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Case study on kolkata knight riders

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Case about how KKR able to increase their fan list through Iphone Applications

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Case study on kolkata knight riders

  1. 1. Kolkata Knight Riders i-Phone App Presented By Priya Singh PGDM Student Case Study Competition of Management Explorer.com
  2. 2. Indigo Consulting is a leading interactive technology services company. Our team of professionals in Mumbai has helped develop award winning websites, web marketing programmers and software solutions for clients around the world. "It takes all the running you can do to stay in the same place. If you want to get somewhere, you must run at least twice as fast as that" - Alice, Through the Looking Glass Indigo Consulting
  3. 3. Kolkata Knight Riders <ul><li>Kolkata Knight Riders (KKR) is the franchise representing Kolkata in the Indian Premier League , a Twenty20 cricket tournament. Shahrukh Khan is the co-owner of this team and Sourav Ganguly led the team in IPL1 and IPL3, Brendon McCullum in IPL2, and Gautam Gambhir in IPL4. Sourav Ganguly was the team's Icon Player for the first three seasons. </li></ul>Case Study Competition brought by ManagementExplorer.com
  4. 4. Challenges <ul><li>How to increase brand awareness of KKR </li></ul><ul><li>How to stay connected with their fans </li></ul><ul><li>How to keep update with IPL news, photo and score to our fans </li></ul>Case Study Competition brought by ManagementExplorer.com
  5. 5. Solution Case Study Competition brought by ManagementExplorer.com
  6. 6. Cont…. <ul><li>Indo Consultancy has created Knight Watch, an iPhone application for the Kolkata Knight Riders IPL team, that lets users of iPhone and iPod Touch to view the official team news, photos, league standings and also allow them to participate in live polls. KnightWatch is available for free download on the Apple iTunes app store. </li></ul><ul><li>Vikas Tandon, MD, Indigo Consulting, has said, Mobile was always an important part in the digital media mix for KKR to connect with their fans, and an iPhone app fit the bill perfectly. KnightWatch is just the first of many exciting features that we are looking at developing for the Knight Riders’ fans for the upcoming season. </li></ul>Case Study Competition brought by ManagementExplorer.com
  7. 7. For all fans of the Kolkata Knight Riders, here's an application to follow your favorite Indian Premier League team on your iPhone. Case Study Competition brought by ManagementExplorer.com
  8. 8. Conclusion <ul><li>iPhone App allows KKR to increase their fans list and to keep update their viewer about latest score, photos etc. </li></ul><ul><li>Thank You </li></ul>Case Study Competition brought by ManagementExplorer.com
  9. 9. Reference <ul><li>http://www.techjagat.com/2010/03/download-kolkata-knight-riders-kkr.html </li></ul><ul><li>http://www.indiadigitalreview.com/news/indigo consulting-develops-iphone-app-for-kolkata-knight-riders-ipl-team </li></ul><ul><li>http://www.indigo.co.in/company/company_home.htm </li></ul>Case Study Competition brought by ManagementExplorer.com
  10. 10. Thank You Case Study Competition brought by ManagementExplorer.com

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