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IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
IA Summit 2013: Collaborative Design
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IA Summit 2013: Collaborative Design

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Kelani Nichole, Sr. UX Strategist at Big Spaceship, shares her thoughts on collaborative design workshops for the IA Summit 2013.

Kelani Nichole, Sr. UX Strategist at Big Spaceship, shares her thoughts on collaborative design workshops for the IA Summit 2013.

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  • 1. IASummit2013COLLABORATIVE DESIGN04.05-07.2013Monday, April 8, 13
  • 2. 04.05-07.2013HELLO.Monday, April 8, 13
  • 3. 04.05-07.2013@KELANINICHOLEMonday, April 8, 13
  • 4. Back home in BrooklynDirector ProductStrategistsUserExperienceDesigners You?Monday, April 8, 13
  • 5. SketchRefineCritiquePresentDESIGN STUDIOMonday, April 8, 13
  • 6. What aboutwhen you don’tknow what allthe pieces are?Monday, April 8, 13
  • 7. Or what youwant to build?Monday, April 8, 13
  • 8. Or want to takeyour product ina whole newdirection?Monday, April 8, 13
  • 9. IT WORKED!Monday, April 8, 13
  • 10. An effective andactionable means to buildstrong relationshipsacross mixed client/agency teams.Whatwefound...Monday, April 8, 13
  • 11. A natural fit with ourworking style, and agreat way to inviteclients into our culture.Whatwefound...Monday, April 8, 13
  • 12. A way to get clients outof their typicalenvironment andengaging across internalwalls.Whatwefound...Monday, April 8, 13
  • 13. A means to create sharedownership in envisioningnew products, servicesand digital platforms.Whatwefound...Monday, April 8, 13
  • 14. 1. What does new product X look like when you login?2. How can we reinvent this customization tool?3. What is the new homepage experience on site Y?4. How can a new search and directory tool helpconnect people?5. How can we create a social shopping experience onthis eCommerce product page?How we’re using collaborative design:Monday, April 8, 13
  • 15. 1WHAT IS DESIGN STUDIO?Monday, April 8, 13
  • 16. How it WorksPresent CritiqueSketch Refine/Repeat321 4Group providespositive and negativefeedbackSteal the best ideas –incorporate feedbackand refine conceptsPresent ideas to yourgroup from a user-focused POVGenerate ideasthrough quick roundsof sketchingMonday, April 8, 13
  • 17. • Generate eight ideas in 8 minutes – they should bedistinct concepts, and can be very rough.• Present & Critique with your group – 5 minutes each.Round 1Monday, April 8, 13
  • 18. • Steal the best ideas from your group – combine theminto 4 refined concepts, with a little more detail, in 10minutes.• Present & Critique with your group – 5 minutes each.Round 2Monday, April 8, 13
  • 19. • Collaborative Design – Divide & conquer to deepenone concept, incorporating the best elements byworking together for 20-30 minutes.• Present & Critique with the entire group, 5 minutesper team – vote on leading concepts.Round 3Monday, April 8, 13
  • 20. • Creates shared understanding around the designchallenges, user needs and functional scope.• Produces leading design patterns through iterationand consensus building.Why it works:Monday, April 8, 13
  • 21. 2HOW WE’RE USING ITMonday, April 8, 13
  • 22. Foster a sense ofownership,investment anddeepen engagementwith partners.Create a commonlanguage and frameof reference aroundthe product, unitecollaborators.2Functional Emotional1Why Collaborative Design?Monday, April 8, 13
  • 23. Build RelationshipsMonday, April 8, 13
  • 24. Overcome ObstaclesMonday, April 8, 13
  • 25. Establish a Common LanguageMonday, April 8, 13
  • 26. Create Shared UnderstandingMonday, April 8, 13
  • 27. • Research informs well-defined design challenges.• Background is presented at the beginning of theworkshop.• Participants break into teams of 4 or 5 for three rapidrounds of sketching, presentation and critique andthen refine ideas.• The whole group gathers together after the thirdround to regroup and build consensus.Overview of the WorkshopMonday, April 8, 13
  • 28. Tips: SketchingEveryone can sketch!It’s about quantityNOT quality.Focus on getting theidea down on paper,then refine.Monday, April 8, 13
  • 29. • Persona-first thinking should always leadpresentation of designs.• It’s about selling a concept and getting to the bestsolutions through collaboration.• The art of critique – focus on articulating thestrengths and weaknesses of each and every designsolution.Tips: Presentation & CritiqueMonday, April 8, 13
  • 30. • Aligning stakeholders on priority and scope.• Exploring a problem space from a user-focusedperspective.• Educating collaborators on how context impacts aperson’s needs, and what to expect from our iterativeproduct design process.• Working through internal politics, agendas, badideas and constraints.What its great for:Monday, April 8, 13
  • 31. • A simple brainstorming method you can run on-the-fly in an hour – it requires investment andpreparation.• A means to identifying a fleshed-out approach toimplementation.• A decision-making tool – consensus is different thanapproval.What its not:Monday, April 8, 13
  • 32. • Scheduling is a challenge – getting a group ofstakeholders in a room to sketch for six hours issometimes not so easy.• Environment is essential – table space, ambientmusic, healthy nourishment and the right leader.• Preparation – a well-framed set of challenges isessential in addition to a solid understanding of theparticipants roles & relationships.What it takes:Monday, April 8, 13
