 15%
    • Online revenue 2004-2007 = 100% growth
  • 36. What’s working
    • Redesigned site - code, visuals, content
      • Involve staff and desk editors
    • Remove production barriers
      • Make it easier for non-tech staff
    • Project request process
    • Company wide business plan meetings
    • Investing in multimedia
    • Good not perfect
    • Reorganization
    • Having fun
  • 37. Roadblocks
    • New skills, not yet taught at J-school
    • Competing for talent in a global market
    • Small newspapers
    • Costs: Server space, developers, hardware, software
    • New titles: Programmers, Project managers, interactive media reporters, etc.
  • 38. Coming right up
    • Site redesign
    • Reader submitted content
    • Primary elections (nhprimary.com)
    • Community blogs
    • Traffic cameras
    • Live High School scores
    • Reporter created multimedia
    • Increased marketing effort
    • Improved customer service
    • Dedicated Web reporter
  • 39. 2008?
    • New editorial front end
    • Fully mobile staff capability
    • Extend the audience beyond ‘news’
    • Hyper-local news and advertising
    • Mobile alerts
    • Geo-tagged stories and discoverability
  • 40. Wilmington News Journal Delawareonline.com
  • 41. DOL AM Webcast
    • Hired full time broadcaster
    • Camera set up in newsroom
    • Staff provides video
    • Advertising
  • 42. delawareonline.com
  • 43. Photo Galleries
  • 44. High School sports videos
  • 45. News room
    • Full time web entertainment editor
      • Updates stories & photos 8 hours a day
      • News staff works for print and online
      • 24-7 Digital News desk operation
  • 46. DO Mantra
    • Something going on? Get it online fast
    • Report for online - write for print
    • Use AP bullet approach for breaking news
    • Recognize you are communicating with a different audience
  • 47. DO Key to success
    • January 06 - 100 web updates
    • November 06 - 1200 web updates
      • Traffic increased concurrently
    • Make traffic reports available to staff
    • Use Photo Galleries & Videos
  • 48. Millennials rising The next generation of news readers
    • G.I. 1901-1924
    • Silent 1925-1942
    • Boomers 1943-1960
    • Gen X 1961-1981
    • Millennial 1982-200?
    • No generation has ever been a linear extention of the one before
  • 49. Millennial tech Skills
    • Basic tech skills now include
      • Basic software literacy
      • Email and web design
      • Internet research (googling)
      • Instant messaging (multiple ways)
  • 50. Basic writing skills
    • Basic writing skills now include
      • Word processing
      • Desktop publishing
      • Power point)
      • Audio & Video streaming
      • telecommunications
  • 51. New Language
  • 52. Basic work skills
    • Multi tasking
    • Filtering information
    • Interactivity
    • Real time decision making
  • 53. Reaching Millennial readers
    • Of all generations ‘Silent’ (1925-1942) read newspapers the most and are the only ones maintaining steady readership
    • Of all generations Millennials (1982-200?) read newspapers the least
  • 54. News for Millennials
    • Smart
    • Interactive
    • Diverse Platforms
    • Consumer generated content
  • 55. Motivating Millennials
    • Serve their need to filter information
    • Be relevant to their daily lives
    • Allow interactivity
    • Provide discussion, not argument
    • Fill a civic need
    • Find & stress the positive
    • Give them bylines
  • 56. What we can do
    • Think differently
      • This is a time of change
    • Make innovation doable
    • Focus on outcome. Require everyone to think about a growing audience that wants interactive content
    • Convey the news the way we actually consume the news
  • 57. Celebrate success
    • Share traffic reports throughout the day
    • Show off great projects on TV monitors or with email
    • Encourage everyone to become mutimedia reporters
  • 58. Keys to success
    • Get readers involved
    • Give readers choices
    • Reader submitted content
    • Make content available
      • (web, cell, pda, email, etc.)
    • Teach willing people new skills.
  • 59. More keys
    • Photographers playing big role
      • Shooting video, Soundslides
      • Photo galleries extremely popular
      • allow creativity
    • Unconventional tasks for all
      • Multitasking reporters, editors
  • 60. Bottom line
    • We need to get people what the want, when, where and how they want it.
  • 61. The Virtual Newsroom
    • Opening your newspaper to online content
    • Engage your current readers and acquire new readers
  • 62. Using the web to drive content
  • 63. Allowing readers to submit content Letters, Briefs, press releases, scores, photos, etc.
  • 64.  
  • 65. Citizen Journalism Content produced by citizens 2021, citizens will produce 50% of news peer to peer
  • 66. #1 Citizen Journalism site in world
  • 67. 50,000 citizen journalists
  • 68.  
  • 69.  
  • 70.  
  • 71.  
  • 72. Why now?
    • The internet
      • Little cost to create & distribute content
      • Easy to use publishing tools
      • Consumers increasingly more comfortable with technology
      • More advertising $ shifted to online media
    • Trust in mainstream media is failing
      • I believe most of what I read in my daily newspaper
          • 1985: 84%
          • 2004: 54%
  • 73. Who’s online?
    • 74% men, 71% women using the internet
    • 88% of those 18-29 are online
    • E-mail most popular activity (91%)
    • 68% go online for news
    • 27% read blogs (skyrocketing)