Online Threats to a Brand    There are many threats faced by brand or company to online sites       1. Consumer Complaint ...
Upcoming SlideShare
Loading in …5

Online threats to a brand


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Online threats to a brand

  1. 1. Online Threats to a Brand There are many threats faced by brand or company to online sites 1. Consumer Complaint Sites -: These are the sites developed by aggressive & frustrated individual for filling complaints against products and services with the wish that others reader avoid or boycott that brands. Individual share their negative feeling about product and Warne to others reader to be aware of it. These sites really become threat for companies as negative feelings and complaints posted on the sites which effect on their sales and customers retention rate too. 2. Competition-: Competition has been intensifying in all sectors. Many foreign players have entered the Indian markets and have taken the competition to a higher level. In such a scenario, the temptation to indulge in unethical activities is significant. In recent times, many unethical activities have been experienced in online marketing as well. Competitors can easily communicate with the target segment through consumer generated media and can generate negative publicity for a rival brand. The companies therefore need to keep track of their competitors and their unethical activities online. 3. Social Networking Sites-: In India, the social networking sites such as Facebook, Orkut, Twitter etc., have seen tremendous popularity in the last few years. A social networking site is an online service that attempts and assists in establishing and maintaining social relations among people. These websites attract enormous volumes of traffic, and information to keep an eye on these websites, as the Click Through Rate (CTR) is very high and any negative promotion by the competitors here can become a major problem. 4. Counterfeit Products-: These are imitation products that are produced with the intent of fraud by selling them as genuine products. These products are the exact replica of the original products with only minute and imperceptible differences. The main intent behind manufacturing these products is taking advantage of the superior brand image of the original products. Although manufacturing and selling of counterfeit products are illegal and unethical, many counterfeits are available in the Indian Market. These products can hamper the business because besides reducing sales, they can also ruin the brand image. Bad word of mouth due to the poor performance of counterfeits can spread very quickly in online media and this can lead to serious trouble which can escalate very rapidly.Bharti Bhutani Page 1