  • 33. 3HOW TO PREPAREMonday, April 8, 13
  • 34. People-focused ResearchUnderstanding not only user behavior across context, but alsoneeds and behaviors of internal stakeholders is essential.Monday, April 8, 13
  • 35. Frame the ChallengeSketching is uncomfortable enough, without a clearly definedchallenge your participants will struggle to dig-in.Monday, April 8, 13
  • 36. Provide some InspirationThought-starters should be easily accessible by eachparticipant as they hit mental blocks – a look at competitorsand innovators can help ignite creative sparks.Monday, April 8, 13
  • 37. Moderation & CritiqueA strong leader to guide the session is an essential component– to both keep the loudest voice in the room in check andencourage participants to push their critique.Monday, April 8, 13
  • 38. PEOPLE-FOCUSED RESEARCHHOW TO PREPARE A SESSIONMonday, April 8, 13
  • 39. Contextual Inquiry,Interviews & Surveys:Interrogate userbehavior, surfaceinternal and externalneeds, and exploreorganizationalchallenges.Monday, April 8, 13
  • 40. Analytics:Discover behavioralpatterns, investigatewhat’s working andwhat’s not,understand contextand device usage.Monday, April 8, 13
  • 41. Journey Workshops:Take an immersivestep-by-step journeyinto a problem space,discover thoughts,feelings, needs andconstraints acrosscontexts.Monday, April 8, 13
  • 42. Goal Alignment:Clearly articulatefindings fromresearch, and buildconsensus aroundleading goals.Monday, April 8, 13
  • 43. FRAME THE CHALLENGEHOW TO PREPARE A SESSIONMonday, April 8, 13
  • 44. Personas/Profiles:Create actionablerepresentations of thepeople and behaviorsyou’re designing for –personas are a greattool to have in asession.Monday, April 8, 13
  • 45. Experience Map:Illustrating theproblem spacethrough an experiencemap or user journeymap helps to anchordesign acrosscontexts.Monday, April 8, 13
  • 46. Content Outline:Participants havedifferent roles andrelationships with thecontent of a challenge– give them an outlineto work from.Monday, April 8, 13
  • 47. Requirements &Constraints:Clearly articulate thefunctionality thatmight be included –encourage blue skythinking but providesome foundation.Monday, April 8, 13
  • 48. Design Challenges:Articulate the leadingchallenges, explaininghow they align toyour research andstakeholder goals.Monday, April 8, 13
  • 49. PROVIDE SOME INSPIRATIONHOW TO PREPARE A SESSIONMonday, April 8, 13
  • 50. Competitive Analysis:What other solutionsare out there in theproblem space?What’s working, andwhat isn’t? Where doopportunities exist?Monday, April 8, 13
  • 51. Explore Paradigms:Look for inspiration ina completely differentproblem space, thinkabout how divergentparadigms could leadto opportunity.Monday, April 8, 13
  • 52. Outline ThoughtStarters:How would you beginto tackle thischallenge? What arethe most fertiledimensions of theproblem space?Monday, April 8, 13
  • 53. Ambience + Setup:Comfortable seatingfor groups is a must,music helps stimulatecreativity – make sureto stock up onsupplies to setparticipants up forsuccess.Monday, April 8, 13
  • 54. MODERATIONHOW TO PREPARE A SESSIONMonday, April 8, 13
  • 55. • Push your understanding of critique with each newsession – read up on methods and best practices.• Practice makes perfect – the more time spent incritique the better equipped you’ll be to lead it.Practice Critique.Monday, April 8, 13
  • 56. • Get to know your participants ahead of time – whatare their goals, needs and personal agendas?• If you don’t have a chance to interview participants,take the time to understand their role &responsibilities.Foster Alignment + Buy-in.Monday, April 8, 13
  • 57. • Keep pushing for more time and participants – themore diverse the disciplines the better the output.• Articulate the value of the collaborative session, whyits worth an investment, and what you’ll come outwith.Diversify + Excite.Monday, April 8, 13
  • 58. 4OUTPUT + LEARNINGSMonday, April 8, 13
  • 59. Monday, April 8, 13
  • 60. Monday, April 8, 13
  • 61. Monday, April 8, 13
  • 62. The work has justbegun.Collaborative designis a great startingpoint and explorationtool, but it requiresfurther definition andfollow-through.Monday, April 8, 13
  • 63. Monday, April 8, 13
  • 64. Solutions will evolve.At the end of asession it can feel as ifthe solution isobvious, but evolutionis inevitable as thesolutions are defined& refined.Monday, April 8, 13
  • 65. Monday, April 8, 13
  • 66. Communicatingoutput is essential.Consensus andunderstanding is ahuge part ofcollaborative design –it must be nurturedand kept alive.Monday, April 8, 13
  • 67. 1. Regroup with participants to review the output andconversation that happened in each round.2. Articulate the leading design patterns that emerged.3. Produce a readout deck to circulate with the team.4. Include photos of people sketching, presenting andphotograph work output.5. Position the work alongside next steps – be itwireframes, annotated sketches or otherdocumentation.After a session...Monday, April 8, 13
  • 68. This is just the beginning. The possibilities of thismethodology are vast – let’s continue to explore theapproach and push its boundaries.Monday, April 8, 13
  • 69. 04.05-07.2013THANKS.Monday, April 8, 13
  • 70. 04.05-07.2013QUESTIONS?@KelaniNichole+k.nichole@bigspaceship.comMonday, April 8, 13

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